We give you access to real-world data and expertise in market research, powered by reality – from real people, in real time, delivering uncompromising accuracy.
Generate insights that help you make better decisions and stay ahead of the competition.
The most accurate data
YouGov provides unparalleled levels of data accuracy. Ground your research and data in reality to make more impactful decisions and outperform your competition.
The most engaged members
Our approach to panel is unique. Access millions of engaged, real people, representing all demographics.
The most pioneering tech
Tech & AI that augments real data, from real people, with no distortions. Interrogate reality in new ways with our powerful tools and dashboards.
The most trusted experts
Our community of trusted experts support the full-lifecycle of reality powered research and insights.
Why YouGov?
Our solutions help the world's most recognized brands, media owners and agencies research reality.
YouGov works continuously to remain the biggest, most representative and most connected proprietary panel in the market.
The Pew Research Center study concluded that YouGov “consistently outperformed" other online competitor samples for accuracy, highlighting the credible, robust nature of our connected consumer insights. The New York Times concluded of YouGov that “Across all plausible criteria for evaluation, it stands apart….Its data has been analyzed by third parties, used by academics, and found to outperform other nonprobability data.”
“With YouGov’s rapid pre-test capabilities we are able to gain a valuable understanding of consumer sentiment so we can make data-informed, strategic marketing decisions before the ad launches on TV.”
Clare White, Head of Marketing Communications
Read our latest thinking
UK soft drink brand rankings 2025
Star power in sports: What drives fans to follow, buy, and believe
YouGov’s redefined brand focuses on /Research Reality
What happened to Liberty Mutual’s brand perception?
The digital edge: How vegetarians and vegans choose restaurants
What tech devices do Brits take on summer holiday – and why?
Do extended warranties matter to British consumers when buying large domestic appliances?
Brand trust falls after food recalls, with 1 in 6 reporting strong impact
Can JCPenney turn heads again? A look at its “Yes, JCPenney” campaign
