null

Charities & non-profit intelligence

Discover public perception of charities and not-for-profit organisations so you can make faster, more informed decisions.

Launch a survey Explore YouGov data
REPORT
YouGov’s Most Recommended Brands 2025
null
New

YouGov’s Most Recommended Brands 2025 showcases the brands earning the highest levels of customer advocacy across the globe. Based on consumer data from 28 markets, the report highlights the brands that current customers are most likely to recommend.

This year’s edition features the top 10 global brands, regional leaders across 10 key markets, and the most improved brands based on year-on-year gains. It also includes a snapshot of global consumer attitudes toward recommendation. Curious to see which brands made the cut? Explore the rankings and the trends driving brand advocacy across borders.

Download now

Unrivaled data insights

YouGov has over 15 years of connected data on charities & non-profit organizations. Take your growth strategy to the next level, understanding how your charity can evolve and succeed, by exploring the latest industry insights below.

Explore the YouGov Platform

Unlock powerful insights about your customers’ needs at every stage of your marketing funnel.