Know your audience with 360° consumer journeys
From investment plans to attitudes to ESG, where to reach the financially comfortable to share of wallet in your sector fuel your strategy with living consumer intelligence.
Unlock powerful insights about your customers’ needs at every stage of your marketing funnel.
With 50% of respondents telling us that their disposable income has decreased in the last 12 months, we take a deep-dive to understand how different markets and demographics are dealing with the financial pressures using our Discretionary Spend Index.
Our latest global report, fuelled by over 19,000 respondents, explores: how household living standards vary, how consumers are feeling for the future, how consumers want to be helped by the financial services sector and more.
From investment plans to attitudes to ESG, where to reach the financially comfortable to share of wallet in your sector fuel your strategy with living consumer intelligence.
YouGov has over 15 years of Living Consumer Intelligence on the financial services sector. Keep ahead of your competitors by exploring the latest industry insights below.
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