Content & resources
We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.
Train in vain: What’s keeping people from using the railways?
Nintendo offers first look at the Switch 2 - but do British gamers plan to buy it?
UK: Which brands won the most eyeballs over Christmas 2024?
Brands with the biggest Word-of-Mouth surge in India: December 2024
UAE & KSA brands with the biggest Word-of-Mouth surge: December 2024
Tesla, Toyota, and Honda lead EV Satisfaction rankings
UK financial services – trends and insights roundup 2024
Consumer perception of UnitedHealthcare amid tragedy
How often do Americans brush? A look at oral care habits
Exploring Telegram’s growing user base and advertising potential
Are Americans spending too much time on social media?
One-third of Americans report drinking less alcohol in the past year
Travel sector overview 2024: Tech integration and diverse destinations
Retail sector review, 2024: Consumer and industry trends
Tesla v BYD: How do the two EV brands stack up in the UK?
Has Allstate scored with its college football sponsorships?
From awareness to sales: The top-performing UK travel brands
UK travel Ad Awareness: Top brands driving consumer attention
How BLKJ Havas boosted campaign effectiveness with YouGov
QSRs in the UK are offering less value, but they’ve become more tempting
CES 2025: What tech are Brits excited about the most?
Samsung’s focus on gamers: Is it paying off?
Unpacking Stellantis brands in the UK
The changing landscape of alcohol and non-alcoholic drink preferences in the UK
India's Biggest Brand Movers: December 2024
The Big Bang Theory, Black Doves, and Friends: The most-streamed TV in the UK, December 2024
Squid Game, Virgin River, and The Madness: The most-streamed TV in the US, December 2024
American fast food: who’s eating what and where’s the best service?
Who's ready to cruise and which cruise lines they're considering
Another Netflix touchdown
Did Britons watch sporting events at home, in person, or at the pub in 2024?
How will Trump 2.0 affect international travel intentions to the US?
Financial outlook 2025: how Democrats and Republicans view their economic future post-election
