Content & resources
We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.
The battle of the subs: Which chain reigns supreme?
What makes British Samsung Galaxy owners different from other smartphone owners?
Global food delivery trends: Weekly, monthly habits and preferred services
Who buys Ben & Jerry’s?
[Webinar] Five tech-driven ad channels reshaping consumer engagement
Southwest Airlines faces brand turbulence after baggage fee announcement
Are Americans ready to trust AI with their health insurance?
Retail store closures rise but in-person shopping still holds strong
How ready are UK businesses for new ESG rules?
What are the impediments to the EV shift among environmentalist Americans?
Brands with the biggest Word-of-Mouth surge in APAC: February 2025
Brands with the biggest Word of Mouth surge in India: February 2025
UAE & KSA brands with the biggest Word of Mouth surge: February 2025
MLS gains momentum as fan interest and league perception surge
APAC Biggest Brand Movers - February 2025
How the UK Plans to Celebrate Mother’s Day in 2025
abrdn re-rebrands to aberdeen - but what do people think of the change?
The impact of image order and respondent instructions on subjective image ratings
Best grocery stores in America: 2025 YouGov rankings revealed
Two in five football fans would subscribe to “Premflix”
After a shaky start to the year, consumer confidence bounced back in February 2025
Topshop teases a possible high street return – but do the public actually want it back?
Panda is the top performing grocery store in Saudi Arabia, leading on brand consideration and quality
UK supermarket rankings 2025: Which brands are winning over shoppers?
UK Biggest Brand Movers - March 2025
Consumer buying preferences for vehicles in Britain: Key insights from YouGov CategoryView
Which car brands do Americans want to drive and trust for longevity?
Can Poundland bounce back, or will shoppers look elsewhere?
