Content & resources
We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.
Who won the summer sporting weekend in the UK?
How American and non-American car owners differ
Are podcasts going visual?
How has 23andMe's turbulent year impacted public perception?
Consumer Duty two years on: Have banks gotten better or worse in the eyes of the public?
Dining out habits of US vegans and vegetarians
Shrinkflation concern rises in 2025, but fewer Britons are changing shopping habits
Do consumers want additive-free foods? Insights from Kraft and General Mills customers
Who’s driving Britain’s restaurant economy? A closer look at frequent diners
Who Bets on Tennis? Profiling the UK’s Tennis Betting Audience
Five key insights on how Britons approach self-care
Top booking factors for UK travellers, and the dealbreakers that end a stay
Meet the strength-focused women changing how brands connect
Do lyrics or melody matter more? [Reality checks ft. Gregory Kohs]
Collagen, ashwagandha, mushroom powders – What’s driving supplement use in the UK
The most-streamed TV in the UK, May 2025: The Big Bang Theory, Friends, and House
The most-streamed TV in the US, May 2025: You, The Four Seasons, and Sirens
Who's ready to cruise in Great Britain—and which lines top their list?
Mitsubishi eyes UK comeback: Who are the brand’s potential customers?
June 2025: Consumer confidence slightly dips as perceptions of business activity deteriorate
Golden years, golden opportunities: The rise of affluent senior travellers
UAE Advertisers of the Month for June: KFC, Mai Dubai, and Mountain Dew
Thailand’s Advertisers of the Month for June: Lazada, King Power, and Dairy Queen
US Advertisers of the Month for June: Nintendo Switch, Dunkin', and Starbucks
On the Growth Path. Case Study of the Top-Performing Brands in the Brand Footprint 2025 Ranking – Piątnica & Oshee
YouGov’s 2025 Recommend Rankings: Emirates is the most recommended global brand
June UK Advertisers of the month: WhatsApp, Head & Shoulders and Oral-B
Golf travelers: Who they are and how they move
How Londoners’ fashion preferences stand out from—and align with—the UK
Would Americans rather own a bitcoin or gold bar? [Reality checks ft. Sandy Kaul]
