YouGov Global Sports Rankings 2025: The world's buzziest sports events – ranked

Based on more than 700,000 surveys annually, YouGov’s annual Sport Buzz Report makes its return for 2025, covering 15 markets across the Americas, Europe, and APAC.

Overall, YouGov’s 2025 Sports Buzz Report highlights the properties that captured the most positive attention throughout the year.

Last year, the sports world was led by two highly anticipated global events—the Summer Olympics in Paris and UEFA Euro 2024—each held every four years and regularly drawing massive worldwide attention. Meanwhile, other top sports properties maintained strong Buzz.

Which leagues and events took the gold medal from the Summer Olympics in their local markets?

Our data

SportsIndex is one of YouGov Sport’s signature tools, housed within YouGov BrandIndex. It operates in 35 markets around the world, tracking 200 key domestic and international competitions across more than 30 sports. A core of 21 properties is tracked in every market, allowing for international comparison. Many other events, leagues and tournaments appear in multiple markets; while some competitions are tracked only in the country which hosts them.

In every market, YouGov takes a list of the leading sports properties – a mix of domestic and international events, competitions and leagues – and, based on 700,000+ surveys annually, measures the public’s perceptions of them. Every day, and for every property on our list, we track 16 separate brand metrics, providing a treasure chest of data for sports marketers and administrators.

SportsIndex provides our clients the capability to do everything from measuring the effect of yesterday’s news headlines to establishing a season-on-season trend stretching back years. And because it operates internationally, users can track and compare properties across the world.