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article
Another Netflix touchdown
A deep dive into who watched the NFL Christmas Day games on Netflix, and how the game benefitted the streaming platform.
2025-01-17
article
Did Britons watch sporting events at home, in person, or at the pub in 2024?
YouGov polls the public on how they watched some of 2024's biggest events.
2025-01-17
article
How will Trump 2.0 affect international travel intentions to the US?
How Donald Trump's return to office affect international travelers’ plans to visit the US? YouGov asked audiences in 16 different markets whether they’d be more or less likely to consider visiting America on their next international trip following the November 2024 presidential election.
2025-01-17
article
Financial outlook 2025: how Democrats and Republicans view their economic future post-election
After Donald Trump’s recent election victory, Americans’ economic outlook varies somewhat according to which side of the aisle they find themselves. Despite similar income levels, Democrats and Republicans report different views on their financial situations and reflect broader concerns about the country’s direction.
2025-01-17
article
Physical health tops 2025 New Year’s resolutions for Britons
Survey reveals 29% of Britons set 2025 resolutions, focusing on health, growth, and finances. Learn what keeps them on track.
2025-01-17
article
The best skincare brands of 2024 in the UK
Discover the top skincare brands in the UK for 2024, ranked by YouGov data. Learn which brands, like No. 7, Clinique, and Chanel, lead in quality, value, and customer satisfaction, and explore their strengths in converting consumer awareness into sales.
2025-01-17
article
Sponsored content – Will Britons fall for it in 2025?
Discover how different generations engage with sponsored content on blogs/vlogs and the actions they take after consuming it.
2025-01-17
article
Shopping trends – How men and women shop for clothes in Britain
Discover how men and women differ in clothing shopping habits, from frequency and preferences to spending trends.
2025-01-17
article
Al Rabie, KFC, and Amazon record strong Ad Awareness gains in MENA
Al Rabie, KFC, and Amazon drive Ad Awareness gains in MENA with standout campaigns in Saudi Arabia, UAE, and Egypt.
2025-01-17
article
Red Ribbon, KFC, and Shopee record strong Ad Awareness gains in the Philippines
Red Ribbon, KFC, and Shopee lead Ad Awareness gains in the Philippines with impactful holiday campaigns, per YouGov BrandIndex.
2025-01-17
report
Booking burnout: US travel stress report 2025
In YouGov’s new travel trend report, we unpack how Americans book travel in 2025, and which parts of the booking process they find the most stressful.
2025-01-16
article
UAE's Biggest Brand Movers: December 2024
Biggest Brand Movers highlights the top 10 brands with significant growth across key brand metrics in the UAE. Discover this month’s top brands now!
2025-01-16
article
KSA's Biggest Brand Movers: December 2024
Biggest Brand Movers highlights the top 10 brands with significant growth across key brand metrics in KSA. Discover this month’s top brands now!
2025-01-16
article
Growing interest in online poker: A comprehensive analysis
Explore the rise of online poker in 2024, from player demographics and spending habits to platform preferences, loyalty trends, and market insights."
2025-01-16
article
UK food and beverage trends and insights: 2024
Discover 2024 UK food and beverage trends, from shifting diets and snack choices to alcohol insights, brand loyalty, and factors shaping grocery preferences.
2025-01-16
article
Health and wellness roundup: Trends and insights for the UK in 2024
Discover the key health and wellness trends shaping the UK in 2024. From AI in healthcare and sleep habits to dietary insights and fitness innovations, explore how Britons are prioritizing holistic well-being and embracing digital tools for a healthier lifestyle.
2025-01-16
article
A happy new year for consumer confidence as every measure sees improvement
Consumer confidence in the UK improved in the last month of 2024, according to YouGov/Cebr data.
2025-01-15
article
Sweden’s January Advertiser of the Month – Elgiganten, Scan und Coca-Cola
Want to know which brands saw highest increase in Ad Awareness in Dezember in Sweden?
2025-01-15
article
Danish Advertisers of the month in January: Meny, Bilka and LEGO
Want to know which brands saw highest increase in Ad Awareness in Dezember in Denmark?
2025-01-15
article
January Advertisers of the month in Norway: Kiwi, Jula and Freia
Want to know which brands saw highest increase in Ad Awareness in Dezember in Norway?
2025-01-15