Content & resources

The latest trends, analysis and insights

We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.

ARTICLE
3 days ago

Is Chipotle feeling the heat amid portion size concerns? Buzz and Value scores are certainly dipping

ARTICLE
3 days ago

UK’s biggest brand movers (July 2024): Finance companies shine

ARTICLE
4 days ago

32% of US adults engage in daily self-care practices

ARTICLE
4 days ago

Cathay Pacific loyalty program turns 25: Are its recent member deals making an impact?

ARTICLE
4 days ago

2024 half-year update: Airbnb, Hilton, and VRBO earn highest rates of ad penetration in the US

ARTICLE
4 days ago

Tosh Rock raps McDonald’s fried chicken: Should fast food chains tap music artistes to woo diners?

ARTICLE
5 days ago

Bridgerton, The Big Bang Theory, and New Amsterdam: The most-streamed TV in the UK, June 2024

ARTICLE
5 days ago

Bridgerton, Your Honor, and The Boys: The most-streamed TV in America, June 2024

ARTICLE
5 days ago

Survey reveals global anxieties towards climate change and potential disaster

ARTICLE
5 days ago

KSA's Biggest Brand Movers: June 2024

ARTICLE
5 days ago

India's Biggest Brand Movers: June 2024

ARTICLE
5 days ago

UAE's Biggest Brand Movers: June 2024

ARTICLE
5 days ago

Sports streaming is on the rise, but challenges remain – what are they?

ARTICLE
6 days ago

Stress reduction and mental well-being are key motivators for Britons practicing self-care

ARTICLE
6 days ago

What Britons want out of loyalty programmes in 2024

Subscribe to your sector newsletter