Sweden´s Advertisers of the Month in February - Billy´s, TUI and Trivago

Billy´s saw the largest growth this month in terms of Ad Awareness in Sweden, followed by TUI at number two and Trivago in third place. According to YouGov BrandIndex data, which tracks brand perception on a daily basis, these three brands saw the highest increase in Ad Awareness during January 2025.

The Ad Awareness question asks consumers if they have seen an advertisement for a brand in the previous two weeks, and the difference in scores (highest vs lowest) for the month determines our Advertisers of the Month. 

The biggest frozen snack brand in Sweden Billy´s saw its Ad Awareness score rise by 10.2percentage points, from 2.8% on January 1st to 13.1% on January 30th.

On second place is TUI which had an increase of 8.9 percentage points, from 13.8% on January 4th to 22.8% on January 31st. Ranking third on our list is Trivago which had an increase of 7.4 percentage points in Ad Awareness from 9.4% on January 1st to 16.8% on January 31st, 2024.

Methodology: BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” and delivered as a percentage. The data is based on the interviews of Swedish adults aged 18+ between January 1st and January 31st, 2025. Learn more about BrandIndex.