BrandIndex
Always-on tracking across 16 key brand health metrics in our industry-leading platform.
Next-level, deep insights to optimize your brand growth.
56 markets worldwide
with sector-level insights27 million+ panel members
sharing their views27,000+ brands
tracked daily“YouGov BrandIndex let us quickly, accurately and objectively show the positive brand impact that our FIFA World Cup advertising partners obtained.”
Track
Daily brand performance
Helping you analyze and benchmark your success against your goals, competitors, and entire market with daily brand tracking.
The news behind the numbers
See how news stories impact brand health metrics in real-time, helping you understand and respond to shifts in public perception.
Your brand through time
15+ years of historical data, updating daily: spot trends, successes and opportunities.
Your strategy
Benchmark performance against your top competitors, and instantly act on any changes in your brand's perception.
The edge you need to succeed
Media & communication metrics:
Advertising Awareness • Aided Brand Awareness • Attention • Buzz • Word of Mouth Exposure
Purchase funnel metrics:
Purchase Intent • Consideration • Current Customer • Former Customer
Brand perception metrics:
General Impression • Customer Satisfaction • Quality • Value • Corporate Reputation • Recommendation • Index (overall brand health)
Explore our connected data
YouGov BrandIndex offers 15+ years of historical brand data, and is part of our ever-growing source of constantly evolving, connected intelligence.
Track your brand health with YouGov BrandIndex, then connect to YouGov's other solutions for a full view of your audience; Plan your strategy, Explore online behavior, Activate campaigns and more.
Next-level brand tracking
Fresh insights
Daily data in an always-on brand tracking platform, so you can spot changes as they unfold
Know it all
Measure brand performance over time, with over a decade of historical data
Outsmart your industry
Benchmark your competitive edge by tracking your competitors - across metrics, sectors, and markets
Why YouGov?
Take a note from the businesses who know their brand.
“YouGov's brand tracking let us quickly, accurately and objectively show the positive brand impact that our FIFA World Cup advertising partners obtained.”
- Dan Urban, Vice President of Ad Sales Research, FOX Sports
Our latest thinking
November UK Advertisers of the month: John Lewis and Marks & Spencer
US tech and telco – trends and insights roundup for 2024
Taobao, Louis Vuitton and Chanel record strong Ad Awareness gains in Hong Kong
UK Biggest Brand Movers - December 2024
Emirates' NBA Cup partnership drives all-time high Awareness and Impression
