BrandIndex Lite
Get a free snapshot of brand performance against competitors in your sector, powered by our panel of 27 million+ consumers.
Quick, simple, and completely free
YouGov BrandIndex Lite gives you a clear snapshot of brand performance in BrandIndex’s Buzz category – completely free.
Discover how audiences really feel about your brand, and benchmark against top competitors in your industry.
Filter by market, industry and audience demographics for an accurate overview of your brand performance in your sector.
Quality brand data, available to everyone
Completely free data
Explore a sample of YouGov's data for free - no strings, no hidden charges. Just quality brand data at your fingertips
Simple to use
Access our Lite products right within your browser in a handy dashboard - no installation required
Powered by YouGov's panel
A sample of quality brand data, panel-powered by YouGov's 27 million+ registered members around the world
Why YouGov?
Take tips from sector leaders who use YouGov brand tracking
“YouGov BrandIndex let us quickly, accurately and objectively show the positive brand impact that our FIFA World Cup advertising partners obtained.”
- Dan Urban, Vice President of Ad Sales Research, FOX Sports
How brand tracking can help you
How-to content to help get the most out of your brand research. Make the most of your market research with how-to guides from YouGov's research experts.
Content & resources
How Applebee's captures NFL fan loyalty – A deep dive into brand metrics
New vs. used: Which automakers are prized by different groups of car buyers in the US?
ShopBack ends BNPL service: How has consumer consideration of the platform been impacted?
What Aussies want in a romantic partner: How Zoosk users value looks and Hinge users seek values
