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YouGov provides unparalleled levels of data accuracy. Ground your research and data in reality to make more impactful decisions and outperform your competition.
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Our approach to panel is unique. Access millions of engaged, real people, representing all demographics.
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Tech & AI that augments real data, from real people, with no distortions. Interrogate reality in new ways with our powerful tools and dashboards.
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Our community of trusted experts support the full-lifecycle of reality powered research and insights.
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Our solutions help the world's most recognized brands, media owners and agencies research reality.
YouGov works continuously to remain the biggest, most representative and most connected proprietary panel in the market.
The Pew Research Center study concluded that YouGov “consistently outperformed" other online competitor samples for accuracy, highlighting the credible, robust nature of our connected consumer insights. The New York Times concluded of YouGov that “Across all plausible criteria for evaluation, it stands apart….Its data has been analyzed by third parties, used by academics, and found to outperform other nonprobability data.”
“With YouGov’s rapid pre-test capabilities we are able to gain a valuable understanding of consumer sentiment so we can make data-informed, strategic marketing decisions before the ad launches on TV.”
Clare White, Head of Marketing Communications
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