CPS rebrands to YouGov

Ten months after its acquisition, Consumer Panel Services (formerly part of the GfK group through 2023) has rebranded to YouGov.

This marks the beginning of the next chapter for the company and its 60+ years of expertise in behavioural data as it takes its place as an integral part of our organisation.

The rebrand process, which has been underway since the acquisition in January, is bolder and more forward-looking than just the adoption of YouGov brand visuals. Instead, it has involved a comprehensive review across the whole organisation to align the expertise, values, and goals of YouGov. This led to a cohesive brand strategy, new positioning, and messaging approach that reflects the combined strength and ambitions of the redefined and expanded YouGov.

Stefan Heremans, President and acting CEO Consumer Panel Services (formerly part of the GfK group through 2023): “CPS is now YouGov. This rebranding is a milestone moment for us and an important step in demonstrating to the world what we stand for. We are incredibly proud of our heritage and know that it will thrive in YouGov because this organisation believes in high-quality, accurate data drawn from an engaged panel of real people, allied to research expertise and technology-powered innovation. Clients and members have been wholeheartedly supportive of our journey, and we know that this is just the beginning, and there is much for them to look forward to in this next chapter.”

The rebrand will see all brand assets and channels updated in line with YouGov branding. Client and member communications have already moved across to YouGov branding, and previous social channels and websites will be sunsetted by the end of November.