Content & resources

The latest trends, analysis and insights

We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.

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about 8 hours ago

iPhone 16 ban strengthens Samsung’s market position among Indonesians

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about 23 hours ago

How NFL Stadium Sponsorships Give Banks a Winning Edge Among Fans

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1 day ago

UAE's Biggest Brand Movers: October 2024

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1 day ago

KSA's Biggest Brand Movers: October 2024

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1 day ago

On trend: The top fashion brands in the Kingdom of Saudi Arabia 2024

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3 days ago

On trend: The top fashion brands in Singapore 2024

ARTICLE
6 days ago

YouGov’s redefined brand focuses on /Research Reality

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6 days ago

CPS GfK rebrands as YouGov

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6 days ago

Christmas shopping 2024 – How UK parents are preparing for the holidays

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6 days ago

What’s driving the increased Consideration for Skoda in the UK?

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6 days ago

Brands with the biggest Word-of-Mouth surge in India: October 2024

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6 days ago

UAE & KSA brands with the biggest Word-of-Mouth surge: October 2024

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7 days ago

How UK consumers are shopping for electronics this holiday season

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7 days ago

Support for under-16 social media ban soars to 77% among Australians

ARTICLE
11 days ago

Which Britons intend to switch their fully comprehensive car insurance – and how can insurers reach them?

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11 days ago

India's Biggest Brand Movers: October 2024

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12 days ago

UK 2024 Christmas campaign tracker

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14 days ago

UAE residents gear up for Dubai Shopping Festival with a strong appetite for spending

ARTICLE
15 days ago

Sweden’s Advertiser of the Month in November – Marabou, TV4 Play and McDonald´s

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15 days ago

Norwegian Advertisers of the month in November: FINN.no, Norwegian and Toro

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15 days ago

Finland’s November Advertiser of the Month – Volvo, Hesburger and Verkkokauppa.com

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15 days ago

November Advertisers of the month in Denmark: Apple, Clever and OK

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15 days ago

UK Biggest Brand Movers - November 2024

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18 days ago

London leads Britain in Christmas home decoration

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18 days ago

Key insights into Britons’ attitudes towards beauty and personal care

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18 days ago

Which pizza brands do Americans consider during late-night cravings?

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18 days ago

US: Michelin – brand health check as a new CEO takes over

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