Singaporeans prioritise health, wealth and family time in 2025

A new YouGov survey, polling 18,000 respondents across 17 markets, reveals that New Year’s resolutions remain a popular tradition, with the majority of polled respondents planning to make some resolutions for 2025. As in previous years, improving physical fitness tops the list, but there is a strong focus on financial and mental health.

The survey finds that 52% of consumers worldwide intend to improve their physical health in 2025. This goal is especially prominent in Indonesia and India (65% each), followed closely by Italy (64%) and Singapore (61%).

In addition to physical health, 38% of respondents aim to manage their finances better, with Indonesians again leading the way (74%), followed by Hong Kongers at 60%. Other popular resolutions include spending more time with family (35%), improving mental health (33%) and more travel (30%).

Specific data from Singapore, where 1,001 individuals were surveyed, shows that physical fitness remains the most popular goal for 2025, with 61% of respondents selecting this as their top priority. Following closely are goals to manage money better (57%), spend more time with family and friends (46%), improve mental health (43%), and travel more (41%).

The next tier of resolutions include making more sustainable purchases and spending less time on social media (23% each), followed by reducing time spent on phone (22%).

Among different age groups in Singapore, adults aged 18-34 are more likely to focus on managing finances, while those aged 25-34 are more likely to prioritize travel (53%). The youngest adults, aged 18-24, are particularly focused on reducing phone usage in the coming year (38%).

Methodology: YouGov Surveys: Serviced provide quick survey results from nationally representative or targeted audiences in multiple markets. The data is based on surveys of 1001 adults aged 18+ years in Singapore. Global data is based on a sample of around 18000 respondents across 17 markets. All surveys were conducted online in November 2024. Data from each market uses a nationally representative sample apart from Mexico and India, which use urban representative samples, and Indonesia and Hong Kong, which use online representative samples. Learn more about YouGov Surveys: Serviced.