Content & resources
We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.
Where are global podcast–listeners in 2025?
Primark’s CEO resigns under a cloud – but has it affected opinion of the high street brand?
Have Trump tariffs affected willingness to invest in the stock market?
What differentiates Britain’s electric vehicle owners from other car owners?
Consumer confidence sees a slight dip as household finance measures deteriorate
Do British Formula One fans follow teams, drivers, or both? Plus – opinion of Lewis Hamilton’s Ferrari move
India's Biggest Brand Movers: March 2025
UAE's Biggest Brand Movers: March 2025
KSA's Biggest Brand Movers: March 2025
Minecraft’s brand levels up ahead of movie launch
Spotlight Webinar: Penetration Growth - Insights for Strategic Advantage
Cost of living tops Singaporeans’ concerns, especially among past WP and PSP voters
Brands with the biggest Word-of-Mouth surge in APAC: March 2025
F1’s next frontier: Taking pole in the betting space
Gen Z says the ’90s were peak style—and these are the brands that prove it
EV owners more satisfied with their cars than owners of traditional fuel vehicles
UK Biggest Brand Movers - April 2025
Who’s eating what? The demographic divide behind Britain’s favourite cuisines
Easter 2025 travel plans: Who’s travelling, where they're going, and what they’ll spend
How clean are Brits? New YouGov survey reveals hygiene habits
Divided outlook: How Americans see the economy—and their wallets—in 2025
How Britons plan to celebrate Easter 2025
US Advertisers of the Month for March, 2025: Ace Hardware, iPhone, and Tesla
March Advertisers of the Month in UK: Cadbury Creme Egg, Disney+ and Shark
70% of US special occasion shoppers say price drives special occasion purchases
What influences UK shoppers to buy seasonal ranges
The most-streamed TV in the UK, February 2025: The Big Bang Theory, Friends, and The Office
The most-streamed TV in the US, February 2025: The Night Agent, Younger, and Severance:
Sweden’s April Advertiser of the Month – ICA, Willys and City Gross
Finish Advertisers of the month in April: Kotimaista, Felix and Aku Ankka
April Advertisers of the month in Denmark: Samsung, Coolshop and Änglamark
Norway´s Advertisers of the Month in April - Telenor, Boots Apotek and Stranda
