Methodology matters
Evidence-based best practices for survey research
Methodology matters is a series of research experiments focused on survey experience and survey measurement.
The series aims to contribute to the academic and professional understanding of the online survey experience and promote best practices among researchers. Academic researchers are invited to submit their own research design and hypotheses.
Best practices in survey methodology
Explore the latest articles from our contributors across the academic research community.
Comparing slider scales to textboxes for survey responses
The impact of grid format questions on survey responses
How does question order impact survey responses?
The impact of question format on knowledge about politics and government
Exploring alternatives to Likert scale survey questions
How YouGov supports scientific & academic researchers
Full-service survey research:
Our highly trained survey methodologists conduct research intended for peer-reviewed publications, with a proven track record of success with like AJPS, Political Behavior, Journal of Politics, Nature, and many more.
End-to-end research support:
Our services include research and questionnaire design, pretesting services, sample design, survey fielding, and reporting. Throughout the data collection process, we offer our clients intellectual collaboration to solve problems and tackle difficult research questions.
Best-in-class targeting and reach:
Conduct survey research on multi-wave panels, cross-national studies, and surveys with complex experimentation or embedded media.