Content & resources

The latest trends, analysis and insights

We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.

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2 days ago

US Biggest Brand Movers - October 2024

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2 days ago

Entry fees for cities could deter Brits, especially those who don’t travel

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3 days ago

Unpacking Indonesian shoppers' views on experiential marketing

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6 days ago

Is casual dining now better value for money than fast food?

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6 days ago

Autumn decor: Are Britons embracing seasonal home styling?

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7 days ago

AI on smartphones – what features do consumers value most?

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11 days ago

The establishments with the cleanest and dirtiest toilets – according to Britons

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11 days ago

Consumer confidence dipped in August 2024 as optimism around household finances fell

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11 days ago

YouGov acquires Yabble

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11 days ago

August Advertiser of the Month in Thailand– Google, Fun-O, and Lotus’s Go Fresh

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12 days ago

[Webinar] Bring AI into your insights: Balancing innovation & integrity

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13 days ago

Can Starbucks win over energy-drink skeptics?

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13 days ago

Who are the most accident-prone drivers in America?

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13 days ago

Should “meaty” language be used for plant-based products in Britain?

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13 days ago

Should “meaty” language be used for plant-based products in America?

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17 days ago

UK’s Biggest Brand Movers (September 2024): A good month for postal companies

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17 days ago

50- 50 dead heat in latest YouGov poll

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17 days ago

Next-level growth: 3 types of games attracting US gamers

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19 days ago

Apple, Peacock and State Farm: US Advertisers of the Month for August 2024

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19 days ago

John Lewis anticipates further profit growth - How has the brand done in the recent past?

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19 days ago

UAE & KSA brands with the biggest Word-of-Mouth surge: August 2024

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19 days ago

Brands with the biggest Word-of-Mouth surge in India: August 2024

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19 days ago

Exploring alternatives to Likert scale survey questions

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