Profiles Lite

A FREE overview of your brand's audience

Get a sample of YouGov's industry-leading audience intelligence dataset - powered by a panel of 27 million+ real consumers - completely free.

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Quick, simple, and completely free

YouGov Profiles Lite allows you to get an accurate overview of your target audience, with results tailored to your sector – all for free.

Filter by multiple demographic and attitudinal audience datapoints to discover your audience’s likes, interests and behaviors, their purchasing habits and which media sources they consume, so you can target them more effectively.


Quality audience intelligence, available to everyone

Completely free data

Explore a sample of YouGov's data for free - no strings, no hidden charges. Just quality audience intelligence, at your fingertips

Simple to use

Access our Platform products right within your browser in handy dashboards - no installation required

Powered by YouGov's panel

A sample of quality audience datapoints, panel-powered by YouGov's 27 million+ registered members around the world

Success stories

Why YouGov?

Take tips from brands who use YouGov audience intelligence

“YouGov allowed us to develop entirely bespoke segments based on our needs and gave us credible data to position ourselves as thought leaders in purpose-based marketing”.

Pete Grant, Planning Director


Insights into working with audience intelligence

How-to content for next-level audience growth


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