US Christmas gifting trends report 2024
YouGov - November 14th, 2024
With the holiday season is right around the corner, who are America’s biggest Christmas shoppers and what are they shopping for?Download report
82% of Americans celebrate Christmas, and more than 40% of those who celebrate buy gifts for at least six people. How much are they planning to spend, will they spend more than last year, and are they shopping online or in-person?
YouGov’s new US Christmas gifting trends report 2024 profiles Americans who are shopping for Christmas gifts and looks back at some of the buzziest brands during Christmas last year.
Download the full report to understand:
- How should brands market their gift options to be top-of-mind among Christmas shoppers?
- What types of gift purchases are most popular, and how does this change based on age and parental status?
- Who was a Christmas super spender in 2023, and who stuck to a budget?
- When do most Christmas shoppers begin buying gifts, and are men or women more likely to wait until the last minute?