December Advertisers of the month in Finland: Coca-Cola, Clas Ohlson and Fazer

According to data from YouGov BrandIndex, which tracks perceptions toward brands on a daily basis, Coca-Cola registered the biggest increase in Advertising Awareness for November 2024 of all brands YouGov tracks in Finland. The US American beverage manufacturer specialising in soft drinks saw an uplift of 18.6 percentage points in the observation period, rising from 27.1% to 45.7%.

Clas Ohlson follows with a 12.2 percentage point increase, moving from 15.1% to 27.3%. Fazer rounds out the top three with a gain of 11.7 percentage points, rising from 39.6% to 51.2%.

Methodology: BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” and delivered as a percentage. The data is based on the interviews of Danish adults aged 18+ between November 1st and November 30th, 2024. Learn more about BrandIndex.

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