Face value: Unmasking Australian skincare shoppers in 2025

Face value: Unmasking Australian skincare shoppers in 2025

YouGov - February 4th, 2025

Skincare in 2025: what's really driving skincare brand choices and how is social media reshaping the market?Download the report

From Vitamin C, to hyaluronic acid, to clean beauty: what are the latest trends in skincare? With 57% of skincare consumers discovering new products through Instagram it's clear that the market is evolving fast.

YouGov's new skincare report explores the skincare priorities of Australians in 2025, with a spotlight on those aged 18-29, how they discover new brands, and the brands coming out top.

Download the full report to understand:

Which new products are on the up and which ones are falling out of favour?
What is influencing Australians' choice of where to buy their skincare?
How do Australians discover new skincare products?
Which are the top skincare brands, including with men, women and across generations?
Social media advertising for different generations

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