Automotive industry news - in fifth gear
Learn how YouGov can help your organisation understand its key audiences in the automotive industry - from potential EV purchasers to the media your ads can best reach them at.
Automotive industry news
Understand your customers and competitors, tracking global consumer trends and sentiment towards the automotive industry.
REPORT
US automotive rankings report 2024
Based on surveys of more than 29,000 Americans, YouGov’s new US automotive rankings report identifies America’s favorite and most improved car brands, before diving into demographic splits and trending brands among Americans planning to buy a vehicle in the next 12 months.
Discover the rankings
Unrivaled automotive industry news
YouGov has over 15 years of consumer intelligence on the automotive sector. Take your business strategy to the next level by exploring the latest industry insights below.
All(845)
USA(207)
UK(247)
APAC(103)
India(29)
MENA(22)
Nordics(45)
ARTICLE
9 days ago
Finland’s November Advertiser of the Month – Volvo, Hesburger and Verkkokauppa.com
ARTICLE
9 days ago
UK Biggest Brand Movers - November 2024
ARTICLE
12 days ago
US: Michelin – brand health check as a new CEO takes over
ARTICLE
13 days ago
Is MG ready for a long drive in the UK?
Subscribe to our Automotive newsletter
Explore the YouGov Platform
Unlock powerful insights about your customers’ needs at every stage of your marketing funnel.
Run your own research on the YouGov panel
Survey building platform
Self-serve
Panel-powered survey builder
From
£
100
24/7 survey builder
General population and granular audiences
2 million+ profiling variables
Rapid results from 1 hour
Prices start from £0.50p/$1.00 per survey complete
Available in: GB, US
Cannot be quoted in the media as a YouGov survey
Research support
Serviced
Fast-turnaround Omnibus and targeted Field & Tab
From
£
360
Results from next day
Nationally representative samples and targeted audiences
Sub-group analysis
Data available in YouGov Crunch
View results live as they come in
Global capabilities
Researcher moderation and support
Can be quoted in the media as a YouGov survey
End-to-end support
Custom Research
Unique and tailored solutions
Custom
Bespoke results dependent on project
Nationally representative samples and targeted audiences
Sub-group analysis
Data available in YouGov Crunch
Data available in any bespoke output
Global capabilities
Full end-to-end support with research experts
Can be quoted in the media as a YouGov survey
Sample framing, questionnaires, analysis and more