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We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.
US Advertisers of the Month for Janury 2025: Trivago, PowerBall and Mega Millions
What’s the difference between Home Depot shoppers and Lowe’s fans?
Who’s driving and potentially buying Honda and Nissan? A look at their US customer demographics
The US supplement market: Who’s buying what?
How many Brits are consuming energy drinks, protein shakes, and probiotic beverages regularly?
Gen Z’s breakfast habits: How the youngest generation approaches the first meal of the day
How people in the UK prefer to cook: From scratch or meal kits?
Bet365: What drives the appeal for one of UK’s leading betting sites?
January UK Advertisers of the month: On the Beach, Center Parcs and Booking.com
Brands with the biggest Word-of-Mouth surge in APAC: January 2025
Valentines Day 2025: How are Britons celebrating?
Young men in Britain are embracing skincare more than ever
Metaverse in 2025 – What users want and what’s holding others back
US Biggest Brand Movers - February 2025
Is ESG in finance a priority for American consumers in 2025?
Mobile, broadband, and pay TV – How Britons are coping with price hikes
Two in five Americans are interested in having a household robot take care of their chores
Research data sheds light on California’s home insurance gaps and challenges
Tinder is the most popular dating app across APAC, but local apps have a considerable presence
Indonesians support Government’s proposal to regulate social media usage for children but are divided on its effectiveness
Australian Open streams using animation – but what did tennis fans think and how did it impact brands?
Netflix and WWE deal looks like a win for both corners
Did Aussies watch sporting events at home, in person, or at the pub in 2024?
Sweden´s Advertisers of the Month in February - Billy´s, TUI and Trivago
February Advertisers of the month in Finland: Trivago, Kia and Vaasan
Norwegian Advertisers of the month in February: Netflix, FINN.no and Trivago
Denmark’s February Advertiser of the Month – Norlys, Trivago and JobIndex
Pre-owned or brand new? America's car buying preferences
McDonald’s CMO steps down: how did the brand do during his tenure?
Eastern countries generally favour tourism to Saudi Arabia more than Western countries
What’s cool in 2025? Depends on who you ask