Danish Advertisers of the month in March: Samsung, Mr Green and Norlys

According to data from YouGov BrandIndex, which tracks perceptions toward brands on a daily basis, Samsung registered the biggest increase in Advertising Awareness for February 2025 of all brands YouGov tracks in Denmark. The South Korean electronics company saw an uplift of 8.8 percentage points in the observation period, rising from 15.8% to 24.5%.

Mr Green follows with a 7.0 percentage point increase, moving from 25.6% to 32.6%. Norlys rounds out the top three with a gain of 6.3 percentage points, rising from 21.5% to 27.8%.

Methodology: BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” and delivered as a percentage. The data is based on the interviews of Danish adults aged 18+ February 1st and February 28th, 2025. Learn more about BrandIndex.