Content & resources

The latest trends, analysis and insights

We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.

ARTICLE
2 days ago

AI brings qualitative in from the cold

ARTICLE
2 days ago

Amid “rogue operator” row, P&O Ferries still hasn’t recovered from the redundancy scandal

ARTICLE
2 days ago

As Boohoo’s CEO leaves and the brand mulls a breakup, why is the fast fashion chain underperforming?

ARTICLE
2 days ago

How has public perception of X (formerly Twitter) changed since Elon Musk bought the platform?

ARTICLE
2 days ago

As Thames Water’s creditors try to rally investors, where does the brand stand with the British public?

ARTICLE
3 days ago

WNBA 2024 brings a host of new fans to the event

ARTICLE
4 days ago

25 years after the Referendum: Support for a Republic declines

ARTICLE
4 days ago

Budget 2024 – Majority of businesses expect negative impact from national insurance increase

ARTICLE
4 days ago

Beyond the purchase: Understanding the Indonesian consumer’s shopping personality

ARTICLE
5 days ago

British business leaders view on the proposed Employment Rights Bill – good or bad for businesses?

ARTICLE
5 days ago

Out of Home Formula Monitor 2024

ARTICLE
6 days ago

[Event] Election 2024: YouGov's final projection

ARTICLE
7 days ago

Brands with the biggest Word-of-Mouth surge in India: September 2024

ARTICLE
7 days ago

UAE & KSA brands with the biggest Word-of-Mouth surge: September 2024

ARTICLE
10 days ago

‘Who Cares? Who Does?’ Health Webinar

ARTICLE
10 days ago

YouGov partners with RetailZoom to launch a new groundbreaking service for the Hungarian FMCG community

ARTICLE
10 days ago

YouGov’s New Shopper Analytics Platform, SimIT Web, Unveiled to Revolutionize Category Management

ARTICLE
10 days ago

New analysis opportunity for Norwegian grocery retailers as YouGov teams up with Heco et al

ARTICLE
10 days ago

YouGov joins forces with Heco et al and more than doubles their FMCG consumer panel

ARTICLE
10 days ago

Who Cares? Who Does? Sustainability Report - 6th Edition

ARTICLE
10 days ago

Who Cares? Who Does? Health Report - 1st Edition

ARTICLE
11 days ago

Profiling Britons with life insurance

ARTICLE
11 days ago

AI and video conferencing – Can tech improve virtual meetings?

ARTICLE
11 days ago

Behavior Change Fall 2024 webinar – Catch them where you can: shifting household habits

ARTICLE
12 days ago

MLB World Series 2024 is making a bigger Buzz and generating more conversations

ARTICLE
13 days ago

‘Who Cares? Who Does?’ Sustainability webinar

ARTICLE
13 days ago

Relive our Insights Forum Netherlands 2024!

ARTICLE
13 days ago

Relive our Insights Forum Belgium 2024!

ARTICLE
13 days ago

2025 and Beyond: Leisure Travel Opportunities and Risks in the AI Age

Subscribe to your sector newsletter