Content & resources
We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.
UAE consumers show strong trust in Japanese brands, low confidence in Indian and Chinese makes
[Event] Breakfast & insights: Understanding conscious consumerism
[Virtual Event] Election 2024: YouGov's final projection
Timberland’s cultural clout among hip-hop fans
How age and fan preferences shape sports media consumption
How car owners in the UK handle maintenance: A look by brand and age
Barriers to EV Adoption: A reality check for the industry
The limited appeal of co-branded credit cards among Britons
Autumn Activities: How Brits make the most of the season
Americans are concerned about data privacy, and some feel helpless
UAE's Biggest Brand Movers: September 2024
KSA's Biggest Brand Movers: September 2024
India's Biggest Brand Movers: September 2024
How different generations engage with ads
Have American travel habits shifted in 2024?
Advertising by age: Platforms and content that influence consumer behaviour
Britons are skeptical of personalised pricing for movie, theme park, and event tickets
US shoppers’ opinions: From fast fashion and sustainability to fair trade and pre-loved clothes
The youngest age British parents think kids should have smartphones
58% Americans are interested in Hollywood studio tours, but ticket price is key
Two in five Americans hold a more negative view of gen AI tools than they did a year ago
Travel planning 101 - Which resources do Americans rely on when planning their travel itineraries?
Pop-up fatigue? 45% of Britons say pop-up events are just expensive Instagram opportunities
From going to the cinema to drinking in bars, which out-of-home activities are Britons comfortable doing by themselves?
Does exposure to political content drive survey satisficing?
Who wants tech for Christmas?
Halloween in Britain: Unravelling British shopping preferences, spending patterns
Halloween in the USA: Unravelling American shopping preferences, spending patterns
How Consensys scored global media coverage with YouGov insights
Inside Gen Z’s makeup trends – Less is more
As Shein faces challenges, which US brands stand to gain?
Hiring Tuchel a good decision, say two-thirds of England fans
