Which brands do urban Indians believe truly deliver on value for money? According to YouGov data 72% of urban Indians are planning to save more money next year, while 64% of urban Indians are willing to pay extra for good quality products. This highlights a key consumer insight into the delicate balance between price sensitivity and quality expectations that shapes value perception.
YouGov’s India Value Rankings 2025 report reveals the top brands that consumers think offer the best bang for their buck across 6 key sectors such as airlines, consumer electronics, vehicle, general insurance, travel booking sites and e-commerce.
This report highlights:
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