BrandIndex Lite

Track your brand for FREE using BrandIndex's Buzz metric

Get a free snapshot of brand performance against competitors in your sector, powered by our panel of 27 million+ consumers.

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Quick, simple, and completely free

YouGov BrandIndex Lite gives you a clear snapshot of brand performance in BrandIndex’s Buzz category – completely free.

Discover how audiences really feel about your brand, and benchmark against top competitors in your industry.
Filter by market, industry and audience demographics for an accurate overview of your brand performance in your sector.


Quality brand data, available to everyone

Completely free data

Explore a sample of YouGov's data for free - no strings, no hidden charges. Just quality brand data at your fingertips

Simple to use

Access our Lite products right within your browser in a handy dashboard - no installation required

Powered by YouGov's panel

A sample of quality brand data, panel-powered by YouGov's 27 million+ registered members around the world

Success stories

Why YouGov?

Take tips from sector leaders who use YouGov brand tracking

“YouGov BrandIndex let us quickly, accurately and objectively show the positive brand impact that our FIFA World Cup advertising partners obtained.”

- Dan Urban, Vice President of Ad Sales Research, FOX Sports


How brand tracking can help you

How-to content to help get the most out of your brand research. Make the most of your market research with how-to guides from YouGov's research experts.

The latest trends, analysis and insights

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