Content & resources

The latest trends, analysis and insights

We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.

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about 5 hours ago

Sustainability premium: 53% of consumers willing to pay 10% extra for sustainable food and drink

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about 5 hours ago

How many Britons is physiotherapy helping?

ARTICLE
about 6 hours ago

Guinness, Secret and The General: US Advertisers of the Month for March 2024

ARTICLE
about 6 hours ago

Half of global respondents have positive views towards workers in the travel industry

ARTICLE
about 9 hours ago

Eco-friendly gaming: Sustainable gaming gets a boost with consumers open to paying more

ARTICLE
about 10 hours ago

Is video gaming a real sport? 17% of respondents in our multi-market poll say yes, 75% do not agree

ARTICLE
about 10 hours ago

Cheque mate? Over a third have never used a cheque

ARTICLE
about 10 hours ago

On average, three in ten UK consumers fall into their overdraft each month

ARTICLE
about 10 hours ago

The most (and least) popular professions across 17 international markets

ARTICLE
about 10 hours ago

As John Lewis appoints a new chair, how have the brand’s public perceptions changed since 2020??

ARTICLE
about 10 hours ago

2024 Resolution Results: Most Consumers Staying on Track

ARTICLE
about 10 hours ago

Nearly half of consumers view auto industry workers positively

ARTICLE
about 10 hours ago

YouGov Global Profiles: What leisure and entertainment activities are people doing on their phones?

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about 10 hours ago

YouGov Global Profiles: The mundane tasks people are doing with their phones

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about 10 hours ago

How do people view those working in retail? Mostly positive, but over a third have no opinion

ARTICLE
about 11 hours ago

Exploring attitudes to on-demand pay among American workers

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about 11 hours ago

Rock is US' most popular music genre, but listeners attend gigs less frequently than other fans

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