Offline stores like GAME remain vital for game discovery and purchases, engaging gamers despite challenges, and complementing digital platforms in the gaming ecosystem.
Discover November 2024's top UK advertisers! John Lewis leads with its enchanting ‘The Gifting Hour’ Christmas ad, while Marks & Spencer shines with festive campaigns for food, clothing, and home. Explore the impact of these ads and why they captured British hearts.
Explore 2024 US tech and telco trends: AI, VR, foldable phones, MVNOs, and consumer insights shaping innovation and trust.
Taobao, Louis Vuitton, and Chanel see Ad Awareness gains in Hong Kong with standout marketing campaigns in November 2024
Analyzing the impact of Jake Paul vs. Mike Tyson on Netflix: 64M viewers, £48.8M sponsorship value, 290K new subscribers — did this redefine event branding?
YouGov asked more than 17,500 Americans if they are planning to watch the CFP, what they think about the twelve-team playoff, and who they want to win.
Explore what really matters to British skincare consumers as we head into 2025, with a spotlight on Gen Z.
This research experiment suggests in surveys with numeric sliders, the ceiling value (i.e., the maximum response permitted) affects responses in important ways.
See the top 10 brands that have recently registered statistically significant increases in consumer perception.
Emirates' NBA partnership, headlined by the Emirates NBA Cup, boosts brand Awareness, Favorability, and Consideration, shows YouGov BrandIndex.
A deep dive into America's skincare priorities as we head into 2025, with a spotlight on those aged 18-29.
Check out the top 10 brands with increase in word-of-mouth scores in Australia, Indonesia, Singapore and Thailand based on YouGov BrandIndex data from Nov 2024.
Explore a comprehensive roundup of trends and insights from the US finance sector for 2024.
A look at the services the UK consumers are using to deliver their Christmas gifts this season, featuring the Royal Mail, Post Office, Evri and others.
Biggest Brand Movers highlights the top 10 brands with significant growth across key brand metrics in India. Discover this month’s top brands now!
Biggest Brand Movers highlights the top 10 brands with significant growth across key brand metrics in the UAE. Discover this month’s top brands now!
Biggest Brand Movers highlights the top 10 brands with significant growth across key brand metrics in KSA. Discover this month’s top brands now!
Biggest Brand Movers highlights the ten brands that have registered the most statistically significant month-on-month upticks in consumer perception metrics
Canadian Tire leads with an Ad Awareness increase of 6.6 percentage points, rising from 28.1% to 34.7%. This boost may be related to this video spot featuring the Chicago ballad, “If You Leave Me Now”.
Consumer confidence saw little movement, although household finance measures improved.