YouGov Behavioral

Unlock online consumer behavior

Take customer profiling to another level. Get fully permissioned and verified data on what consumers really do online across each of their devices – from search queries to social media interactions, streaming behavior to shopping purchases.

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Understand the full path to purchase

YouGov Behavioral provides real insights into consumer actions, connecting opinion data from our market-leading panel to a variety of behavioral data sources:

Banking & transactions: Unlock the where, when, and how much behind consumer transactions, online or in-store.

Media consumption: Understand audience viewership across different platforms to monitor streaming behavior, season retention trends and episodic drop-off rates.

Online search & social: Monitor every major piece of online and offline marketing for your brand, gauge its performance and optimize your ongoing ad spend.

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360° consumer intelligence

Understand the full picture, by integrating with YouGov’s living data.


Another level of audience intelligence

Zero-party data

Data collected is not self-reported but verified via a double opt-in consent – going above and beyond GDPR/CCPA requirements

Integrate with living data

YouGov Behavioral connects to our wider datasets, so you can access alongside YouGov audience intelligence

Global reach

Available in 12 key markets: US, UK, Australia, Canada, France, Germany, Spain, Italy, Mexico, Brazil, Poland & India.

Solutions & Products

Explore our connected living data solutions