Our solutions help the world's most recognized brands, media owners and agencies research reality.

YouGov works continuously to remain the biggest, most representative and most connected proprietary panel in the market.

The Pew Research Center study concluded that YouGov “consistently outperformed" other online competitor samples for accuracy, highlighting the credible, robust nature of our connected consumer insights. The New York Times concluded of YouGov that  “Across all plausible criteria for evaluation, it stands apart….Its data has been analyzed by third parties, used by academics, and found to outperform other nonprobability data.”