Customer success stories
Learn from the top businesses who back their bets with YouGov's consumer intelligence.
FOX Sports wanted to prove the value of brand advertisers’ investment during the 2022 FIFA World Cup.
By leveraging YouGov’s powerful daily brand tracking to measure brand lift among US soccer fans prior to, during and following the event, they were able to demonstrate a significant impact for partner brands through accurate ad awareness and consideration tracking.
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Why YouGov?
From brand tracking and consumer insights, to concept, creative and messaging testing, explore real examples of how YouGov's range of solutions can help your brand.
How PepsiCo measured buying patterns to plan go-to-market strategies
How Cream fueled campaign planning with YouGov's audience insight
How Havas Village built a connected insights and audience platform with YouGov
How Visa understood consumer sentiment with YouGov
How Cheerz achieved a 12pt increase in brand awareness with YouGov
How new American activewear player measured brand awareness with YouGov
How Bank Jago secured its position as a leading digital banking service with YouGov insights
How Mando-Connect become a thought-leader in loyalty marketing with YouGov
How Loacker optimized market performance and improved global strategies with YouGov insights
Creating a new framework for crisis management with YouGov
How Edelman used YouGov data to back their Cannes Lion award winning campaign
How the FOM Forum ignited discussions around sustainable mobility with YouGov Surveys
How CRED tracked growth and boosted market positioning with YouGov
How Channel 4 used YouGov BrandIndex to prove Ad Awareness increase for new-to-TV grocery brand
How Molson Coors tracked product placement and brand awareness with YouGov's connected data
How a global media company successfully measured viewership data with YouGov
How GOOD Agency helped clients tackle purpose-led marketing with 5 audience personas
How Hamptons tracked 20% brand awareness increase following rebrand campaigns using YouGov
How Drinkaware gained insights into UK drinking behavior by creating bespoke segments with YouGov
How Sarsons successfully tested concepts for their new product launch
How Miral improved brand health and targeted key audiences successfully with YouGov
How Allison + Partners shaped TikTok’s campaign launch with verified research
How Linear used YouGov to measure brand health and stay ahead of the competition
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How agency Smitten Communications generated top-tier press coverage with rapid research surveys
How social media trailblazers developed an ad effectiveness framework to test campaigns
How Legal & General gained national press coverage with data-backed thought leadership
How a major TV broadcaster measured the impact of sponsorship on their brand
How Shelter used granular audience insights and brand health tracking to inform their rebrand
How leading Italian automotive company measured campaign success across Europe with YouGov
How Vauxhall tested their new TV ad with their target audience to ensure campaign success
How Agency MFUSE tested ads for the Virgin Money London Marathon to know what resonates
How Crossmedia achieved a 60% increase in brand awareness for heycar with YouGov
How Friends of the Earth tested fundraising propositions with YouGov Surveys: Self-serve
How YouGov helped the Rugby League World Cup secure 12 new brand sponsorship deals
How The Business of Fashion gained valuable global audience intelligence on their target market
How The Bar Standards Board gathered insights on the consumer journey to regulate legal services
How WWF-Singapore created campaign messaging to resonate, backed by real audience insights
How Windflower Florist used to YouGov Surveys to better understand purchase intent of their audience
How Justitia decoded global attitudes towards free speech with YouGov Surveys
How Lufthansa tracked brand perception to inform their strategy
How OYO uses YouGov BrandIndex to identify growth opportunities and measure the impact of marketing
How The Law Society used qualitative research team to better understand the buyer journey of their consumers
How the University of Manchester examined long-term voting trends with YouGov Custom Research
How End Violence Against Women understood attitudes to sexual consent with YouGov
How Continental AG tracked the impact of Tour de France sponsorship using powerful brand tracking
How Deutsche Telekom manage brand developments and inform strategy with daily brand tracking
How healthcare retailer Audika Group developed a bespoke international brand health tracker with YouGov
How a global media company used global viewership data to accurately report on media performance
How a top sports league drove viewership numbers with YouGov
How Transport for Wales improved their new ad messaging within 24 hours with YouGov Surveys
The Norwegian Consumer Council explored national attitudes to digitization with YouGov Surveys
How Citizens Advice mapped interest in home retrofit with YouGov
How 21st-Century Sanitation Coalition used survey data to elevate thought leadership
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Can be quoted in the media as a YouGov survey
Custom Research
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Bespoke results dependent on project
Nationally representative samples and targeted audiences
Sub-group analysis
Data available in YouGov Crunch
Data available in any bespoke output
Global capabilities
Full end-to-end support with research experts
Can be quoted in the media as a YouGov survey
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