Which brands are winning the value war?

Join us for an exclusive deep dive into America’s best value brands, as we examine the brands that consumers think provide the best bang for their buck across 25+ sectors, from restaurants and retail to travel and insurance. Understand what makes these brands the go-to choice for American consumers and uncover the factors driving their purchasing decisions.

What we’ll cover:

• Insights into why consumers choose these brands: Explore how quality-to-price ratios, customer loyalty, and brand authenticity shape American shoppers’ choices.
• Analysis of key drivers impacting purchasing decisions: Gain a deep understanding of sector-specific trends and income-group preferences.
• Top-ranked brands by value across sectors and income groups: Uncover which brands excel in delivering value and why they stand out in a competitive market.
• Strategic advice for strengthening your brand’s value proposition: Learn actionable strategies to capture consumer attention and build brand loyalty.

Register now for our live webinar on Wednesday, December 11th at 2 PM ET/11 AM PT, where our experts will provide a comprehensive analysis of the report’s findings.

Webinar speakers

Kenton Barello, Vice President, YouGov

Kenton Barello is Vice President at YouGov America, bringing over 15 years of expertise in market research to support brands across a wide range of sectors, including Consumer Packaged Goods (CPG), beverages, retail, and more.

Kenton holds a Bachelor of Journalism from the University of Missouri and an MBA from DePaul University in Marketing Planning and Strategy. Kenton brings over 15 years of expertise in harnessing market research to drive brand growth and maximize ROI. At YouGov, he empowers CPG and beverage brands to make data-driven decisions by leveraging a range of syndicated and custom analytics tools, helping them gain a deep understanding of consumer preferences, trends, and purchasing behaviors across key markets.

Ashley Brown, Account Director, YouGov

Ashley Brown is an Atlanta, Georgia native with over 10 years of experience partnering with brands to enhance their research and marketing strategies. Her deep understanding of brands across various sectors, including FMCG, CPG, retail, and technology, allows her to deliver tailored insights that drive impactful decisions.

Well-versed in market research, Ashley is skilled at leveraging both custom and syndicated solutions to meet clients' unique needs. As a Key Account Director, she manages relationships with industry leaders, serving as the primary point of contact for communication, project coordination, and strategic support. Ashley's expertise and commitment make her an invaluable partner for clients seeking to navigate today’s competitive market landscape.

Megha Parikh, Head of Strategy, VML

Megha Parikh (pronounced: May-ga) is an Executive Strategy Director with VML and creative leader with 20 years of experience in guiding brands to be relevant in culture and with people.

She's contributed to award-winning work at top ad agencies like BBH, BBDO, Leo Burnett, Havas, and client-side at Coca-Cola. She's particularly proud of culture-shaping work that has been recognized with Addy's, One Show Pencils, Clio's and Effie’s.  She’s comfortable across categories and particularly loves to help brands find their center again.

She's driven by creativity and inclusivity first and foremost. Her favorite part of the job is rolling-up-her-fake-sleeves and crafting stories and narratives with talented creative and strategy teams.  And she gets no greater joy than seeing her team thrive and grow into themselves as well!

She lives in Atlanta with her husband and 3 kids under age 10. So she's adept at thinking about and handling multiple problems at once.

Damon Sununtnasuk, Founder and CEO, Natural Cure Labs LLC and Sunt Group LLC

Damon Sununtnasuk is the founder and CEO of two award-winning companies - Natural Cure Labs LLC and Sunt Group LLC. He has an internationally decorated career in health, technology, and entrepreneurial leadership. Damon has led business efforts at several technology companies, including Microsoft, Google, and Samsung in London, Berlin, and Seoul, respectively. Damon’s work and travel have taken him to more than 70 countries across six continents.

Damon earned his Bachelor of Science in Business Administration (Magna Cum Laude) from the University of Florida and his Master of Business Administration (First-Class Honours) from the University of Cambridge, England.

YouGov

YouGov is an international research, data and analytics group. We have been building an ever-growing source of consumer data for over 20 years, creating the most complete understanding of your customers’ complex lives. We call it living data. Understand what 27 million+ registered panel members in over 55 markets are thinking now, last week, or last year. Explore, plan, activate and track marketing activity with certainty, at speed, every time.