Content & resources

The latest trends, analysis and insights

We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.

ARTICLE
about 21 hours ago

BJP’s political ads hit it off with the public, six in ten say it influenced them to cast a vote

ARTICLE
about 22 hours ago

Two-thirds of UAE and KSA consumers say they have boycotted a brand following a scandal

ARTICLE
1 day ago

How Premiership Rugby scored new partnerships with YouGov’s audience intelligence

ARTICLE
3 days ago

Fallout, The Resident and Baby Reindeer: The most-streamed TV in America, April 2024

ARTICLE
3 days ago

Baby Reindeer, Fallout, and The Big Bang Theory: The most-streamed TV in the UK, April 2024

ARTICLE
3 days ago

Walmart ups its game: Targeting high-income consumers with a new budget-friendly premium brand

ARTICLE
4 days ago

UK trials AI therapy: Young adults most open to talking to AI-powered chatbots about mental health

ARTICLE
6 days ago

Can an AI Chatbot be your therapist? A third of Americans are comfortable with the idea

ARTICLE
6 days ago

Is there a market for second-hand gaming consoles? There is, but a small one

ARTICLE
6 days ago

Nearly 30% of consumers in our multi-market poll would buy second-hand exercise equipment

ARTICLE
6 days ago

Nearly 60% of global consumer open to buying used cars

ARTICLE
6 days ago

Top eco-conscious habits around the globe in 2024

ARTICLE
6 days ago

As Tesla sales slump, how has the company progressed since Elon Musk bought Twitter?

ARTICLE
6 days ago

As Greggs opens its 2,500th shop, the bakery chain is on a roll

Subscribe to your sector newsletter