Access the most up-to-date, robust data on changing attitudes to travel, enabling you to spot opportunities and make better strategic decisions.
YouGov’s Most Recommended Brands 2025 showcases the brands earning the highest levels of customer advocacy across the globe. Based on consumer data from 28 markets, the report highlights the brands that current customers are most likely to recommend.
This year’s edition features the top 10 global brands, regional leaders across 10 key markets, and the most improved brands based on year-on-year gains. It also includes a snapshot of global consumer attitudes toward recommendation. Curious to see which brands made the cut? Explore the rankings and the trends driving brand advocacy across borders.
From defining and understanding your audience – high-income consumers, Gen Z, responsible travelers or as niche as your brand requires – to campaign, and brand or destination traking, fucel your strategy with data-driven travel insights.
YouGov has over 15 years of data on the travel & tourism sector. Take your business strategy to new heights with consumer intelligence at its core by exploring our latest industry insights below.
What economy-conscious travelers want from hotels - and how Hilton measures up
Brands with the biggest Word-of-Mouth surge in APAC: June 2025
AI shopping assistants are catching on – but shoppers still need convincing
The DACH holiday dilemma: Balancing wanderlust, wallets, and the comforts of home
UK Biggest Brand Movers - July 2025
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