Who Cares? Who Does? 2024
Our flagship sustainability study has evolved! Now in its 6th year, the Who Cares? Who Does? 2024 study now includes exciting new Health insights on FMCG shoppers in Europe.
Explore the latest in sustainable and health-related shopper behavior:
- Single-source data from 15 European countries
- Comparative analysis of sustainability trends with 6 years of eco-active segmentations and trended data, plus options to customize segmentation for your business needs
- NEW survey content on health and well-being in FMCG
- Link segments to category databases to see what sustainability- and health-conscious shoppers are buying