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Why YouGov?

Our pioneering solutions help the world’s most recognised brands, media owners, and agencies to explore, plan, activate and track better marketing activities.

YouGov works continuously to remain the biggest, most representative and most connected proprietary panel in the market.

The Pew Research Center study concluded that YouGov “consistently outperformed" other online competitor samples for accuracy, highlighting the credible, robust nature of our connected consumer insights. Meltwater 2023 report concluded that YouGov is the most quoted research company in the world.

"Being able to tap into YouGov’s suite of products allowed us to evaluate and directly attribute the increase in brand awareness for Coors Banquet... using YouGov BrandIndex for brand health tracking, combined with YouGov Profiles"

Matt Slater, Senior Manager, Marketing Insights at Molson Coors

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