Content & resources
We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.
Toby Carvery cut down an ancient oak tree – did the public roast them for it?
Tariffs putting Britons off investing in equities
Most Britons expect tariffs to push prices up
Pacing the Passion for Grand Slam Track
KSA's Biggest Brand Movers: April 2025
UAE's Biggest Brand Movers: April 2025
India's Biggest Brand Movers: April 2025
Salah’s selfie seals the moment: Google Pixel front and centre in Liverpool’s title triumph
As Monzo reportedly mulls a UK float, how is the fintech bank perceived by the UK public?
YouGov consumer confidence index shows largest monthly drop since start of the pandemic
Liverpool won their 20th league title – but they were already the Premier League’s strongest brand
What do Britons make of emerging sports properties?
NFL Draft makes a Buzz – how does it compare to non-sporting events?
Bigger wheels on the horizon in Britain?
APAC Biggest Brand Movers - April 2025
Hong Kong Advertisers of the Month for April – Uniqlo, Watsons, and MTR
UAE Advertisers of the Month for April – Noon Food, KFC, and Hardee’s
April Advertisers of the month in UK: Minecraft, Oral-B and B&Q
How Americans use and replace their vacuum cleaners
Which US ice cream brands scream the loudest this summer?
What types of cars do young Americans drive?
Women’s health day 2025: 5 key insights into American women’s health beliefs and behaviors
The Body Shop: A shift in consumer perception post-administration?
Where Britons splurge—and where they save—on luxury goods
Where are Britons going for summer holidays in 2025?
US Advertisers of the Month for April 2025: Lowe's, PowerBall and Mega Millions
How US car owners handle maintenance: A look by brand and age
WEBINAR: Category management webinar – How do we grow a category in a market that isn’t growing?
Webinar: Channels performance & Shopper profiles - YouGov solutions
Tracking Nintendo Switch’s brand momentum in the UK ahead of Switch 2
Are US TikTok users turning to TikTok Shop?
