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report
Which brands are winning the value war?
Deep dive into America’s best value brands, as we examine the brands that consumers think provide the best bang for their buck across 25+ sectors.
2024-12-11
article
Consumer confidence saw mild improvement in November 2024
Consumer confidence saw little movement, although household finance measures improved.
2024-12-11
article
Merry Thriftmas: Are Britons happy to receive second-hand gifts?
Most are happy to receive a pre-owned gift - but not quite so happy to buy one.
2024-12-11
report
India’s general insurance landscape 2024
YouGov’s latest report provides an in-depth look at India's most considered general insurance providers by future buyers, switchers and more.
2024-12-11
report
Staying power: SG top accommodation brands 2024
This comprehensive report analyzes the most considered and highest-satisfaction hotels and accommodations among various segments of travelers.
2024-12-11
article
The Big Bang Theory, Friends, and The Office: The most-streamed TV in the UK, October 2024
The Big Bang Theory, Friends, and The Office are the most-streamed titles in the UK for October 2024. The chart below shows how many views and viewers each title had, along with their ranking changes from last month. Shows marked “new” entered the top ten for the first time this month.
2024-12-11
article
The Lincoln Lawyer, Love Is Blind, and Seinfeld: The most-streamed TV in the US, October 2024
The Lincoln Lawyer, Love Is Blind, and Seinfeld are the most-streamed titles in the US for October 2024. The chart below shows how many views and viewers each title had, along with their ranking changes from last month. Shows marked “new” entered the top ten for the first time this month.
2024-12-11
report
Australia airline rankings report 2024
Uncover rankings of most considered and highest-satisfaction airlines among various demographics in Australia
2024-12-10
article
How travel booking brands are targeting niche audiences through partnerships
In the competitive world of online travel booking, brands like Booking.com, Hotels.com, and Priceline are finding ways to reach niche markets through strategic partnerships. This analysis delves into how these partnerships are performing with specific audience segments versus the general population, focusing on three key metrics: Advertising Awareness, Consideration, and Current Customer.
2024-12-09
article
Jake Paul vs. Mike Tyson: What did the public think?
YouGov polled boxing fans about the exhibition bout between Jake Paul and Mike Tyson.
2024-12-09
article
Airbnb beats competition in Ad Awareness and Current Customers but trails in other metrics
Airbnb leads the competition in 2024 with an Ad Awareness score of 23.2%, meaning that 23.2% of Americans reported seeing an ad for the brand in the two weeks before they were asked. Much of this visibility can be credited to Airbnb’s big-budget ad campaigns, like the much-talked-about Icons .
2024-12-09
article
Wintertime activities: How Brits stay engaged in the cold
Explore Brits' favorite winter activities by age and gender, from shopping and movies to walking and cultural events. Uncover trends and seasonal insights here!
2024-12-09
article
Sustainable Choices: What Fashion Brands Do Eco-conscious Americans Prefer?
“Planet Protectors” are the most environmentally engaged of five consumer segmentations. They prioritize the planet in their buying decisions and are happy to pay more for sustainable products, represent 26% of the population. Their preferences provide insights into which fashion brands resonate with eco-conscious consumer.
2024-12-09
article
What the Kirkland Signature breakfast tells us about Costco fans
Kirkland Signature fans are younger and wealthier than the average American. While this group tends to be more health-conscious, they are not necessarily more focused on cost savings.
2024-12-09
article
US Biggest Brand Movers - December 2024
See the top 10 brands that have recently registered statistically significant increases in consumer perception in the US.
2024-12-09
article
Norway’s November Advertiser of the Month – Elkjøp, Polestar and Kid
Want to know which brands saw highest increase in Ad Awareness in November in Norway?
2024-12-09
article
Denmark’s Advertiser of the Month in December – Coca-Cola, Elgiganten and Lurpak
Want to know which brands saw highest increase in Ad Awareness in November in Denmark?
2024-12-09
article
Swedish Advertisers of the month in December: Amazon, Coca-Cola and Lidl
Want to know which brands saw highest increase in Ad Awareness in November in Sweden?
2024-12-09
article
December Advertisers of the month in Finland: Coca-Cola, Clas Ohlson and Fazer
Want to know which brands saw highest increase in Ad Awareness in November in Finland?
2024-12-09
article
Applebee’s-IHOP tie-up: Does it hit a sweet spot?
What promise do the joint Applebee's-IHOP restaurants hold for each brand? YouGov data sheds light.
2024-12-09