Content & resources

The latest trends, analysis and insights

We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.

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about 15 hours ago

Who won the summer sporting weekend in the UK?

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about 16 hours ago

How American and non-American car owners differ

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about 18 hours ago

Are podcasts going visual?

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about 18 hours ago

How has 23andMe's turbulent year impacted public perception?

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about 18 hours ago

Consumer Duty two years on: Have banks gotten better or worse in the eyes of the public?

ARTICLE
about 21 hours ago

Dining out habits of US vegans and vegetarians

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about 21 hours ago

Shrinkflation concern rises in 2025, but fewer Britons are changing shopping habits

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about 21 hours ago

Do consumers want additive-free foods? Insights from Kraft and General Mills customers

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about 22 hours ago

Who’s driving Britain’s restaurant economy? A closer look at frequent diners

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about 22 hours ago

Who Bets on Tennis? Profiling the UK’s Tennis Betting Audience

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about 23 hours ago

Five key insights on how Britons approach self-care

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about 23 hours ago

Top booking factors for UK travellers, and the dealbreakers that end a stay

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1 day ago

Meet the strength-focused women changing how brands connect

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1 day ago

Do lyrics or melody matter more? [Reality checks ft. Gregory Kohs]

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2 days ago

Collagen, ashwagandha, mushroom powders – What’s driving supplement use in the UK

ARTICLE
5 days ago

The most-streamed TV in the UK, May 2025: The Big Bang Theory, Friends, and House

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5 days ago

The most-streamed TV in the US, May 2025: You, The Four Seasons, and Sirens

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5 days ago

Who's ready to cruise in Great Britain—and which lines top their list?

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5 days ago

Mitsubishi eyes UK comeback: Who are the brand’s potential customers?

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5 days ago

June 2025: Consumer confidence slightly dips as perceptions of business activity deteriorate

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5 days ago

Golden years, golden opportunities: The rise of affluent senior travellers

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5 days ago

UAE Advertisers of the Month for June: KFC, Mai Dubai, and Mountain Dew

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5 days ago

Thailand’s Advertisers of the Month for June: Lazada, King Power, and Dairy Queen

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5 days ago

US Advertisers of the Month for June: Nintendo Switch, Dunkin', and Starbucks

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5 days ago

On the Growth Path. Case Study of the Top-Performing Brands in the Brand Footprint 2025 Ranking – Piątnica & Oshee

ARTICLE
6 days ago

YouGov’s 2025 Recommend Rankings: Emirates is the most recommended global brand

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6 days ago

June UK Advertisers of the month: WhatsApp, Head & Shoulders and Oral-B

ARTICLE
7 days ago

Golf travelers: Who they are and how they move

ARTICLE
8 days ago

How Londoners’ fashion preferences stand out from—and align with—the UK

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9 days ago

Would Americans rather own a bitcoin or gold bar? [Reality checks ft. Sandy Kaul]

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