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Charities & non-profit intelligence

Discover public perception of charities and not-for-profit organisations so you can make faster, more informed decisions.

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YouGov’s Best Global Brands 2025
best brand

Discover the top brands that are winning hearts globally. YouGov’s Best Global Brands 2025 report highlights the world’s leading brands, as chosen by over 1 million consumers across 28 markets. With insights across 10 key regions, the report reveals the brands making the biggest impact, from Reputation to Satisfaction.

This year’s findings feature the top 10 global brands, regional leaders across 10 markets, and the most improved brands, alongside shifts in global consumer attitudes. Curious to see which brands made the top 10? Explore the global rankings and trends driving success across borders.

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Unrivaled data insights

YouGov has over 15 years of connected data on charities & non-profit organizations. Take your growth strategy to the next level, understanding how your charity can evolve and succeed, by exploring the latest industry insights below.

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Our products and services help the world’s most recognised brands, media owners, and agencies.

“YouGov was extremely prompt in delivering the project. They were very receptive to our suggested changes and provided sound advice on how we could reduce bias."

PACT (Plastic ACTion) Initiative