GB skincare report 2024
YouGov - December 19th, 2024
Skincare: what's really driving skincare brand choices and how is social media reshaping the market?Download the report
From Vitamin C, to hyaluronic acid, to clean beauty: what are the latest trends in skincare? With 41% of all skincare consumers discovering new products through Instagram it's clear that the market is evolving fast.
YouGov's new skincare report profiles skincare enthusiasts and how much they spend, as well as the brands coming out top.
Download the full report to understand:
- Which new products are on the up and which ones are falling out of favour?
- What is influencing Brits' choice of where to buy their skincare?
- How much more do skincare enthusiasts spend?
- Which are the top skincare brands, including with men, women and across generations?
- How much do "skinfluencers" really drive skincare choices?