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The global media landscape – what does the future hold?
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What does the future hold for the global media?

Discover changes in media consumption, attitudes to sustainability and media loyalty challenges across global markets.

Understanding how media behaviour has changed during the last 12 months and what the future media landscape might look like in 2023, investigating which media activities consumers are planning to stick with, and which they expect to do more of.

A guide for marketers and advertisers in connecting with global audiences in the future, explore attitudes to sustainability in advertising and more.

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"Being able to tap into YouGov’s suite of products allowed us to evaluate and directly attribute the increase in brand awareness for Coors Banquet... using YouGov BrandIndex for brand health tracking, combined with YouGov Profiles"

Matt Slater, Senior Manager, Marketing Insights at Molson Coors