BrandIndex

Powerful daily brand and competitor tracking

Always-on tracking across 16 key brand health metrics in our industry-leading platform.
Next-level, deep insights to optimize your brand growth.

Book a personalized demo

56 markets worldwide

with sector-level insights

27 million+ panel members

sharing their views

27,000+ brands

tracked daily
Dan Urban, Vice President of Ad Sales Research, FOX Sports

“YouGov BrandIndex let us quickly, accurately and objectively show the positive brand impact that our FIFA World Cup advertising partners obtained.”

lady with afro brown hair and an advertising chart in background

Track

Daily brand performance
Helping you analyze and benchmark your success against your goals, competitors, and entire market with daily brand tracking.

Your brand through time
15+ years of historical data, updating daily: spot trends, successes and opportunities.

Your strategy
Benchmark performance against your top competitors, and instantly act on any changes in your brand's perception.

bearded man with cap and a superbowl analysis behind him
16 KEY METRICS

The edge you need to succeed

Media & communication metrics:
Advertising Awareness • Aided Brand Awareness • Attention • Buzz • Word of Mouth Exposure

Purchase funnel metrics:
Purchase Intent • Consideration • Current Customer • Former Customer

Brand perception metrics:
General Impression • Customer Satisfaction • Quality • Value • Corporate Reputation • Recommendation • Index (overall brand health)

yougov living data visual

Explore living data

YouGov BrandIndex offers 15+ years of historical brand data, and is part of our ever-growing source of constantly evolving, connected intelligence. We call it living data.

Track your brand health with YouGov BrandIndex, then connect to YouGov's other solutions for a full view of your audience; Plan your strategy, Explore online behavior, Activate campaigns and more.

benefits

Next-level brand tracking

Fresh insights

Daily data in an always-on brand tracking platform, so you can spot changes as they unfold

Know it all

Measure brand performance over time, with over a decade of historical data

Outsmart your industry

Benchmark your competitive edge by tracking your competitors - across metrics, sectors, and markets

SUCCESS STORIES

Why YouGov?

Take a note from the businesses who know their brand.

“YouGov's brand tracking let us quickly, accurately and objectively show the positive brand impact that our FIFA World Cup advertising partners obtained.”

- Dan Urban, Vice President of Ad Sales Research, FOX Sports

Our latest thinking

Track brand health with YouGov BrandIndex, then connect to YouGov's other solutions for a full view of your audience.