Mixed-mode surveys
Reaching your goal with market-leading expertise
We increase the representativeness of your survey through broader coverage and lower drop-out rates.
With mixed-mode surveys, we offer surveys in Switzerland that are based on a combination of different contact and survey modes. This enables you to achieve relevant structural gains in the demographic composition of the sample and high utilisation rates.
Your keys to successful mixed-mode surveys with YouGov
- Advice on determining the right combination of methods
- Questionnaire design or review of existing questionnaires by our experts with regard to method and mode effects
- Operation of a professional multi-channel hotline (only available in Switzerland)
- Standardised, proprietary survey systems
- Integral data management in Switzerland
What is mixed mode?
The term “mixed mode” covers various combinations of contact and survey modes. The most common and proven mixed forms are the combination of an online survey with a written questionnaire (CAWI-PAPI), or the combination of an online and a telephone survey (CAWI-CATI).
Mixed-mode surveys are only available in the Swiss market.
The best of several worlds
Combined methodology
Accessibility and willingness to participate vary greatly depending on the population group. The answer: the cross-method approach.
Proven hybrid forms
Combination of an online survey with a written questionnaire (CAWI-PAPI) or an online and a telephone survey (CAWI-CATI).
Increased representativeness
Combining different contact and survey modes can significantly increase the representativeness of your data collection.
SOLUTIONS & PRODUCTS