Content & resources
We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.
Football Buzz Movers – August 2024: Liverpool, Atlético make big moves
Examining the cricket betting landscape in the UK
Is interest in esports waning amid industry transformation?
Women are more likely to be primary decision makers for grocery shopping, men for finance
Concerns rise over ticket scalping and dynamic pricing for live events in the UK
US adults most likely to favor Bank of America or Chase when opening new bank accounts
67% of Americans choose hybrid cars for low running costs
How Havas Village built a connected insights and audience platform with YouGov
AI integration into products has a no major impact on two in five consumers’ purchasing decisions
Where are viewers most likely to notice promotional campaigns for new movies?
To trust or not to trust - Consumers trust German products the most, Chinese ones the least
Vacation spending - food, accommodations take priority over shopping, transport
Gaming Buzz – August 2024: Minecraft rises to the top
Gamers see a role for AI in gaming, but not at the expense of humans
UAE's Biggest Brand Movers: August 2024
KSA's Biggest Brand Movers: August 2024
India's Biggest Brand Movers: August 2024
Has public perception of generative AI shifted?
Online vs. offline: How do US consumers purchase medicines
Britons prefer offline medicine purchase, but online buyers are open to quick delivery
Fewer than a quarter of consumers are interested in ‘limited edition’ beverages, survey finds
Decoding the metaverse - A multi-market exploration of knowledge and excitement
From groceries to clothes - Items consumers would consider quick delivery services for
Why we pirate - The extent and motivations of illegal content consumption
US Biggest Brand Movers - September 2024
What do UK consumers think about retail take-back schemes? YouGov survey reveals
Buying insurance - Which channel do consumers prefer?
Top reasons UK consumers are buying hybrid cars in 2024
Buying travel services - Do consumers prefer physical or online retailers?
Online vs offline - How consumers across markets buy books
Are Americans more likely to book travel early on or last-minute? US travel booking trends explained
August UK Advertisers of the month: Samsung, Nike and Yorkshire Tea
