Content & resources
We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.
Another Netflix touchdown
Did Britons watch sporting events at home, in person, or at the pub in 2024?
How will Trump 2.0 affect international travel intentions to the US?
Financial outlook 2025: how Democrats and Republicans view their economic future post-election
Physical health tops 2025 New Year’s resolutions for Britons
The best skincare brands of 2024 in the UK
Sponsored content – Will Britons fall for it in 2025?
Shopping trends – How men and women shop for clothes in Britain
Al Rabie, KFC, and Amazon record strong Ad Awareness gains in MENA
Red Ribbon, KFC, and Shopee record strong Ad Awareness gains in the Philippines
UAE's Biggest Brand Movers: December 2024
KSA's Biggest Brand Movers: December 2024
Growing interest in online poker: A comprehensive analysis
UK food and beverage trends and insights: 2024
Health and wellness roundup: Trends and insights for the UK in 2024
A happy new year for consumer confidence as every measure sees improvement
Sweden’s January Advertiser of the Month – Elgiganten, Scan und Coca-Cola
Danish Advertisers of the month in January: Meny, Bilka and LEGO
January Advertisers of the month in Norway: Kiwi, Jula and Freia
Finland’s Advertiser of the Month in January – Fiskars, Pepsi and Finnair
UK Biggest Brand Movers - January 2025
UK automotive trends and insights: 2024
UK tech and telco – trends and insights roundup for 2024
DICK’S Sporting Goods: five years of rising consumer metrics
What do Britons think of Bob Dylan's singing voice - and do they prefer it when he "goes electric"?
December UK Advertisers of the month: Jaguar, Baileys and Coca-Cola
US Advertisers of the Month for December, 2024: Salvation Army, Temu, and St. Jude Children’s Research Hospital
Exploring America’s Appetite for Food Delivery Apps
Canadian Advertisers of the Month for December: McDonald’s, Ferrero, and Baileys
Kitchen appliances in 2025: What Americans plan to buy
Singaporeans prioritise health, wealth and family time in 2025
2025 New Year Resolutions: Health, wealth, and family time top global priorities
