Charities & non-profit intelligence
Discover public perception of charities and not-for-profit organisations so you can make faster, more informed decisions.
YouGov’s Most Recommended Brands 2025 showcases the brands earning the highest levels of customer advocacy across the globe. Based on consumer data from 28 markets, the report highlights the brands that current customers are most likely to recommend.
This year’s edition features the top 10 global brands, regional leaders across 10 key markets, and the most improved brands based on year-on-year gains. It also includes a snapshot of global consumer attitudes toward recommendation. Curious to see which brands made the cut? Explore the rankings and the trends driving brand advocacy across borders.
Unrivaled data insights
YouGov has over 15 years of connected data on charities & non-profit organizations. Take your growth strategy to the next level, understanding how your charity can evolve and succeed, by exploring the latest industry insights below.
Brands with the biggest Word-of-Mouth surge in APAC: June 2025
British business leaders on their companies’ PR efforts
KSA's Biggest Brand Movers: May 2025
APAC Biggest Brand Movers - May 2025
Tariffs putting Britons off investing in equities
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