Content & resources
We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.
AI brings qualitative in from the cold
Amid “rogue operator” row, P&O Ferries still hasn’t recovered from the redundancy scandal
As Boohoo’s CEO leaves and the brand mulls a breakup, why is the fast fashion chain underperforming?
How has public perception of X (formerly Twitter) changed since Elon Musk bought the platform?
As Thames Water’s creditors try to rally investors, where does the brand stand with the British public?
WNBA 2024 brings a host of new fans to the event
25 years after the Referendum: Support for a Republic declines
Budget 2024 – Majority of businesses expect negative impact from national insurance increase
Beyond the purchase: Understanding the Indonesian consumer’s shopping personality
British business leaders view on the proposed Employment Rights Bill – good or bad for businesses?
Out of Home Formula Monitor 2024
[Event] Election 2024: YouGov's final projection
Brands with the biggest Word-of-Mouth surge in India: September 2024
UAE & KSA brands with the biggest Word-of-Mouth surge: September 2024
‘Who Cares? Who Does?’ Health Webinar
YouGov partners with RetailZoom to launch a new groundbreaking service for the Hungarian FMCG community
YouGov’s New Shopper Analytics Platform, SimIT Web, Unveiled to Revolutionize Category Management
New analysis opportunity for Norwegian grocery retailers as YouGov teams up with Heco et al
YouGov joins forces with Heco et al and more than doubles their FMCG consumer panel
Who Cares? Who Does? Sustainability Report - 6th Edition
Who Cares? Who Does? Health Report - 1st Edition
Profiling Britons with life insurance
AI and video conferencing – Can tech improve virtual meetings?
Behavior Change Fall 2024 webinar – Catch them where you can: shifting household habits
MLB World Series 2024 is making a bigger Buzz and generating more conversations
‘Who Cares? Who Does?’ Sustainability webinar
Relive our Insights Forum Netherlands 2024!
Relive our Insights Forum Belgium 2024!
2025 and Beyond: Leisure Travel Opportunities and Risks in the AI Age