Methodology matters
Evidence-based best practices for survey research
Methodology matters is a series of research experiments focused on survey experience and survey measurement.
The series aims to contribute to the academic and professional understanding of the online survey experience and promote best practices among researchers. Academic researchers are invited to submit their own research design and hypotheses.
Best practices in survey methodology
Explore the latest articles from our contributors across the academic research community.
Run your own research on the YouGov panel
Self-serve
Panel-powered survey builder
24/7 survey builder
General population and granular audiences
2 million+ profiling variables
Rapid results from 1 hour
Prices start from £0.50p/$1.00 per survey complete
Available in: GB, US
Cannot be quoted in the media as a YouGov survey
Serviced
Fast-turnaround Omnibus and targeted Field & Tab
Results from next day
Nationally representative samples and targeted audiences
Sub-group analysis
Data available in YouGov Crunch
View results live as they come in
Global capabilities
Researcher moderation and support
Can be quoted in the media as a YouGov survey
Custom Research
Unique and tailored solutions
Bespoke results dependent on project
Nationally representative samples and targeted audiences
Sub-group analysis
Data available in YouGov Crunch
Data available in any bespoke output
Global capabilities
Full end-to-end support with research experts
Can be quoted in the media as a YouGov survey
Sample framing, questionnaires, analysis and more
How YouGov supports scientific & academic researchers
Full-service survey research:
Our highly trained survey methodologists conduct research intended for peer-reviewed publications, with a proven track record of success with like AJPS, Political Behavior, Journal of Politics, Nature, and many more.
End-to-end research support:
Our services include research and questionnaire design, pretesting services, sample design, survey fielding, and reporting. Throughout the data collection process, we offer our clients intellectual collaboration to solve problems and tackle difficult research questions.
Best-in-class targeting and reach:
Conduct survey research on multi-wave panels, cross-national studies, and surveys with complex experimentation or embedded media.