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Client success stories

Learn from the top businesses who back their bets with YouGov's Living Consumer Intelligence.

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BRAND & COMPETITOR TRACKING
How FOX Sports proves ad effectiveness for FIFA World Cup
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FOX Sports wanted to prove the value of brand advertisers’ investment during the 2022 FIFA World Cup.

By leveraging YouGov’s powerful daily brand tracking to measure brand lift among US soccer fans prior to, during and following the event, they were able to demonstrate a significant impact for partner brands through accurate ad awareness and consideration tracking.

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Discover how FOX Sports proved ad effectiveness
SUCCESS STORIES

Why YouGov?

From brand tracking and consumer insights, to concept, creative and messaging testing, explore real examples of how YouGov's range of solutions can help your brand.

RAPID RESEARCH SURVEYS

How the FOM Forum ignited discussions around sustainable mobility with YouGov Surveys

CUSTOM RESEARCH

How CRED tracked growth and boosted market positioning with YouGov

BRAND & COMPETITOR TRACKING

How Channel 4 used YouGov BrandIndex to prove Ad Awareness increase for new-to-TV grocery brand

BRAND & COMPETITOR TRACKING

How Molson Coors tracked product placement and brand awareness with YouGov's connected data

CUSTOM RESEARCH

How a global media company successfully measured viewership data with YouGov

RAPID RESEARCH SURVEYS

How GOOD Agency helped clients tackle purpose-led marketing with 5 audience personas

BRAND & COMPETITOR TRACKING

How Hamptons tracked 20% brand awareness increase following rebrand campaigns using YouGov

CUSTOM RESEARCH

How Drinkaware gained insights into UK drinking behavior by creating bespoke segments with YouGov

RAPID RESEARCH SURVEYS

How Sarsons successfully tested concepts for their new product launch

BRAND TRACKING

How Miral improved brand health and targeted key audiences successfully with YouGov

RAPID RESEARCH SURVEYS

How Allison + Partners shaped TikTok’s campaign launch with verified research

BRAND TRACKING & AUDIENCE INTELLIGENCE

How Linear used YouGov to measure brand health and stay ahead of the competition

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RAPID RESEARCH SURVEYS

How agency Smitten Communications generated top-tier press coverage with rapid research surveys

RAPID RESEARCH SURVEYS

How social media trailblazers developed an ad effectiveness framework to test campaigns

RAPID RESEARCH SURVEYS

How Legal & General gained national press coverage with data-backed thought leadership

RAPID RESEARCH SURVEYS

How a major TV broadcaster measured the impact of sponsorship on their brand

AUDIENCE INTELLIGENCE & BRAND TRACKING

How Shelter used granular audience insights and brand health tracking to inform their rebrand

BRAND TRACKING & AUDIENCE INTELLIGENCE

How leading Italian automotive company measured campaign success across Europe with YouGov

RAPID RESEARCH SURVEYS

How Vauxhall tested their new TV ad with their target audience to ensure campaign success

RAPID RESEARCH SURVEYS

How Agency MFUSE tested ads for the Virgin Money London Marathon to know what resonates

BRAND TRACKING

How Crossmedia achieved a 60% increase in brand awareness for heycar with YouGov

CREATIVE TESTING

How Friends of the Earth tested fundraising propositions with YouGov Surveys: Self-serve

AUDIENCE INTELLIGENCE

How YouGov helped the Rugby League World Cup secure 12 new brand sponsorship deals

MULTI-MARKET INSIGHTS

How The Business of Fashion gained valuable global audience intelligence on their target market

CUSTOM RESEARCH

How The Bar Standards Board gathered insights on the consumer journey to regulate legal services

CONSUMER INSIGHTS

How WWF-Singapore created campaign messaging to resonate, backed by real audience insights

CONSUMER AND MARKET RESEARCH

How Windflower Florist used to YouGov Surveys to better understand purchase intent of their audience

GLOBAL SURVEY

How Justitia decoded global attitudes towards free speech with YouGov Surveys

BRAND HEALTH ANALYSIS

How Lufthansa tracked brand perception to inform their strategy

BRAND TRACKING

How OYO uses YouGov BrandIndex to identify growth opportunities and measure the impact of marketing

QUALITATIVE RESEARCH

How The Law Society used qualitative research team to better understand the buyer journey of their consumers

POLITICAL RESEARCH

How the University of Manchester examined long-term voting trends with YouGov Custom Research

QUALITATIVE RESEARCH

How End Violence Against Women understood attitudes to sexual consent with YouGov

SPONSORSHIP TRACKING

How Continental AG tracked the impact of Tour de France sponsorship using powerful brand tracking

BRAND TRACKING, TREND ANALYSIS & COMPETITOR ANALYSIS

How Deutsche Telekom manage brand developments and inform strategy with daily brand tracking

CUSTOM RESEARCH

How healthcare retailer Audika Group developed a bespoke international brand health tracker with YouGov

MEASURING VIEWERSHIP DATA

How a global media company used global viewership data to accurately report on media performance

RAPID RESEARCH SURVEYS

How a top sports league drove viewership numbers with YouGov

RAPID RESEARCH SURVEYS

How Transport for Wales improved their new ad messaging within 24 hours with YouGov Surveys

QUALITATIVE RESEARCH

The Norwegian Consumer Council explored national attitudes to digitization with YouGov Surveys

RAPID RESEARCH SURVEYS

How Citizens Advice mapped interest in home retrofit with YouGov

CONSUMER INSIGHTS

How 21st-Century Sanitation Coalition used survey data to elevate thought leadership

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