Beauty Secrets: Discovering Spain's Skincare Shoppers

Understand Spain's emerging skincare trends with our report, Beauty Secrets: Discovering Spain's Skincare Shoppers.

Combining insights from YouGov Surveys and YouGov BrandIndex, the report explores generational differences in beauty habits, preferences, shopping locations, and brand choices.

In the study you will find:

• Sunscreen reigns supreme as Spain's most popular skincare product
• Spaniards aged 18-24 lead the pack in cleanser usage
• Instagram and YouTube dominate as beauty trend hotspots
• Vitamin C and hyaluronic acid emerge as skincare superstars

The full report details key product benefits, sustainability priorities, upcoming trends, and generational shifts in Spain's evolving skincare landscape.

You can download the analysis and data below.