Booking burnout: US travel stress report 2025

Vacations are meant to be a time to unwind, but 70% of US vacation bookers find their booking experience to be stress-inducing.

In YouGov’s new travel trend report, we unpack how Americans book travel in 2025, and which parts of the booking process they find the most stressful, highlighting real-life pain points and process optimizations for travel and tourism business looking to increase bookings.

Download the full report to understand:

• Where are US travelers heading, and how far in advance do they book their trips?
• Do Americans who use AI for booking travel find the technology helpful?
• Which travel booking tasks do Americans find most stressful, and how does this vary between travelers who book packages and those who book flights and accommodations individually?
• Which OTAs (Online Travel Agencies) had the best overall and most improved customer satisfaction in 2024?