Content & resources
We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.
US Biggest Brand Movers - October 2024
Entry fees for cities could deter Brits, especially those who don’t travel
Unpacking Indonesian shoppers' views on experiential marketing
Is casual dining now better value for money than fast food?
Autumn decor: Are Britons embracing seasonal home styling?
AI on smartphones – what features do consumers value most?
The establishments with the cleanest and dirtiest toilets – according to Britons
Consumer confidence dipped in August 2024 as optimism around household finances fell
YouGov acquires Yabble
August Advertiser of the Month in Thailand– Google, Fun-O, and Lotus’s Go Fresh
[Webinar] Bring AI into your insights: Balancing innovation & integrity
Can Starbucks win over energy-drink skeptics?
Who are the most accident-prone drivers in America?
Should “meaty” language be used for plant-based products in Britain?
Should “meaty” language be used for plant-based products in America?
UK’s Biggest Brand Movers (September 2024): A good month for postal companies
50- 50 dead heat in latest YouGov poll
Next-level growth: 3 types of games attracting US gamers
Apple, Peacock and State Farm: US Advertisers of the Month for August 2024
John Lewis anticipates further profit growth - How has the brand done in the recent past?
UAE & KSA brands with the biggest Word-of-Mouth surge: August 2024
Brands with the biggest Word-of-Mouth surge in India: August 2024
Exploring alternatives to Likert scale survey questions
