Norway´s Advertisers of the Month in March - Ice, Morgenlevering and Samsung

Ice saw the largest growth this month in terms of Ad Awareness in Norway, followed by Morgenlevering at number two and Samsung in third place. According to YouGov BrandIndex data, which tracks brand perception on a daily basis, these three brands saw the highest increase in Ad Awareness during February 2025.

The Ad Awareness question asks consumers if they have seen an advertisement for a brand in the previous two weeks, and the difference in scores (highest vs lowest) for the month determines our Advertisers of the Month. 

The third largest Norwegian mobile service provider Ice saw its Ad Awareness score rise by 8.4 percentage points, from 17.2% on February 7th to 25.6% on February 28th.

On second place is Morgenlevering which had an increase of 8.0 percentage points, from 5.2% on February 1st to 13.2% on February 25th. Ranking third on our list is Samsung which had an increase of 7.4 percentage points in Ad Awareness from 16.2% on February 1st to 23.6% on February 18th, 2025.

Methodology: BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” and delivered as a percentage. The data is based on the interviews of Norwegian adults aged 18+ between February 1st and February 28th, 2025. Learn more about BrandIndex.