
Behavior Change
Discover the future of FMCG shopper behavior in Europe.
Unlock the secrets of FMCG shopper behavior
Understanding shopper behavior shifts is essential for success in FMCG & Retail. Our bi-annual Behavior Change Report uncovers the forces shaping consumer choices in Europe — revealing which decisions stand strong and which are starting to sway. With our continuous 360-degree data, we go beyond what shoppers buy to explore why they buy it. By tracking consumer behavior over time, across locations, and during key moments, we help you anticipate future trends and adapt to evolving needs. Stay ahead with insights that empower your brand to make the right moves in a changing market.

Behavior Change: Catch them where you can - shifting household habits
European consumers are shifting from a budget-saving mindset to one of "money well spent", with sustainable and health products in increasing demand. Our Fall 2024 Behavior Change Report, based on the 8th edition of our study across 21 countries and 90,000+ survey participants, explores household shopper insights, activating brand awareness, building availability online, connecting entry points, and prominence on shelf - 5 vital areas for FMCG brands, retailers, and manufacturers seeking to resonate with today's consumers.