Finland’s March Advertiser of the Month – Coop, TUI and Saarioinen

Coop saw the largest growth this month in terms of Ad Awareness in Finland, followed by TUI at number two and Saarioinen in third place. According to YouGov BrandIndex data, which tracks brand perception on a daily basis, these three brands saw the highest increase in Ad Awareness during February.

The Ad Awareness question asks consumers if they have seen an advertisement for a brand in the previous two weeks, and the difference in scores (highest vs lowest) for the month determines our Advertisers of the Month. 

The grocery retailer Coop saw its Ad Awareness score rise by 13.9 percentage points, from 18.6% on February 6th to 32.5% on February 22nd.

On second place is TUI which had an increase of 10.1 percentage points, from 13.6% on February 6th to 23.6% on February 28th. Ranking third on our list is Saarioinen which had an increase of 8.9 percentage points in Ad Awareness from 28.5% on February 4th to 37.4% on February 19th, 2025.

Methodology: BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” and delivered as a percentage. The data is based on the interviews of Finish adults aged 18+ between February 1st and February 28th, 2025. Learn more about BrandIndex.