FMCG news
Gain a complete understanding of your customers with the latest FMCG news, empowering you to make faster, strategic decisions for innovative and impactful campaigns.
Find out which FMCG brands – across foods, beverages, and personal care - consumers consider highest across 6 key international markets (France, Germany, United Kingdom, United States, United Arab Emirates, Kingdom of Saudi Arabia) , and discover which brands have seen the highest change in score year on year.
Utilizing data from always-on brand tracker, YouGov BrandIndex, and created against the backdrop of these factors YouGov’s 2024 FMCG/CPG rankings report reveals the most considered food, beverage, and personal care brands around the world.
Unrivaled FMCG insights
YouGov has over 60 years of consumer intelligence in the FMCG sector. Ensure your brand stands out in the market with a highly targeted business strategy informed by the latest FMCG insights below.
Budget 2024 – Majority of businesses expect negative impact from national insurance increase
Beyond the purchase: Understanding the Indonesian consumer’s shopping personality
British business leaders view on the proposed Employment Rights Bill – good or bad for businesses?
Out of Home Formula Monitor 2024
Explore the YouGov Platform
Unlock powerful FMCG insights about your customers’ needs at every stage of your marketing funnel.
Run your own research on the YouGov panel
Self-serve
Panel-powered survey builder
24/7 survey builder
General population and granular audiences
2 million+ profiling variables
Rapid results from 1 hour
Prices start from £0.50p/$1.00 per survey complete
Available in: GB, US
Cannot be quoted in the media as a YouGov survey
Serviced
Fast-turnaround Omnibus and targeted Field & Tab
Results from next day
Nationally representative samples and targeted audiences
Sub-group analysis
Data available in YouGov Crunch
View results live as they come in
Global capabilities
Researcher moderation and support
Can be quoted in the media as a YouGov survey
Custom Research
Unique and tailored solutions
Bespoke results dependent on project
Nationally representative samples and targeted audiences
Sub-group analysis
Data available in YouGov Crunch
Data available in any bespoke output
Global capabilities
Full end-to-end support with research experts
Can be quoted in the media as a YouGov survey
Sample framing, questionnaires, analysis and more