Take customer profiling to another level. Get fully permissioned and verified data on what consumers really do online across each of their devices – from search queries to social media interactions, streaming behavior to shopping purchases.
YouGov Behavioral provides real insights into consumer actions, connecting opinion data from our market-leading panel to a variety of behavioral data sources:
Banking & transactions: Unlock the where, when, and how much behind consumer transactions, online or in-store.
Media consumption: Understand audience viewership across different platforms to monitor streaming behavior, season retention trends and episodic drop-off rates.
Online search & social: Monitor every major piece of online and offline marketing for your brand, gauge its performance and optimize your ongoing ad spend.
Understand the full picture, by integrating with YouGov’s data.
Data collected is not self-reported but verified via a double opt-in consent – going above and beyond GDPR/CCPA requirements
YouGov Behavioral connects to our wider datasets, so you can access alongside YouGov audience intelligence
Available in 12 key markets: US, UK, Australia, Canada, France, Germany, Spain, Italy, Mexico, Brazil, Poland & India.