Shopper and FMCG Market in Poland 2024/2025

Watch our first webinar in 2025 describing Shopper and FMCG market in POLAND based on YouGov Shopper Intelligence data (consumer panel and a range of syndicated studies done in 2024) featuring insights on changes in shopping behavior.

Webinar date and time: Wednesday, February 26th at 10:00 am CET

Main speaker: Szymon Mordasiewicz – Managing Director YouGov Poland

During a 90-minute meeting, Szymon Mordasiewicz (Managing Director of YouGov Poland) will present observations on the behavior of Polish households in 2024. Where did we buy, how did we buy, what changes and moods did we have to take into account in the face of market volatility? In this light, Szymon will talk about how it influenced the strength of distribution channels, which categories drove the change and what macro trends prevailed in purchasing. Additionally, it will comment on attitudes towards environmental issues and health topics in the context of choosing stores or categories.

The whole story will end with an attempt to say what awaits us in 2025.