FMCG news
Gain a complete understanding of your customers with the latest FMCG news, empowering you to make faster, strategic decisions for innovative and impactful campaigns.
RANKINGS
US grocery store brand rankings 2025
New
YouGov’s US grocery brand rankings 2025 report looks at the state of supermarket shopper consideration, identifying key demographic trends and attitudinal differences that are impacting where Americans choose to buy their groceries.
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Unrivaled FMCG insights
YouGov has over 60 years of consumer intelligence in the FMCG sector. Ensure your brand stands out in the market with a highly targeted business strategy informed by the latest FMCG insights below.
All(1697)
USA(404)
UK(429)
APAC(281)
India(87)
MENA(79)
Nordics(73)
ARTICLE
3 days ago
The battle of the subs: Which chain reigns supreme?
ARTICLE
4 days ago
Global food delivery trends: Weekly, monthly habits and preferred services
ARTICLE
4 days ago
Who buys Ben & Jerry’s?
ARTICLE
5 days ago
[Webinar] Five tech-driven ad channels reshaping consumer engagement
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Beer & Hard Seltzers CategoryView
Brand, audience, and sector insights for beer & hard seltzer sector.
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Beer & Hard Seltzers CategoryView
Brand, audience, and sector insights for beer & hard seltzer sector.
Shopper Intelligence
Deep insights into individual shopper behavior from over 130,000+ households.
Identify and understand target audiences
Accurately identify audiences to plan targeted outreach.
Track brands and campaigns
Analyze changes over time, in real time.
Surveys & research
Fast surveys and in-depth research to discover what your audience thinks.
Activate
Optimize your advertising with precision data.
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"This essential information helps us deepen our existing relationships with retailers and to build new ones. Crucially, it helps us stay close to the shoppers who buy our tomatoes, sweet peppers and cucumbers."
Colin Lansbergen