Understanding the aging shopper perspective

Aging shoppers and boomers drive a significant share of FMCG turnover, and their influence is only set to grow. These generations have experienced major global events that have shaped their mental health and influenced their behavior. As seasoned consumers, they make well-informed purchasing decisions. But are they really a static market with fixed habits?

Today’s aging shoppers are healthier, more active, and more open to innovation than previous generations. Understanding their evolving expectations is crucial for brands looking to stay ahead in the FMCG industry.

• How do health and wellbeing trends impact these generations, if at all?
• Can brands tempt them away from private labels and discounters?
• What opportunities exist with these target groups?