Content & resources

The latest trends, analysis and insights

We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.

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about 15 hours ago

Where are global podcast–listeners in 2025?

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4 days ago

Primark’s CEO resigns under a cloud – but has it affected opinion of the high street brand?

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4 days ago

Have Trump tariffs affected willingness to invest in the stock market?

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4 days ago

What differentiates Britain’s electric vehicle owners from other car owners?

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5 days ago

Consumer confidence sees a slight dip as household finance measures deteriorate

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5 days ago

Do British Formula One fans follow teams, drivers, or both? Plus – opinion of Lewis Hamilton’s Ferrari move

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6 days ago

India's Biggest Brand Movers: March 2025

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6 days ago

UAE's Biggest Brand Movers: March 2025

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6 days ago

KSA's Biggest Brand Movers: March 2025

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6 days ago

Minecraft’s brand levels up ahead of movie launch

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6 days ago

Spotlight Webinar: Penetration Growth - Insights for Strategic Advantage

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7 days ago

Cost of living tops Singaporeans’ concerns, especially among past WP and PSP voters

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7 days ago

Brands with the biggest Word-of-Mouth surge in APAC: March 2025

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7 days ago

F1’s next frontier: Taking pole in the betting space

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8 days ago

Gen Z says the ’90s were peak style—and these are the brands that prove it

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8 days ago

EV owners more satisfied with their cars than owners of traditional fuel vehicles

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8 days ago

UK Biggest Brand Movers - April 2025

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8 days ago

Who’s eating what? The demographic divide behind Britain’s favourite cuisines

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8 days ago

Easter 2025 travel plans: Who’s travelling, where they're going, and what they’ll spend

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8 days ago

How clean are Brits? New YouGov survey reveals hygiene habits

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11 days ago

Divided outlook: How Americans see the economy—and their wallets—in 2025

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11 days ago

How Britons plan to celebrate Easter 2025

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11 days ago

US Advertisers of the Month for March, 2025: Ace Hardware, iPhone, and Tesla

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11 days ago

March Advertisers of the Month in UK: Cadbury Creme Egg, Disney+ and Shark

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11 days ago

70% of US special occasion shoppers say price drives special occasion purchases

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11 days ago

What influences UK shoppers to buy seasonal ranges

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12 days ago

The most-streamed TV in the UK, February 2025: The Big Bang Theory, Friends, and The Office

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12 days ago

The most-streamed TV in the US, February 2025: The Night Agent, Younger, and Severance:

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12 days ago

Sweden’s April Advertiser of the Month – ICA, Willys and City Gross

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12 days ago

Finish Advertisers of the month in April: Kotimaista, Felix and Aku Ankka

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12 days ago

April Advertisers of the month in Denmark: Samsung, Coolshop and Änglamark

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12 days ago

Norway´s Advertisers of the Month in April - Telenor, Boots Apotek and Stranda

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