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article
Canadian cooldown: sentiment toward U.S. travel plummets amid political tensions
Canadian cooldown: sentiment toward U.S. travel plummets amid political tensions
2025-04-25
article
Luxury’s luster fades in 2025 as consumer appetite declines
Purchase consideration for luxury fashion dips as consumer sentiment cools. Luxury fashion brands in the U.S. are seeing fewer people interested in buying their products in 2025. After a strong year in 2024, new data from YouGov BrandIndex shows that consumer interest in top luxury names like Louis Vuitton, Gucci, and Dior has dropped noticeably this year.
2025-04-23
article
Group size estimation and political attitudes
This Methodology matters experiment explores if the relationship between group size estimation (e.g. transgender, gun owners) and policy attitudes is related.
2025-04-23
article
APAC Biggest Brand Movers - March 2025
Biggest Brand Movers highlights the ten brands that have registered the most statistically significant month-on-month upticks in consumer perception metrics.
2025-04-23
report
State of the plate: US casual dining report 2025
YouGov’s new US casual dining report 2025 explores demographic differences in casual dining, what makes regulars more likely to visit, and leading restaurants.
2025-04-22
report
APAC Advertiser impact: Q1 2025 report
Our report provides insights on the top 10 brands in Australia, Indonesia, India, Singapore and Thailand with the most memorable ads in Q1 2025.
2025-04-22
article
Where are global podcast–listeners in 2025?
Across 49 global markets, 41% of consumers say they spend at least one hour per week listening to podcasts. Nearly one in ten (9%) spend more than 10 hours per week listening, showing the format’s growing influence in everyday media consumption.
2025-04-21
article
Primark’s CEO resigns under a cloud – but has it affected opinion of the high street brand?
Stephan Shakespeare's City AM column explores the reputational fallout (or lack thereof) from Primark's CEO's resignation.
2025-04-17
article
Have Trump tariffs affected willingness to invest in the stock market?
YouGov CEO Stephan Shakespeare looks at British investors in his weekly City AM column.
2025-04-17
article
What differentiates Britain’s electric vehicle owners from other car owners?
A look at EV owners using YouGov Profiles and BrandIndex.
2025-04-17
article
Consumer confidence sees a slight dip as household finance measures deteriorate
Consumer confidence measures for March 2025.
2025-04-17
article
Do British Formula One fans follow teams, drivers, or both? Plus – opinion of Lewis Hamilton’s Ferrari move
A look at Formula One fans early in the 2025 season.
2025-04-17
report
[Webinar] Sustaining sustainability: The brands that matter to green consumers
Register to join us on April 29 at 2 pm ET for our webinar that uncovers how US consumers' attitudes toward sustainability are evolving—and what it means for brands.
2025-04-16
article
India's Biggest Brand Movers: March 2025
Biggest Brand Movers highlights the top 10 brands with significant growth across key brand metrics in India. Discover this month’s top brands now!
2025-04-16
article
UAE's Biggest Brand Movers: March 2025
Biggest Brand Movers highlights the top 10 brands with significant growth across key brand metrics in the UAE. Discover this month’s top brands now!
2025-04-16
article
KSA's Biggest Brand Movers: March 2025
Biggest Brand Movers highlights the top 10 brands with significant growth across key brand metrics in KSA. Discover this month’s top brands now!
2025-04-16
article
Minecraft’s brand levels up ahead of movie launch
As Minecraft took its game to the big screen in the form of A Minecraft Movie, Ad Awareness and engagement surged across US audiences.
2025-04-16
article
Spotlight Webinar: Penetration Growth - Insights for Strategic Advantage
9 out of 10 growing brands have increased penetration, but to determine an effective penetration growth strategy, it is crucial to deeply understand your shoppers & their needs.
2025-04-16
article
Cost of living tops Singaporeans’ concerns, especially among past WP and PSP voters
PAP voters are also more likely to consider healthcare and economic growth as key national issues
2025-04-15
article
Brands with the biggest Word-of-Mouth surge in APAC: March 2025
Check out the top 10 brands with increase in word-of-mouth scores in APAC based on YouGov BrandIndex data from Jan 2025.
2025-04-15