Archive
abrdn re-rebrands to aberdeen - but what do people think of the change?The impact of image order and respondent instructions on subjective image ratingsBest grocery stores in America: 2025 YouGov rankings revealedTwo in five football fans would subscribe to “Premflix”After a shaky start to the year, consumer confidence bounced back in February 2025Topshop teases a possible high street return – but do the public actually want it back?Panda is the top performing grocery store in Saudi Arabia, leading on brand consideration and qualityUK supermarket rankings 2025: Which brands are winning over shoppers?KSA grocery store rankings 2025UK Biggest Brand Movers - March 2025UK supermarket rankings 2025Hong Kong grocery store rankings 2025Thailand grocery store rankings 2025Spain grocery brand rankings 2025Consumer buying preferences for vehicles in Britain: Key insights from YouGov CategoryViewWhich car brands do Americans want to drive and trust for longevity?US grocery store brand rankings 2025Doritos y Nocilla, marcas Brand Mover de marzo 2025Can Poundland bounce back, or will shoppers look elsewhere?Big chains vs local favourites: Where Britons get their fast-food fixSingapore Advertisers of the Month for Feb 2025 – Samsung, Nissin and OreoSweden grocery store brand rankings 2025ICA tops YouGov’s 2025 grocery store brand rankings in SwedenAlinma Bank, Tang, and Dior Beauty: Saudi Arabia’s Top Advertisers for February 2025India's Biggest Brand Movers: February 2025UAE's Biggest Brand Movers: February 2025KSA's Biggest Brand Movers: February 2025Understanding TV ownership and screen size preferences in UK homesChallenges faced when cancelling mobile, broadband and streaming servicesAmerican consumer’s perspectives on life insuranceWhat drives US consumers to shop on social media?What drives diners? How price, cuisine, and ethics shape restaurant choicesNearly half of Britons concerned about wearable tech privacySocial media shopping trends among BritonsUK Advertisers of the Month for February: Cadbury Creme Egg, webuyanycar.com, and GilletteDo Manchester United fans back the club’s decision to leave Old Trafford?Actitudes hacia la Inteligencia Artificial en España: de innovadora a compañera cotidianaHow M&S Clothing has strengthened its market position in BritainModa y sostenibilidad – Datos 2025How Americans prefer to contact businesses for customer serviceSquid Game, The Night Agent, and Younger: The Most-Streamed TV in the US, January 2025US international visitor outlook 2025APAC report: How to build a resilient brand in 2025 (Part 2)Neues YouGov-Ranking: weg.de ist erster Kunden-ChampionAd-verse reactions: personalised advertising report 2025Kuoni’s rebrand and advertising push boosts brand health and consideration among familiesTop hotels considered by Americans traveling with their furry companionsKunden-Champions 2025Yves Rocher: Retail Brand Mover di Febbraio 2025Mapping the mindset: Parents in the market for insuranceFinland’s March Advertiser of the Month – Coop, TUI and SaarioinenDanish Advertisers of the month in March: Samsung, Mr Green and NorlysMarch Advertisers of the month in Sweden: Netflix, Spotify and VolkswagenNorway´s Advertisers of the Month in March - Ice, Morgenlevering and SamsungThe impact of text formatting on survey attentionThe Big Bang Theory, Friends, and Squid Game: The Most-Streamed TV in the UK, January 2025Canadian Advertisers of the Month for February: Scotiabank, Corona, Kit KatTurbulence ahead? How likely are travelers to fly Delta again after the air disaster?US Advertisers of the Month for February 2025: Doritos, Poppi and CheeriosUS Biggest Brand Movers - March 2025AriZona Iced Tea’s 99-cent price tag is a winnerDie Generation Silber verspricht goldene ZeitenUnderstanding the aging shopper perspectiveWho’s in the front of the plane? First-class demographics, travel preferences, and regional insights in Great BritainL'Intramontabile Fascino dei Giochi: Tendenze e Preferenze degli ItalianiFemale athletes are growing their gamesWie steht Westeuropa zur Ukraine, zu Donald Trump und zu Fragen nationaler Verteidigung?Zum Weltfrauentag: Hälfte der Männer glaubt, Frauen seien Männern schon gleichgestellt – Frauen sagen häufiger, Gleichstellung ist noch nicht erreichtGillette ist Biggest Buzz Mover von YouGov im März 2025Labor takes lead with 51%-49% for the first time in 8 months in the latest YouGov pollShould AI-generated search summaries replace traditional search?The value of a dollar: comparing America’s discount retailersAd-verse reactions: US personalized advertising report 2025O2 ist YouGovs Advertiser of the Month im März 2025Droits des femmes : où en sont les Français en 2025 ?From rebrand to controversy - Bumble’s brand health struggles in 2024-2025Audiobooks vs. podcasts – How the audiences differ in BritainSpring allergy season – How Americans are managing symptoms and choosing medicationsIndia Value Rankings 2025Women in Australia lead the way in financial independence across APACInsights on high-spending make-up consumers in Great BritainScandinavian women are most financially independent across the globe, while women in India and UAE show higher dependencyTwo in five American employees open to virtual reality workspacesDo working professionals prefer VR workspaces over traditional offices?X partners with Visa, but will users adopt its financial ecosystem?Objekt der Verführung oder Subjekt der Beziehung?Segmentation and Report „Eating Habits” of households in Poland WebinarBeauty Secrets: Discovering Spain's Skincare ShoppersMajority of Britons celebrate Shrove Tuesday, with pancakes as the main traditionDo Britons care if a film uses artificial intelligence?Booking Burnout: Cosa stressa i viaggiatori italiani?Cancer Research UK leads YouGov’s 2025 Charity RankingsTrust or trepidation: Attitudes to AI in mediaGerman Skincare Consumer Report 2025: Bei Hautpflege dreht sich alles um Schutz, Verwöhnen und WohlbefindenMédias & IA Générative : Révolution ou Menace ?Exploring the appeal of betting subscriptions that offer parlay boosts among US bettorsAustralian Aisle Wars: The cost of investigationRamadan 2025: How non-mudik crowds in Indonesia plan to spend their time and moneyRamadan 2025: Travel plans, traditions, and booking trends for mudikRamadan 2025 – How Indonesians plan to spend and give this festive seasonÜber die Hälfte der Deutschen kann sich vorstellen, KI bei der Urlaubsplanung zu nutzenWebinar on Demand - Australia decides: YouGov’s election forecast & MRP insightsAmerica doesn’t want AI chatbots in their drive-thrus, but they may change their mindsGenAI unbottled: America’s attitude to AI in the mediaBooking burnout: Indonesia travel stress report 2025Retail & FMCG sector review 2024: shifting trends in RomaniaYouGov lieferte genaueste Umfrage zur Bundestagswahl 2025YouGov was the most accurate pollster of the 2025 German federal electionFace value: What matters to German skincare consumers in 2025?Brands with the biggest Word of Mouth surge in India: January 2025UAE & KSA brands with the biggest Word of Mouth surge: January 2025YouGov Sport Global Buzz Rankings: Die Großereignisse aus 2024 haben die Nase vornYouGov Sport Global Buzz Rankings 2025YouGov Sonntagsfrage FINAL CALL vor Bundestagswahl: Beim BSW und bei der FDP bleibt es spannendThemen, bei denen die traditionelle Einteilung in politisch „links“ und „rechts“ aufgebrochen wirdNRL Player Jersey NamesYoung shoppers in FMCG: What’s the deal?Bowling Over Cricket Fans: Effective Marketing Strategies for BrandsJunge Käufer in der FMCG-Branche: Worum geht‘s?APAC Biggest Brand Movers - January 2025Das finale MRP-Wahlmodell von YouGov sieht die Linke im Bundestag, BSW und FDP verpassen den Einzug – In 72 Wahlkreisen ist das Rennen offenBooking burnout: What stresses UAE residents in 2025?The celebs you actually remembered from Super Bowl 2025 adsTotgesagte leben länger: Die Linke auf dem Sprung in den BundestagUK Biggest Brand Movers - February 2025Octopus wraps its tentacles around Thames Water’s customers – will they welcome the energy giant’s involvement?UEFA considers scrapping extra time from knockout games - but are football fans happy to go straight to penalties?Do the British public trust search engine AI summaries?YouGov/Cebr consumer confidence index registers biggest drop in retrospective business activity measures since the start of the pandemicMLB's rule changes spark rise in Buzz and Satisfaction among fansDer Top Brand Award 2024 des Swiss Brand Observer: Die Gewinnermarken – Migros dreimal ausgezeichnetYouGov Sonntagsfrage: CDU/CSU verlieren, Die Linke gewinnt – Zwei von drei Wahlberechtigten vermissen im Wahlkampf wichtige ThemenTop Brand Award 2024Do consumers understand the differences between different types of hybrid cars?UAE's Biggest Brand Movers: January 2025KSA's Biggest Brand Movers: January 2025India's Biggest Brand Movers: January 2025Iren Connect (You): Telco Brand Mover di Gennaio 2025Booking.com leads UK in Ad Awareness, but Premier Inn wins on brand Value in 2024Top car brands UK consumers want to drive and expect to lastAPAC report: How to build a resilient brand in 2025 (Part 1)Brits care about sustainability, but will they pay more for green tech?What are the most common ailments troubling Britons?What drives Metaverse engagement? Insights from British consumersLive streaming – Who watches, where, and whyConsideration for luxury watches rises sharply among young men in BritainUS Advertisers of the Month for January 2025: Trivago, PowerBall and Mega MillionsDEI another day?What’s the difference between Home Depot shoppers and Lowe’s fans?Who’s driving and potentially buying Honda and Nissan? A look at their US customer demographicsThe US supplement market: Who’s buying what?How many Brits are consuming energy drinks, protein shakes, and probiotic beverages regularly?Gen Z’s breakfast habits: How the youngest generation approaches the first meal of the dayHow people in the UK prefer to cook: From scratch or meal kits?Bet365: What drives the appeal for one of UK’s leading betting sites?January UK Advertisers of the month: On the Beach, Center Parcs and Booking.comBrands with the biggest Word-of-Mouth surge in APAC: January 2025Valentines Day 2025: How are Britons celebrating?Der Wahl-O-Mat spricht vor allem junge und gut gebildete Wählerinnen und Wähler anI brand del settore delle telco più considerati nel 2024I brand del settore personal care più considerati nel 2024I brand del settore assicurativo più considerati nel 2024I brand del settore household più considerati nel 2024I brand del settore dining più considerati nel 2024I brand del settore banking più considerati nel 2024I brand del settore automotive più considerati nel 2024Young men in Britain are embracing skincare more than everMetaverse in 2025 – What users want and what’s holding others backUS Biggest Brand Movers - February 2025Is ESG in finance a priority for American consumers in 2025?Mobile, broadband, and pay TV – How Britons are coping with price hikesTwo in five Americans are interested in having a household robot take care of their choresResearch data sheds light on California’s home insurance gaps and challengesTinder is the most popular dating app across APAC, but local apps have a considerable presenceIndonesians support Government’s proposal to regulate social media usage for children but are divided on its effectivenessAustralian Open streams using animation – but what did tennis fans think and how did it impact brands?Netflix and WWE deal looks like a win for both cornersBonusprogramme im Einzelhandel: REWE, EDEKA und mehr setzen neue Maßstäbe im Jahr 2025Did Aussies watch sporting events at home, in person, or at the pub in 2024?YouGov Sonntagsfrage: CDU/CSU führt nach der Debatte über Migration stabil – Wahlberechtigte befürworten höhere Ausgaben für VerteidigungBooking burnout: UK travel report 2025American traveller: YouGov Profiles dataSweden´s Advertisers of the Month in February - Billy´s, TUI and TrivagoFebruary Advertisers of the month in Finland: Trivago, Kia and VaasanNorwegian Advertisers of the month in February: Netflix, FINN.no and TrivagoDenmark’s February Advertiser of the Month – Norlys, Trivago and JobIndexHerstellermarken 2024: Neue Wachstumspotenziale trotz MarktanteilsverlustenAnalyse zur Abstimmungsumfrage von YouGov Schweiz nach Schweizer Volksabstimmung „Umweltverantwortungsinitiative“Pre-owned or brand new? America's car buying preferencesYouGov Global Sports Rankings 2025: The world's buzziest sports events – rankedMcDonald’s CMO steps down: how did the brand do during his tenure?Réservation de voyage : identifiez les freins et optimisez l’expérience clientYouGov Global Sports Rankings : les événements sportifs qui ont fait le Buzz en 2024Saint-Valentin 2025 : quels cadeaux, activités et budgets prévoient les Français ?Über die Hälfte der Deutschen kann sich einen Monat ohne Alkohol vorstellenAIDA ist Biggest Buzz Mover von YouGov im Februar 2025APAC Spotlight PR Calendar 2025 - Jan to JulEastern countries generally favour tourism to Saudi Arabia more than Western countriesWhat’s cool in 2025? Depends on who you askWho’s in the front of the plane? First-class demographics, travel preferences, and favorite airlinesCanadian Advertisers of the Month for January: Trivago, A&W, and AdidasUS investment trends report 2025Das zweite MRP-Wahlmodell von YouGov sieht 6 Parteien im Bundestag – Linke hat Chancen auf Einzug über Zweitstimmen und liegt in 2 Wahlkreisen vornAIDA ist YouGovs Advertiser of the Month im Februar 2025Shopper and FMCG Market in Poland 2024/2025YouGov Sonntagsfrage: Wahlabsicht für Union bleibt trotz Migrationsdebatte stabil – Demokratie große Verliererin der letzten WocheDid Americans watch sporting events at home, in person, or at the bar in 2024?Super Bowl LIX: America's Mixed Sentiments as Chiefs Aim for Historic Three-PeatFace value: Unmasking skincare shoppers in Singapore in 2025Face value: Unmasking Australian skincare shoppers in 2025Precios dinámicos ¿Una estrategia eficaz en España?Scoring big: Super Bowl ad impact report 2025Unlock shopper insights with FMCG shopper typesExpériences touristiques : les Français adoptent-ils la réservation en ligne ?Tournoi des Six Nations 2025 : entre passion, engagement et sponsoring, où se placent les Français ?The top domestic travel destinations for Americans in 2025Samsung, YouTube, WhatsApp top YouGov’s Best Global Brands 2025Samsung, YouTube, WhatsApp an der Spitze im Ranking YouGov´s Best Global Brands 2025Samsung, YouTube, WhatsApp top YouGov’s Best Global Brands 2025Kein klarer Favorit fürs Kanzleramt – Milieu-Analyse verdeutlicht Unterschiede bei Kanzlerpräferenzen in der GesellschaftYouGov’s Best Global Brands 2025Attività turistiche e piattaforme più conosciuteMehr Deutsche halten Fake News für eine Gefahr für die Demokratie als im Jahr 2017 – AfD-Anhänger vertrauen X eher als den Öffentlich-RechtlichenCircana and YouGov Collaborate to Integrate POS and Consumer Data, Delivering Unprecedented Market InsightsHow The Hygiene Bank raised awareness of hygiene poverty with YouGovAbstimmungsumfrage zur Schweizer Volksabstimmung „Umweltverantwortungsinitiative“ – Mehrheit der Schweizerinnen und Schweizer ist dagegenStarke Gewinne für die AfD, SPD unter Druck - Das Thema "Migration" ist für fast alle Wählerinnen und Wähler das wichtigste ThemaHow GambleAware used YouGov insights to tackle gambling harmsSingaporeans gear up for Lunar New Year with strong appetite for spendingYouGov’s Best Global Brands 2025Wie sich Wählerinnen und Wähler über Politik informierenRamadan 2025: Key consumer insights for brands in the UAE & KSANintendo offers first look at the Switch 2 - but do British gamers plan to buy it?How BRACK.CH built a high-impact research function with YouGovYouGov’s Best Global Brands 2025Deutsche und Briten weisen die jüngsten Äußerungen von Elon Musk zur deutschen und britischen Politik zurückAldi ist diesjähriger Preis-Leistungs-SiegerUK: Which brands won the most eyeballs over Christmas 2024?Preis-Leistungs-Ranking 2025Brands with the biggest Word-of-Mouth surge in India: December 2024UAE & KSA brands with the biggest Word-of-Mouth surge: December 2024CDU/CSU bleibt unter 30 Prozent, die AfD verliert zwei Prozentpunkte, ein Drittel hat sich noch nicht endgültig entschiedenTesla, Toyota, and Honda lead EV Satisfaction rankingsUK financial services – trends and insights roundup 2024Consumer perception of UnitedHealthcare amid tragedyAPAC Biggest Brand Movers - December 2024How often do Americans brush? A look at oral care habitsExploring Telegram’s growing user base and advertising potentialAre Americans spending too much time on social media?One-third of Americans report drinking less alcohol in the past yearTravel sector overview 2024: Tech integration and diverse destinationsRetail sector review, 2024: Consumer and industry trendsTesla v BYD: How do the two EV brands stack up in the UK?Has Allstate scored with its college football sponsorships?From awareness to sales: The top-performing UK travel brandsUK travel Ad Awareness: Top brands driving consumer attentionHow BLKJ Havas boosted campaign effectiveness with YouGovSoldes d’hiver 2025 : ce que les marques doivent savoir sur les comportements d’achat des FrançaisQSRs in the UK are offering less value, but they’ve become more temptingCES 2025: What tech are Brits excited about the most?Samsung’s focus on gamers: Is it paying off?Unpacking Stellantis brands in the UKThe changing landscape of alcohol and non-alcoholic drink preferences in the UKIndia's Biggest Brand Movers: December 2024The Big Bang Theory, Black Doves, and Friends: The most-streamed TV in the UK, December 2024Squid Game, Virgin River, and The Madness: The most-streamed TV in the US, December 2024American fast food: who’s eating what and where’s the best service?Who's ready to cruise and which cruise lines they're consideringAnother Netflix touchdownDid Britons watch sporting events at home, in person, or at the pub in 2024?How will Trump 2.0 affect international travel intentions to the US?Financial outlook 2025: how Democrats and Republicans view their economic future post-electionPhysical health tops 2025 New Year’s resolutions for BritonsThe best skincare brands of 2024 in the UKSponsored content – Will Britons fall for it in 2025?Shopping trends – How men and women shop for clothes in BritainAl Rabie, KFC, and Amazon record strong Ad Awareness gains in MENARed Ribbon, KFC, and Shopee record strong Ad Awareness gains in the PhilippinesBooking burnout: US travel stress report 2025Erstes YouGov-Wahlmodell zur Bundestagswahl 2025UAE's Biggest Brand Movers: December 2024Brands with the biggest Word-of-Mouth surge in APAC: December 2024KSA's Biggest Brand Movers: December 2024Growing interest in online poker: A comprehensive analysisUK food and beverage trends and insights: 2024Health and wellness roundup: Trends and insights for the UK in 2024A happy new year for consumer confidence as every measure sees improvementDanish Advertisers of the month in January: Meny, Bilka and LEGOJanuary Advertisers of the month in Norway: Kiwi, Jula and FreiaFinland’s Advertiser of the Month in January – Fiskars, Pepsi and FinnairUK Biggest Brand Movers - January 2025UK automotive trends and insights: 2024UK tech and telco – trends and insights roundup for 2024Skincare : quelles sont les attentes des consommateurs en 2025 ?Wenig Bewegung bei der YouGov Sonntagsfrage – Unzufriedenheit ist starkes Motiv, die AfD zu wählenDICK’S Sporting Goods: five years of rising consumer metricsWhat do Britons think of Bob Dylan's singing voice - and do they prefer it when he "goes electric"?America's appetite for convenience: Trend report 2025Top Cruise Lines Germany: AIDA sichert sich Platz 1December UK Advertisers of the month: Jaguar, Baileys and Coca-ColaUS Advertisers of the Month for December, 2024: Salvation Army, Temu, and St. Jude Children’s Research HospitalExploring America’s Appetite for Food Delivery AppsKundenempfehlungs-Ranking 2022Capturing the hearts of super streamers in APACDHL ist Biggest Buzz Mover von YouGov im Januar 2025Canadian Advertisers of the Month for December: McDonald’s, Ferrero, and BaileysKitchen appliances in 2025: What Americans plan to buyWave makers: Top cruise lines Germany 2025Singaporeans prioritise health, wealth and family time in 20252025 New Year Resolutions: Health, wealth, and family time top global prioritiesUAE residents prioritise health, wealth and family time in 2025UK retail trends and insights – A comprehensive overview for 2024US Biggest Brand Movers - January 2025Buddybank: Bank & Insurance Brand Mover di Dicembre 2024Après les fêtes, place au « Dry January » : les Français relèvent-ils le défi ?How TEEG improved customer engagement with YouGovCDU/CSU führt in der ersten YouGov-Sonntagsfrage des Jahres – SPD hat Kompetenz- und VertrauensproblemUS automotive trends and insights: 2024UK travel roundup: Insights from 20242024 US QSR and CPG industries roundup30% of Brits use digital assistants daily – here's what they’re doingUS health and wellness trends - A comprehensive overview for 2024Coca-Cola ist YouGovs Advertiser of the Month im Januar 2025US Advertisers of the Month for November: Home Depot, Olay, and Alka-Seltzer[Webinar US] Best global brands 2025: Who won and why?[Webinar] Best global brands 2025: Who won and why?Amid decline, offline game stores like GAME remain vital to the gaming ecosystemSingapore Lunar New Year gifting report 2025November UK Advertisers of the month: John Lewis and Marks & SpencerUS tech and telco – trends and insights roundup for 2024Taobao, Louis Vuitton and Chanel record strong Ad Awareness gains in Hong KongJake Paul vs. Mike Tyson: Was the Move to Netflix Lucrative for Event Branding?Who do Americans want to win the 2024-25 College Football Playoff?GB skincare report 2024Die Hälfte der Deutschen sagt, dass es ihr während der GroKo wirtschaftlich besser ging als während der AmpelLe Dynamic Pricing : une stratégie efficace ?Die Lieblingsgerichte und Lieblingslebensmittel der Deutschen zu WeihnachtenHow do scale ceilings affect “compensation demand” survey responses?Steigerung der Lebensmittel-Ausgaben zu Weihnachten 2023, aber 2024 will knapp die Hälfte der Verbraucher günstiger einkaufenDie Glühwein-Map von YouGov – wo der meiste Glühwein gekauft wirdUK Biggest Brand Movers - December 2024Emirates' NBA Cup partnership drives all-time high Awareness and ImpressionFace value: Unmasking US skincare shoppers in 2025Alkohol- und Sektkonsum an Weihnachten – wer trinkt, und welche Marken sind beliebt?Brands with the biggest Word-of-Mouth surge in APAC: November 2024US finance – trends and insights roundup for 2024Royal Mail remains top choice for Christmas deliveries despite year of challengesIndia's Biggest Brand Movers: November 2024UAE's Biggest Brand Movers: November 2024KSA's Biggest Brand Movers: November 2024APAC Biggest Brand Movers - November 2024Canadian Advertisers of the Month for November: Canadian Tire, Uber Eats, and WalmartLo shopping natalizio in Italia: report 2024Plongée dans l’univers du secteur bancaireConsumer confidence saw mild improvement in November 2024Merry Thriftmas: Are Britons happy to receive second-hand gifts?India’s general insurance landscape 2024Staying power: SG top accommodation brands 2024The Big Bang Theory, Friends, and The Office: The most-streamed TV in the UK, October 2024The Lincoln Lawyer, Love Is Blind, and Seinfeld: The most-streamed TV in the US, October 2024Stone Island: Fashion Brand Mover di Novembre 2024Was 2024 a good year? Americans tell us how they did in family, health, finance and the wider worldBilan 2024 des super et hypermarchésSpain Christmas gifting consumer report 2024Australia airline rankings report 2024L’Oréal Paris ist Biggest Buzz Mover von YouGov im DezemberHow travel booking brands are targeting niche audiences through partnershipsJake Paul vs. Mike Tyson: What did the public think?Airbnb beats competition in Ad Awareness and Current Customers but trails in other metricsWintertime activities: How Brits stay engaged in the coldSustainable Choices: What Fashion Brands Do Eco-conscious Americans Prefer?What the Kirkland Signature breakfast tells us about Costco fansUS Biggest Brand Movers - December 2024Norway’s December Advertiser of the Month – Elkjøp, Polestar and KidDenmark’s Advertiser of the Month in December – Coca-Cola, Elgiganten and LurpakSwedish Advertisers of the month in December: Amazon, Coca-Cola and LidlDecember Advertisers of the month in Finland: Coca-Cola, Clas Ohlson and Fazer[WEBINAR] Análisis verano 2024: ¿Ha perjudicado la masificación a la experiencia turística?Applebee’s-IHOP tie-up: Does it hit a sweet spot?What drives UK holiday bookings in early 2025?Does the legacy of ESPN give the betting brand an advantage?How do Brits decide on their large home appliance purchasesWhich tech presents are Americans exchanging this Christmas?2024 Leading insurance brands for young adultsWhat do major recalls mean for Nissan and Honda? YouGov data revealsHoliday drinking: Most popular alcohol choices and top buzzing brands in the UKHealth, finances and fitness: Key themes for 2025 New Year’s ResolutionsHoliday meals on a budget: Insights into Americans' spending habitsUK’s favourite chocolates—who’s winning and losing?Top destinations and vacation types for high-income travellers in BritainJaguar’s brand reset has got UK talking, and Consideration has ticked upCrypto interest grows post-election, but skepticism remains highPodcasts emerge as key platforms for political engagement in 2024 US presidential electionDining report 202433% of Britons purchase advent calendars every year...who buys what, why and when?Understanding American consumers’ interest and concerns in DNA testingDo celebrity endorsements drive sustainable beauty purchases?81% prefer Arco for low fuel prices, while 55% choose Chevron for safetyRising Above: How leading brands weather the stormWho attends brand-sponsored events and what holds others back?Understanding the use of mobile payment apps among American consumersYouGov-Sonntagsfrage im Dezember 2024 – FDP bei vier Prozent in der Sonntagsfrage – Reputationsverlust durch D-Day-Affäre5 key UK Christmas shopping trends for 2024An insight into the fans of the most popular NASCAR teamsKitKat & Formel 1 – eine Spitzenkombination?Will AI Make Its Way Into NFL Play Calling? [Op-ed]The football fans who buy replica shirtsLEGO ist YouGovs Advertiser of the Month im Dezember 2024iPhone 16 ban strengthens Samsung’s market position among IndonesiansOn trend: America’s top fashion brands of 2024Im Trend: Diese Fashion Brands setzen sich bei den Deutschen durchHow NFL Stadium Sponsorships Give Banks a Winning Edge Among FansUAE's Biggest Brand Movers: October 2024KSA's Biggest Brand Movers: October 2024On trend: The top fashion brands in the Kingdom of Saudi Arabia 2024On trend: The top fashion brands in Singapore 2024Data Spotlight: Stressabbau - Frauen reden, Männer treiben SportMehrheit der Schweizer ist für mehr Nachhaltigkeit beim WintersportYouGov’s redefined brand focuses on /Research RealityCPS rebrands to YouGovChristmas shopping 2024 – How UK parents are preparing for the holidaysWhich brands are winning the value war?What’s driving the increased Consideration for Skoda in the UK?Vitaminwasser – knapp jeder Dritte hat es schon probiertFashion Rankings 2024 : les marques les plus prisées en FranceDie neuen Werbelieblinge: Vor Weihnachten ist noch einmal Zeit zu lachenBrands with the biggest Word-of-Mouth surge in India: October 2024UAE & KSA brands with the biggest Word-of-Mouth surge: October 2024How UK consumers are shopping for electronics this holiday seasonAU Christmas gifting trend report 2024Support for under-16 social media ban soars to 77% among AustraliansHôtels et Hébergements : les stars de 2024Which Britons intend to switch their fully comprehensive car insurance – and how can insurers reach them?Geld abheben an der Supermarktkasse – beliebt bei älteren DeutschenUK airline rankings report 2024India's Biggest Brand Movers: October 2024KSA Budget travelers report 2024: On a budget, but going farUS health insurance rankings 2024Empfehlungen die wichtigste Inspirationsquelle für die Käufer von WeihnachtsgeschenkenUK 2024 Christmas campaign trackerSonntagsfrage: CDU/CSU dominiert mit breiter Zustimmung - Milieu-Analyse zeigt unterschiedliche Partei-KonkurrenzData-Spotlight: Weihnachtsmärkte ziehen vor allem Jüngere anPénurie de médicaments et opportunités pour le marché de l'homéopathieAPAC Brands with the biggest Word-of-Mouth surge - October 2024APAC Biggest Brand Movers - October 2024UAE residents gear up for Dubai Shopping Festival with a strong appetite for spendingSweden’s Advertiser of the Month in November – Marabou, TV4 Play and McDonald´sNorwegian Advertisers of the month in November: FINN.no, Norwegian and ToroFinland’s November Advertiser of the Month – Volvo, Hesburger and Verkkokauppa.comNovember Advertisers of the month in Denmark: Apple, Clever and OKUK Biggest Brand Movers - November 2024London leads Britain in Christmas home decorationGB Christmas gifting report 2024Key insights into Britons’ attitudes towards beauty and personal careWhich pizza brands do Americans consider during late-night cravings?US: Michelin – brand health check as a new CEO takes overThree in five Australians want “Real-looking people” in adsWho’s drinking hard seltzer in the US?Is MG ready for a long drive in the UK?Could AI features shape the UK smartphone market?Reality starts to bite for pension under-saversKey insights on UK online slots playersFoldable phones – High interest among young adults, durability a major concernSponsorship Assessment Spanish Beer industryFed's interest rate cut – Will it ease the credit card debt burden?Would lower cost options bring Starbucks new customers in Britain?How Much Do US Sports Bettors Stake Each Month?US Christmas gifting trends report 2024US car owners: Preferred auto service locations and key decision factorsIndulging in luxury - How popular are high-end stays in Great Britain?UAE’s October Advertiser of the Month – Global Village, Apple Pay, and Dubai Ice RinkFly business, pay less with Delta Air Lines - How has the carrier done since 20197-Eleven, Clear, and Scotch record strong Ad Awareness gains in ThailandIn a subscription-driven era, free film viewing still holds appeal among AmericansConsumer report: Christmas gifting 2024Die „Surfer Boy Pizza“ und EDEKA – ein lohnenswerter Produktlaunch besonders für JüngereYouGov-Sonntagsfrage im November 2024 – Jeder Vierte hält Robert Habeck geeignet fürs KanzleramtFrom brand loyalty to smell – What shapes US consumer’s hair care choices?US Advertisers of the Month for October, 2024: American Red Cross, Amazon Prime, and Snickers7-Eleven store closures trigger decline in consumer sentimentOctober UK Advertisers of the month: Tesco Whoosh, iPhone and Amazon PrimeNutella ist Biggest Buzz Mover von YouGov im NovemberThe most-streamed TV in the UK, September 2024: The Big Bang Theory, Friends, and LostThe most-streamed TV in the US, September 2024: Monsters, The Perfect Couple, and The Lord of the Rings: The Rings of PowerWhich travel booking sites won the COVID recovery?Canada Advertisers of the Month for October: LG, Kit Kat, and YouTubeUS Biggest Brand Movers - November 2024How American Gen Z & Millennials approach fashion differentlyPenny: Retail Brand Mover di Ottobre 2024British shoppers’ views on fast fashion, quality, and sustainabilityRising costs and term-time trips: How UK travel trends are shifting in 2024Cannabis trends: Understanding female consumers' motivations and preferencesDubai Shopping Festival Consumer Report 2024AI brings qualitative in from the coldAmid “rogue operator” row, P&O Ferries still hasn’t recovered from the redundancy scandalAs Boohoo’s CEO leaves and the brand mulls a breakup, why is the fast fashion chain underperforming?How has public perception of X (formerly Twitter) changed since Elon Musk bought the platform?As Thames Water’s creditors try to rally investors, where does the brand stand with the British public?ATP Finals 2024: quasi il 40% degli italiani pronto a seguire l’eventoNoël 2024 : les chiffres clés à connaître