Scoring big: Which Super Bowl ads dominated the metrics?

Scoring big: Which Super Bowl ads dominated the metrics?

YouGov - February 3rd, 2025
Secure your spot and get exclusive insights on this year’s Super Bowl ad effectiveness!Register for the webinar

With 30-second Super Bowl ad spots now costing up to $8 million, the stakes couldn’t be higher for brands who choose to advertise. It’s a make-or-break moment for in-house creative teams and agencies to come up with ideas that will capture consumer attention and make a lasting cultural impact.

As we head into Super Bowl LIX in New Orleans, the question is: Which brands will leave their mark this year? Will iconic names like Bud Light continue their comeback, or will fresh faces like Instacart and Bosch — new to the Super Bowl stage — make their presence felt alongside the usual heavyweights?

Join YouGov’s expert panel on Wednesday, February 19th at 2 pm EST / 11 am PST for an in-depth, data-driven discussion powered by our real-time brand tracking and post-game consumer surveys.

In this webinar, you'll discover:

  • Which brands dominated in awareness, buzz, and consideration across the board?
  • How 2025's performance stacks up against last year’s Super Bowl ads?
  • Are celebrity endorsements still the key to a winning spot?
  • What other factors are shaping how viewers perceive these iconic ads?

Don’t miss out on this chance to dive into the metrics that matter and see who really scored big this Super Bowl!

Want a sneak peak of what to expect? Check out our 2025 Super Bowl advertising effectiveness preview report.Download 2025 preview report

The Speakers

Nicole pike, Jow Casey and Damian Scoczylas

Nicole Pike, Global Head, YouGov Sport

Nicole Pike is one of the sports & gaming sectors’ most-respected experts, boasting 20+ years of experience in consulting, custom research, brand tracking, and sponsorship measurement in the space. She has built her career collaborating with major industry players to build meaningful data streams and insights, in turn shaping industry standards for measurement.

In her role at YouGov, Nicole leads the company’s dynamic sports practice area globally, working with her team and clients to expand the value of some of the industry’s deepest and most sophisticated research tools.

Tamara Alesi, CEO, Mediaplus Group

Tamara Alesi is a seasoned media and marketing executive with over two decades of experience in creating effective and innovative solutions for brand partners. She is the CEO of Mediaplus North America, the largest independent and partner-managed media agency in Europe, with a presence in 20 countries and 35 offices.

As the leader of Mediaplus North America, Tamara oversees the agency's vision, strategy, and operations, providing thought leadership, strategic guidance, and a platform for dynamic, award-winning work. She is a recognized Media Maven and a Conversational Marketing Expert, who has led successful campaigns for clients such as Apple, L'Oréal, and De'Longhi. She is also passionate about advancing diversity and inclusion, giving back to the community, and empowering her team to deliver exceptional results. She is a member of Chief, a private network for senior women leaders, a board member of the TD Foundation, a volunteer organization that helps children of wounded warriors and fallen heroes, and a corporate honoree of the NY Pops. Tamara's mission is to create the media agency everyone loves to work with – talent, brand partners, publishing community – everyone.

Joe Casey, Vice President, Head of Analytics, Research, & Valuation, Oak View Group

Joe Casey is a proven sports and entertainment executive with extensive experience across all facets of sponsorship, valuation, consulting, and marketing. At Oak View Group, Joe is tasked with leading partner relationships across Owned and Operated properties, 3rd Party Representation, Arena Alliance partners, and more. His group provides fair market analysis, valuations, and sponsorship consultancy to maximize ROI and ROO through partnerships while also making sure the brand/property's values and core objectives are fully aligned.

Prior to OVG, Joe served in a leadership role at Playfly Premier Partnerships as their VP, Consulting & Valuation as well as at Endeavor as an Executive Director within the Analytics department leading client relationships for both internal (UFC, PBR, NYFW, 160over90, etc.) and external clients including professional sports teams, leagues, brands, and agencies. Joe oversaw teams that conducted sponsorship and endorsement valuations for jewel assets such as Arena Naming Rights, Jersey Patches, Foundational Partnerships, and Entitlements

Damian Skoczylas, Senior Vice President, Viral Nation

Damian Skoczylas is an entertainment and media executive born in traditional Hollywood merged with the emerging digital entertainment landscape, focusing on branded entertainment, creative dealmaking, marketing, and representation of top-tier digital-native talent.

Before joining Viral Nation as VP of Talent, Damian was the General Manager of The ICON Agency, SVP of Talent at Bottle Rocket Management, SVP of Talent at Studio71, Head of Talent Development at AwesomenessTV, and Senior Talent Manager at Fullscreen, focusing on digital-native talent growth, development, and revenue generation. Before joining the digital entertainment business, Damian worked at Hollywood Management company, Untitled Entertainment, in Talent and Branded Entertainment departments.

Damian is also an associate professor at the University of New Haven in the Pompea College of Business, instructing Talent Management in the department’s Masters of Esports and Sports Management program.

YouGov

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