Content & resources

The latest trends, analysis and insights

We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.

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1 day ago

Football Buzz Movers – August 2024: Liverpool, Atlético make big moves

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1 day ago

Examining the cricket betting landscape in the UK

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2 days ago

Is interest in esports waning amid industry transformation?

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3 days ago

Women are more likely to be primary decision makers for grocery shopping, men for finance

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3 days ago

Concerns rise over ticket scalping and dynamic pricing for live events in the UK

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3 days ago

US adults most likely to favor Bank of America or Chase when opening new bank accounts

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3 days ago

67% of Americans choose hybrid cars for low running costs

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3 days ago

How Havas Village built a connected insights and audience platform with YouGov

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3 days ago

AI integration into products has a no major impact on two in five consumers’ purchasing decisions

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3 days ago

Where are viewers most likely to notice promotional campaigns for new movies?

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3 days ago

To trust or not to trust - Consumers trust German products the most, Chinese ones the least

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3 days ago

Vacation spending - food, accommodations take priority over shopping, transport

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3 days ago

Gaming Buzz – August 2024: Minecraft rises to the top

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3 days ago

Gamers see a role for AI in gaming, but not at the expense of humans

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4 days ago

UAE's Biggest Brand Movers: August 2024

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4 days ago

KSA's Biggest Brand Movers: August 2024

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4 days ago

India's Biggest Brand Movers: August 2024

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5 days ago

Has public perception of generative AI shifted?

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5 days ago

Online vs. offline: How do US consumers purchase medicines

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5 days ago

Britons prefer offline medicine purchase, but online buyers are open to quick delivery

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5 days ago

Fewer than a quarter of consumers are interested in ‘limited edition’ beverages, survey finds

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5 days ago

Decoding the metaverse - A multi-market exploration of knowledge and excitement

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5 days ago

From groceries to clothes - Items consumers would consider quick delivery services for

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5 days ago

Why we pirate - The extent and motivations of illegal content consumption

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5 days ago

US Biggest Brand Movers - September 2024

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6 days ago

What do UK consumers think about retail take-back schemes? YouGov survey reveals

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6 days ago

Buying insurance - Which channel do consumers prefer?

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6 days ago

Top reasons UK consumers are buying hybrid cars in 2024

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6 days ago

Buying travel services - Do consumers prefer physical or online retailers?

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9 days ago

Online vs offline - How consumers across markets buy books

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10 days ago

Are Americans more likely to book travel early on or last-minute? US travel booking trends explained

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10 days ago

August UK Advertisers of the month: Samsung, Nike and Yorkshire Tea

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