Content & resources

The latest trends, analysis and insights

We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.

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3 days ago

Half of Australians think that the Government should support low-cost airlines

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3 days ago

UK’s biggest brand movers (June 2024): Zara, Johnnie Walker score big

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4 days ago

International Yoga Day: What do Britons think when they hear 'yoga'?

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4 days ago

Eat, exercise, cry: How do Americans beat the blues and let off steam?

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5 days ago

UK: Premier Inn records the highest Ad Awareness score amongst all hotel brands in 2024

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5 days ago

US: Why do consumers turn their backs on gym memberships?

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6 days ago

Euro 2024 boosts EA Sports FC Consideration rates in key markets

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6 days ago

International Yoga Day: What do Americans think when they hear 'yoga'?

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6 days ago

Starbucks Energy+Coffee, Google Pixel, and Jimmy Dean: US Advertisers of the Month for May 2024

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6 days ago

As SHEIN mulls a UK float and Temu lands in hot water, what do Britons think of the retail giants?

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6 days ago

Lynx, Oral-B and Santander: UK’s Advertisers of the Month for May 2024

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6 days ago

Customer reward programs: what benefits are most attractive to consumers in Singapore?

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