How Londoners’ fashion preferences stand out from—and align with—the UK
London is not the UK. The capital has its own patterns of speech and life. But how different is it when it comes to shopping? Which high street brands are tops in London and in the rest of the country? To find out, we compared data from our daily brand tracking tool, YouGov BrandIndex, on clothing brand consideration among Londoners and the general UK population.
2025-07-08