February Advertisers of the month in Finland: Trivago, Kia and Vaasan

According to data from YouGov BrandIndex, which tracks perceptions toward brands on a daily basis, Trivago registered the biggest increase in Advertising Awareness for January 2025 of all brands YouGov tracks in Finalnd. The online hotel search platform for independent hotel price comparison saw an uplift of 15.6 percentage points in the observation period, rising from 12.4% to 28.0%.

Kia follows with a 12.2 percentage point increase, moving from 9.7% to 21.8%. Vaasan rounds out the top three with a gain of 11.4 percentage points, rising from 9.4% to 20.8%.

Methodology: BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” and delivered as a percentage. The data is based on the interviews of Finish adults aged 18+ January 1st and January 31st, 2025. Learn more about BrandIndex.