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YouGov’s Most Recommended Brands 2025 showcases the brands earning the highest levels of customer advocacy across the globe. Based on consumer data from 28 markets, the report highlights the brands that current customers are most likely to recommend.
This year’s edition features the top 10 global brands, regional leaders across 10 key markets, and the most improved brands based on year-on-year gains. It also includes a snapshot of global consumer attitudes toward recommendation. Curious to see which brands made the cut? Explore the rankings and the trends driving brand advocacy across borders.
From tracking campaign and brand health to unlocking an understanding of true streaming platform performance - tap into the freshest data to uncover a deeper, more accurate view of your audience
YouGov has over 15 years of consumer intelligence on the media & content sector. Exceed the challenging demands of consumers and take your business strategy to the next level by exploring our latest media industry trends below.
Do lyrics or melody matter more? [Reality checks ft. Gregory Kohs]
Collagen, ashwagandha, mushroom powders – What’s driving supplement use in the UK
The most-streamed TV in the UK, May 2025: The Big Bang Theory, Friends, and House
The most-streamed TV in the US, May 2025: You, The Four Seasons, and Sirens
YouGov’s 2025 Recommend Rankings: Emirates is the most recommended global brand
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