Ad-verse reactions: US personalized advertising report 2025
YouGov - March 6th, 2025
54% of Americans are creeped out by your personalized advertising. What’s next?Download report
Personalized advertising has become a central component of modern marketing strategies. However, as personalization becomes more prevalent and sophisticated, so do concerns about privacy, data usage, and the boundaries between helpful recommendations and intrusive targeting.
Drawing on surveys of consumers in the US and 16 global markets, this report provides a reality check for marketers utilizing personalization in their campaigns. In particular, we focus in on the 54% of American consumers who say that personalized ads creep them out, offering insights into the evolving relationship between consumers and advertisers in 2025.
Access the report now to understand:
- How do Americans’ attitudes to personalized ads differ from consumers in other global markets?
- Which groups of Americans have the most negative views of personalized ads?
- What kinds of ads are viewed as most invasive?
- What are privacy-concerned consumers doing to combat personalized ad targeting?
- How can companies make Americans feel more comfortable with personalized ads?