Product Edge
Maximize brand impact by integrating behavioral data into your product testing
In today's dynamic Fast-Moving Consumer Goods (FMCG) market, manufacturers and retailers must continually adapt to modern trends and consumer expectations to stay competitive. Ensuring that brands remain relevant, and that product launches and relaunches are successful, is critical to long-term success.
How can you know the true impact of any of your efforts across different consumer segments? Our unique approach provides clear shopper-centric answers to all of your product-related questions.
Gain a deeper understanding of your audience
Our approach links purchase behavior with rich buyer insights, quantifying the customer experience without direct questioning. By leveraging our quality consumer panel, you gain a clear view of who your customers are, what they buy, and how much they spend, how often, and why.
Product Edge identifies the key drivers of product quality, uncovers your brand's strengths and areas for competitive improvement, and reveals how your brand performs with loyal versus occasional buyers. It also highlights the product attributes that drive value post-purchase, segmenting buyer groups by loyalty or demographics, and providing an objective measure of genuine consumer satisfaction.
Additional advantages:
Agility: Engage with consumers online, saving time, costs, and resources compared to traditional fieldwork.
Scalability: Deploy online in over 50 countries, with the option to utilize other partner panels for broader reach.
3-step approach to gathering the insights your need for informed decision-making
Target
your real brand buyers and key demographics
Benchmark
using unbiased samples to compare product experiences
Monitor
and track buyer behavior to assess product impact