Rising Above: How leading brands weather the storm

Our latest whitepaper report, Rising Above: How leading brands weather the storm, reveals key highlights and deeper insights on the Brand Footprint Europe rankings.

Our new Brand Footprint Europe Report builds on the renowned Global Brand Footprint rankings initiated over a decade ago by our partner Kantar Worldpanel. YouGov's consumer panel is a key data contributor for Europe and provides data for Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Germany, Hungary, Italy, Netherlands, Poland, Romania, Serbia, Slovakia, and Sweden.

This free report offers a glimpse into European FMCG shopper preferences, showcasing brands that have made it into individual baskets the most during another year of economic instability across Europe.

Find out how your brand stacks up against the competition in the European FMCG landscape in the Brand Footprint Europe Report 2024.