Access the most up-to-date, robust data on changing attitudes to travel, enabling you to spot opportunities and make better strategic decisions.
Discover the top brands that are winning hearts globally. YouGov’s Best Global Brands 2025 report highlights the world’s leading brands, as chosen by over 1 million consumers across 28 markets. With insights across 10 key regions, the report reveals the brands making the biggest impact, from Reputation to Satisfaction.
This year’s findings feature the top 10 global brands, regional leaders across 10 markets, and the most improved brands, alongside shifts in global consumer attitudes. Curious to see which brands made the top 10? Explore the global rankings and trends driving success across borders.
From defining and understanding your audience – high-income consumers, Gen Z, responsible travelers or as niche as your brand requires – to campaign, and brand or destination traking, fucel your strategy with data-driven travel insights.
YouGov has over 15 years of data on the travel & tourism sector. Take your business strategy to new heights with consumer intelligence at its core by exploring our latest industry insights below.
APAC Biggest Brand Movers - May 2025
Australian Advertisers of the Month for May – Budget Direct, Uber Eats, and WhatsApp
UK Biggest Brand Movers - June 2025
Top holiday types for people who travel with their pets
Top travel destinations for Americans in 2025
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