How BLKJ Havas boosted campaign effectiveness with YouGov

Challenge

BLKJ Havas needed quick, reliable data to support pitches, track impact, and refine campaigns.

Solution

YouGov’s omnibus solution delivered fast insights creative elements like logos, taglines, and ads.

Impact

YouGov’s insights allowed BLKJ to track performance, refine campaigns & boost engagement.

Business challenge

As a leading agency, BLKJ Havas required a quick and efficient way to gather audience insights to support pitches, measure campaign impact, and understand brand perception in Singapore. With the need for reliable data on specific demographic groups, the client sought a fast feedback solution to guide campaign refinement and adjust creative elements in real time.

Solution

YouGov provided BLKJ Havas with an omnibus survey solution tailored for quick, accurate data collection. This flexible service allowed the client to bulk purchase survey questions and reach audiences across gathering insights on creative elements such as logos, taglines, and ad concepts. By testing these elements across different demographics, the agency ensured that its insights aligned closely with campaign needs.

With our omnibus solution, BLKJ Havas could also conduct pre- and post-campaign studies, allowing the agency to track sentiment shifts and measure campaign effectiveness over time. This fast feedback loop empowered BLKJ Havas to refine its strategies, helping ensure campaigns resonated with intended audiences.

Business outcomes

With YouGov’s omnibus service, BLKJ Havas strengthened its campaign by refining creative concepts, taglines, and messaging based on real-time insights. This approach ensured that campaigns were well-received by target audiences ahead of a full launch, allowing for data-driven adjustments.

Pre- and post-campaign studies provided measurable feedback on audience sentiment, engagement, and impact, helping validate and optimize ad strategies. The ability to tailor campaigns for specific demographic groups led to stronger engagement and increased brand relevance, ensuring BLKJ Havas’s campaigns were both precise and effective.