India Value Rankings 2025

Which brands do urban Indians believe truly deliver on value for money? According to YouGov data 72% of urban Indians are planning to save more money next year, while 64% of urban Indians are willing to pay extra for good quality products. This highlights a key consumer insight into the delicate balance between price sensitivity and quality expectations that shapes value perception.

YouGov’s India Value Rankings 2025 report reveals the top brands that consumers think offer the best bang for their buck across 6 key sectors such as airlines, consumer electronics, vehicle, general insurance, travel booking sites and e-commerce.

This report highlights:

• Top 10 brands by Nat Rep, gender, age group and city tier ranked by Value
• Most improved brand in terms of Value perception
• India’s best and worst brands by Value across 6 sectors
• Other consumer lifestyle insights

Want to see if your brand or competitors made the best or worst list? Download the report now to check your ranking and connect with our experts to discover how YouGov’s always-on brand tracking platform can help you stay ahead of the competition.