woman with long blonde hair and sun glasses driving a yellow van

Automotive industry news

Understand your customers and competitors, tracking global consumer trends and sentiment towards the automotive industry.

NEW: Automotive CategoryView Launch a survey
REPORT
US automotive rankings report 2024
null

Based on surveys of more than 29,000 Americans, YouGov’s new US automotive rankings report identifies America’s favorite and most improved car brands, before diving into demographic splits and trending brands among Americans planning to buy a vehicle in the next 12 months.

Discover the rankings

Automotive industry news - in fifth gear

Learn how YouGov can help your organisation understand its key audiences in the automotive industry - from potential EV purchasers to the media your ads can best reach them at.

Unrivaled automotive industry news

YouGov has over 15 years of living consumer intelligence on the automotive sector. Take your business strategy to the next level by exploring the latest industry insights below.

Explore the YouGov Platform

Unlock powerful insights about your customers’ needs at every stage of your marketing funnel.