Content & resources
We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.
iPhone 16 ban strengthens Samsung’s market position among Indonesians
How NFL Stadium Sponsorships Give Banks a Winning Edge Among Fans
UAE's Biggest Brand Movers: October 2024
KSA's Biggest Brand Movers: October 2024
On trend: The top fashion brands in the Kingdom of Saudi Arabia 2024
On trend: The top fashion brands in Singapore 2024
YouGov’s redefined brand focuses on /Research Reality
CPS GfK rebrands as YouGov
Christmas shopping 2024 – How UK parents are preparing for the holidays
What’s driving the increased Consideration for Skoda in the UK?
Brands with the biggest Word-of-Mouth surge in India: October 2024
UAE & KSA brands with the biggest Word-of-Mouth surge: October 2024
How UK consumers are shopping for electronics this holiday season
Support for under-16 social media ban soars to 77% among Australians
Which Britons intend to switch their fully comprehensive car insurance – and how can insurers reach them?
India's Biggest Brand Movers: October 2024
UK 2024 Christmas campaign tracker
UAE residents gear up for Dubai Shopping Festival with a strong appetite for spending
Sweden’s Advertiser of the Month in November – Marabou, TV4 Play and McDonald´s
Norwegian Advertisers of the month in November: FINN.no, Norwegian and Toro
Finland’s November Advertiser of the Month – Volvo, Hesburger and Verkkokauppa.com
November Advertisers of the month in Denmark: Apple, Clever and OK
UK Biggest Brand Movers - November 2024
London leads Britain in Christmas home decoration
Key insights into Britons’ attitudes towards beauty and personal care
Which pizza brands do Americans consider during late-night cravings?
US: Michelin – brand health check as a new CEO takes over
