Content & resources

The latest trends, analysis and insights

We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.

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about 7 hours ago

Toby Carvery cut down an ancient oak tree – did the public roast them for it?

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1 day ago

Tariffs putting Britons off investing in equities

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1 day ago

Most Britons expect tariffs to push prices up

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1 day ago

Pacing the Passion for Grand Slam Track

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1 day ago

KSA's Biggest Brand Movers: April 2025

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1 day ago

UAE's Biggest Brand Movers: April 2025

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1 day ago

India's Biggest Brand Movers: April 2025

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1 day ago

Salah’s selfie seals the moment: Google Pixel front and centre in Liverpool’s title triumph

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2 days ago

As Monzo reportedly mulls a UK float, how is the fintech bank perceived by the UK public?

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2 days ago

YouGov consumer confidence index shows largest monthly drop since start of the pandemic

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2 days ago

Liverpool won their 20th league title – but they were already the Premier League’s strongest brand

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2 days ago

What do Britons make of emerging sports properties?

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2 days ago

NFL Draft makes a Buzz – how does it compare to non-sporting events?

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2 days ago

Bigger wheels on the horizon in Britain?

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3 days ago

APAC Biggest Brand Movers - April 2025

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4 days ago

Hong Kong Advertisers of the Month for April – Uniqlo, Watsons, and MTR

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4 days ago

UAE Advertisers of the Month for April – Noon Food, KFC, and Hardee’s

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4 days ago

April Advertisers of the month in UK: Minecraft, Oral-B and B&Q

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4 days ago

How Americans use and replace their vacuum cleaners

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4 days ago

Which US ice cream brands scream the loudest this summer?

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4 days ago

What types of cars do young Americans drive?

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4 days ago

Women’s health day 2025: 5 key insights into American women’s health beliefs and behaviors

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4 days ago

The Body Shop: A shift in consumer perception post-administration?

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6 days ago

Where Britons splurge—and where they save—on luxury goods

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6 days ago

Where are Britons going for summer holidays in 2025?

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6 days ago

US Advertisers of the Month for April 2025: Lowe's, PowerBall and Mega Millions

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6 days ago

How US car owners handle maintenance: A look by brand and age

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6 days ago

WEBINAR: Category management webinar – How do we grow a category in a market that isn’t growing?

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6 days ago

Webinar: Channels performance & Shopper profiles - YouGov solutions

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6 days ago

Tracking Nintendo Switch’s brand momentum in the UK ahead of Switch 2

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7 days ago

Are US TikTok users turning to TikTok Shop?

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