Booking burnout: UK travel report 2025

Booking burnout: UK travel report 2025

YouGov - February 11th, 2025
Why do 71% of Brits find booking holidays stressful?Download report

Holidays are meant to be a time to relax and unwind, but 71% of British holidaymakers find at least one part of the travel booking process stressful.

In YouGov's new travel trend report, we explore how British holidaymakers will book travel in 2025, including which parts of the booking process they find most stressful. We also highlight real-life pain points and process optimisations for travel and tourism businesses looking to increase bookings.

Download the full report to understand:

  • Where are British holidaymakers heading, and how far in advance do they book their trips?
  • Do Brits who use AI for holiday booking recommendations find the technology helpful?
  • Which travel booking tasks do British travellers find most stressful? How does this vary between travellers who book holiday packages and those who book their flights and accommodation separately?
  • Which Online Travel Agencies (OTAs) had the best overall and most improved customer satisfaction ratings in 2024?