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article
Urban Indian consumers prepare for increased spending this Diwali
YouGov Diwali Spending Index hits record high, revealing consumers’ enthusiasm for the festive season
2024-10-09
article
Nearly one in five APAC consumers see mental health coverage as essential in health insurance
Consumers in Indonesia are most likely to agree and most willing to pay a higher premium for comprehensive health coverage
2024-10-09
article
[Event] Breakfast & insights: Navigating the EV consumer journey
Exclusive breakfast session on Thursday, 24th October that explores how the cost of living crisis, and other initiatives are shaping the EV consumer journey.
2024-10-08
article
Comparing slider scales to textboxes for survey responses
Highlighting important considerations for survey design and suggest that researchers should take care when comparing responses from different question modes.
2024-10-07
article
What do iPhone users want from Apple Intelligence?
YouGov analysis suggests that newer iPhone users already have expertise using other generative AI platforms and are excited to use new features on their smartphones.
2024-10-07
article
US Biggest Brand Movers - October 2024
See the top 10 brands that have recently registered statistically significant increases in consumer perception in the US.
2024-10-04
article
Entry fees for cities could deter Brits, especially those who don’t travel
This spring Venice introduced a controversial entrance fee for day-tripping tourists and certain UK towns have followed suit with a recent introduction of tourist tax.  YouGov Surveys: Serviced data suggest that even a small fee could be an effective deterrent for some. Two fifths of Brits (40%) say that entry fees would make them less likely to visit a city, including 18% who say they would be “much less likely” to visit.
2024-10-04
report
League goals: MLS report 2024
A look inside the unique and growing fandom of Major League Soccer players, teams, and the league as a whole.
2024-10-04
report
Spain auto rankings 2024
All the data on the automotive sector in Spain 2024. A profile of buyers and top 10 auto manufacturers
2024-10-04
article
Unpacking Indonesian shoppers' views on experiential marketing
Indonesian consumers' views on experiential marketing
2024-10-04
report
APAC Festive PR Calendar 2024 - October, November, December
Our new calendar and survey guide is packed with opportunities to connect with your audience and become a thought leader in APAC.
2024-10-03
report
Thailand Automotive Rankings 2024
Report exploring the top ranked auto brands among Thai people by Index and consumer Consideration, as well as car buyer profiles
2024-10-02
article
Is casual dining now better value for money than fast food?
With fast food prices rising, do casual dining restaurants now provide better value in the eyes of consumers? Data from YouGov BrandIndex shows how Americans diners’ value perceptions have changed in recent years.
2024-10-01
report
US Black Friday & Cyber Monday report 2024
This report exploring the habits, preferences, and consumer profiles of Black Friday and Cyber Monday shoppers in America for the upcoming mega sales events.
2024-10-01
article
Autumn decor: Are Britons embracing seasonal home styling?
According to a recent YouGov survey, 19% of UK adults say they plan to purchase or have already purchased autumn decor this year. The research highlights that 27% of 18-24-year-olds, 32% of 25-34-year-olds, and 27% of 35-44-year-olds intend to decorate their homes with autumn-inspired pieces.
2024-10-01
report
APAC Brands with the biggest Word-of-Mouth surge - August 2024
YouGov’s brands with the biggest Word-of-Mouth surge report highlights the ten brands that have registered the greatest increase to their word-of-mouth scores across APAC.
2024-10-01
article
AI on smartphones – what features do consumers value most?
According to a YouGov poll, 60% of consumers now consider AI features important when choosing their next smartphone, including 21% who say they are very important.
2024-09-30
report
How Brands Grow in Scandinavia 2024
How Brands Grow in Scandinavia 2024 – Webinar on brand growth in Norway, Denmark, Finland, and Sweden.
2024-09-30
report
KSA auto rankings 2024
YouGov’s 'KSA auto rankings 2024' highlights top and most considered auto brands in KSA, including new car buyer rankings.
2024-09-30
report
India auto rankings 2024
YouGov’s 'India auto rankings 2024' highlights top brands by gender, generation, plus insights on future buyers and a snapshot of India’s EV buyers.
2024-09-30