Face value: Unmasking Australian skincare shoppers in 2025
YouGov - February 4th, 2025
Skincare in 2025: what's really driving skincare brand choices and how is social media reshaping the market?Download the report
From Vitamin C, to hyaluronic acid, to clean beauty: what are the latest trends in skincare? With 57% of skincare consumers discovering new products through Instagram it's clear that the market is evolving fast.
YouGov's new skincare report explores the skincare priorities of Australians in 2025, with a spotlight on those aged 18-29, how they discover new brands, and the brands coming out top.
Download the full report to understand:
- Which new products are on the up and which ones are falling out of favour?
- What is influencing Australians' choice of where to buy their skincare?
- How do Australians discover new skincare products?
- Which are the top skincare brands, including with men, women and across generations?
- Social media advertising for different generations