Understanding American consumers’ interest and concerns in DNA testing

A recent YouGov survey of 1,001 US adults finds that 12% are considering taking a DNA test in the next six months. Interest in DNA testing varies across demographic groups, with men (14%) more likely than women (9%) to say they plan to take a test. Younger adults show the highest level of interest, with 23% of those aged 18-29 and 17% of those aged 30-44 expressing plans to take a test. In contrast, only 6% of adults aged 45–64 and 4% of those 65 and older are considering it.

When asked what type of test they are considering, health and wellness insights are the most popular choice, selected by 54% of Americans. This is followed by ancestry and genealogy testing at 47% and testing for genetic predisposition to diseases or traits at 45%. A third say they are considering tests for paternity or family relationship verification (32%). 

Concerns about DNA testing remain significant for many. The top concern, cited by 37%, is the privacy and security of their genetic information. Closely related, 33% worry about the potential misuse of their genetic data by third parties. Cost is another barrier for 28% of adults, while 26% express concerns about the accuracy and reliability of the results. Some 14% report limited understanding of how to interpret test results as a concern. However, three in 10 Americans say they have no concerns about DNA testing (30%).

Methodology: YouGov polled 1001 US adults online on 3-4 December 2024. The survey was carried out through YouGov Surveys: Self-serve. Data is weighted by age, gender, race, political affiliation, education level and region. The margin of error is 3% for the overall sample. Learn more about YouGov Surveys: Self-serve.