Content & resources

The latest trends, analysis and insights

We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.

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about 3 hours ago

Across seventeen markets, most people celebrate Father’s Day for its meaning, not the marketing

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about 21 hours ago

Canada’s Advertisers of the Month for May, 2025: Tim Hortons, Heineken, and Bell

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2 days ago

US Biggest Brand Movers - June 2025

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2 days ago

Consumer Duty: 60% of GB adults show at least one characteristic that makes them potentially vulnerable customers

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2 days ago

Is Trump’s trade war hurting American brands abroad?

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2 days ago

Navigating 2025: Consumer shifts and market signals in Romanian FMCG

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3 days ago

Free-to-play games: A smart bet for online gambling providers?

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7 days ago

AI's rise sparks more caution than optimism across 17 markets

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8 days ago

Cricket Returns, Viewers Don’t: The Impact of IPL’s Interrupted Momentum

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8 days ago

Jewellery finds a new audience in British men. Here's what they are buying & why

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9 days ago

How Coca-Cola Europacific Partners grows its shopper base

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15 days ago

What tech devices do Brits take on summer holiday – and why?

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15 days ago

UAE & KSA brands with the biggest Word of Mouth surge: April 2025

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15 days ago

Brands with the biggest Word of Mouth surge in India: April 2025

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16 days ago

Singapore, Indonesia and India among the most concerned about falling victim to financial phishing scams

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17 days ago

What do Brits really think about Father’s Day?

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17 days ago

Are Americans polite to ChatGPT? [Reality checks]

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17 days ago

What are America's favorite bedtime stories? [Reality checks]

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17 days ago

What's America's most overrated condiment? [Reality checks]

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18 days ago

Reaching real buyers: How to optimize marketing campaigns with actual purchase behavior

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20 days ago

Using reports of neighborhood vote to measure election outcomes

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20 days ago

Reliability of retrospective vote choice questions

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21 days ago

The ‘beautiful game’ in India

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22 days ago

Toby Carvery cut down an ancient oak tree – did the public roast them for it?

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23 days ago

Tariffs putting Britons off investing in equities

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23 days ago

Most Britons expect tariffs to push prices up

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23 days ago

Pacing the Passion for Grand Slam Track

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23 days ago

KSA's Biggest Brand Movers: April 2025

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23 days ago

UAE's Biggest Brand Movers: April 2025

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