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article
UAE consumers show strong trust in Japanese brands, low confidence in Indian and Chinese makes
Latest YouGov survey explored consumer trust in brands and products across 17 international markets
2024-10-23
report
Indonesia consumer bank rankings 2024
Deep dive into which banks come out top for customer satisfaction and which banks new account openers are considering.
2024-10-22
article
[Event] Breakfast & insights: Understanding conscious consumerism
Exclusive breakfast session on Thursday, 14th November exploring the shift into conscious consumerism, evolving grocery shopping, and food and drink behaviours.
2024-10-22
article
[Virtual Event] Election 2024: YouGov's final projection
Virtual event presenting the final election projections from YouGov. Led by Douglas Rivers, Chief Scientist at YouGov & Prof. of Political Science at Stanford University
2024-10-22
report
Flying high: US airline rankings 2024
Exploring the top airlines in the US based on consideration and customer satisfaction and providing insight into who US flyers are.
2024-10-22
article
Timberland’s cultural clout among hip-hop fans
Since the early 1990’s, the Timberland work boot has been associated with Hiphop culture. More than thirty years later, YouGov data shows Timberland’s cultural clout is still strong, especially among Hiphop fans.
2024-10-21
article
How age and fan preferences shape sports media consumption
A look at how preferences for the medium of sports consumption shift by age and league preference in the US.
2024-10-21
article
How car owners in the UK handle maintenance: A look by brand and age
Which car maintenance activities do Brits handle themselves? And are owners of some brands more hands on than other brands?
2024-10-21
article
Barriers to EV Adoption: A reality check for the industry
The higher initial cost for electric vehicles remains a strong deterrent to EV adoption in Britain, but charging related issues also play a big role.
2024-10-21
article
The limited appeal of co-branded credit cards among Britons
Co-branded credit cards attract higher-income Britons, with ownership rising to 18% among those earning over £60,000 annually.
2024-10-21
article
Autumn Activities: How Brits make the most of the season
YouGov Profiles data sheds light on the activities that various segments of the British population most enjoy in the autumn season.
2024-10-21
article
Americans are concerned about data privacy, and some feel helpless
Data privacy is a major aspect in the matter of tech regulation worldwide, but are Americans actually worried about it?
2024-10-21
article
UAE's Biggest Brand Movers: September 2024
Biggest Brand Movers highlights the top 10 brands with significant growth across key brand metrics in the UAE. Discover this month’s top brands now!
2024-10-21
article
KSA's Biggest Brand Movers: September 2024
Biggest Brand Movers highlights the top 10 brands with significant growth across key brand metrics in KSA. Discover this month’s top brands now!
2024-10-21
article
India's Biggest Brand Movers: September 2024
Biggest Brand Movers highlights the top 10 brands with significant growth across key brand metrics in India. Discover this month’s top brands now!
2024-10-21
article
How different generations engage with ads
Explore how different generations engage with advertising in this insightful article. Utilizing YouGov Profiles data, it reveals the significant impact of ads on consumer choices, with younger audiences—especially Gen Z and Millennials—showing higher responsiveness. Discover preferences for authentic representation, the appeal of celebrity endorsements, and the effectiveness of out-of-home advertising.
2024-10-21
article
Have American travel habits shifted in 2024?
YouGov surveyed Americans to see whether travel behaviours are changing and among who.
2024-10-21
article
Advertising by age: Platforms and content that influence consumer behaviour
Discover how different age groups respond to advertising and the platforms that influence their buying decisions. This article analyses YouGov Profiles data to reveal generational preferences, highlighting the impact of authenticity, celebrity endorsements, and media formats on consumer behaviour. Learn how tailored, engaging ads on social media resonate more with Gen Z and Millennials.
2024-10-21
article
Britons are skeptical of personalised pricing for movie, theme park, and event tickets
Survey reveals most Britons view personalised pricing for movie, theme park, and event tickets as unfair, with Gen Z more open to it.
2024-10-21
article
US shoppers’ opinions: From fast fashion and sustainability to fair trade and pre-loved clothes
Explore the evolving attitudes of US shoppers towards fast fashion, sustainability, and ethical choices in this insightful article. Delve into consumer opinions on the environmental impact of fashion, the growing interest in quality over quantity, and the increasing demand for transparency and fair trade practices. Learn how demographics, particularly Gen Z and Millennials, are shaping the future of fashion consumption.
2024-10-21