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WHITE PAPER
The US Media Morph: 2024 trend report
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The media consumption habits of Americans have shifted dramatically in the past five years. Drawing on YouGov Profiles, our 2024 media trends report offers a data-rich account of these changes, providing media buying professionals at brands and agencies with new insights to inform their media mix, messaging and more.

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WHITE PAPERS

Reports & insights from YouGov

From international cross-market research to sector deep-dives on the topics that matter to your industry, our insights are why we are the world's most quoted market research company. Dive into our reports now.

WHITE PAPER

US public attitudes towards Artificial Intelligence (AI)

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Ahead of the Games: US Summer Olympics Report 2024

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Clocking out: US retirement report 2024

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US bipartisan brands report 2024

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Enter the fan zone: UEFA Euro Championships 2024 report

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Beyond the​ feed: GB social media report 2024​

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Response quality in brand tracking: Using awareness cross-entropy to detect response anomalies

REPORT

Unveiling DFI’s retail loyalty landscape

REPORT

Stop, shop & scroll: US TikTokers report 2024

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Profile Peek: Conscious consumers of UAE and KSA

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Product placement effectiveness 2024: YouGov x BENlabs report

REPORT

US bettor research report 2024

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The US luxury boom 2024

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Brand boycotters 2024

REPORT

India's Biggest Brand Movers: March 2024

WHITEPAPER

KSA's Biggest Brand Movers: March 2024

REPORT

UAE's Biggest Brand Movers: March 2024

REPORT

US rural vs city representation report 2024

REPORT

Escaping the bustle: Exploring the Singaporean wellness traveler in 2024

REPORT

Frequency, tactics, and solutions for financial scams in New Zealand

REPORT

India media morph: 2024 trend report

RANKINGS

YouGov Australia Ad Rankings 2024

REPORT

The 2024 media morph in Thailand

WHITEPAPER

Unlock the secrets of QRIS in Indonesia

WHITEPAPER

KSA's Biggest Brand Movers: February 2024

WHITEPAPER

UAE's Biggest Brand Movers: February 2024

RANKINGS

Finland's strongest brands in 2023

RANKINGS

Sweden's strongest brands in 2023

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US retail rankings report 2024

RANKINGS

YouGov APAC Best Brand Rankings 2024 - Part 2

REPORT

Jet-setting for Eid 2024​

WHITEPAPER

Pining for Pinners: US Pinterest Report 2024

REPORT

India's Biggest Brand Movers: February 2024

RANKINGS

Canada best brand rankings 2024

RANKINGS

YouGov APAC sparkling soft drinks rankings

REPORT

The UAE Media Morph: 2024 trend report

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Beyond the binge: Unveiling the habits, attitudes, and lives of APAC's streaming customers

REPORT

US Healthy Snackers Report 2024

REPORT

Elevating Elegance: Unveiling the Pinnacle of Luxury Retail in Hong Kong

RANKINGS

YouGov APAC Best Brand Rankings 2024

REPORT

Indian cricket fandom report 2024

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The rise of sparkling soft drinks as Lunar New Year favorites

RANKINGS

Rankings: Coca-Cola in APAC's sparkling soft drinks scene

REPORT

Super Bowl 2024 advertising effectiveness report

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Guide to 2024 Ramadan shopping insights

REPORT

India's Biggest Brand Movers: January 2024

REPORT

KSA's Biggest Brand Movers: January 2024

REPORT

UAE's Biggest Brand Movers: January 2024

REPORT

APAC Biggest Brand Movers – January 2024

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Consumer segmentation: The not-so-united states of sustainability

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In the paint: Inside the NBA’s vibrant following

RANKINGS

Singapore Insurance Brand Equity Rankings

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Thailand Packaged Food Brand Equity Rankings 2023

REPORT

Profile Peek: UAE’s aspiring homeowners and sellers

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Singapore Payment Providers Brand Equity Rankings

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Hong Kong Virtual Banks Brand Equity Rankings

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YouGov Global Sports Rankings: The world's buzziest sports events- ranked

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MENA best brand rankings 2024

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India best brand rankings 2024

REPORT

India’s credit landscape 2024

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US Best Brand Rankings 2024

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The US Media Morph: 2024 trend report

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US consumer finance outlook, attitudes across the political divide

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Connecting with Smart Home Adopters: 2024 US Trend Report

REPORT

Reaching Redditors Report: Inside the hivemind

REPORT

US Black Friday Report 2023

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Should Tesla try a little advertising? Insights for Elon’s next ad campaign

REPORT

Global Gambling Report 2023

REPORT

Faceoff: Unmasking the differences between NHL fans in the US and Canada

REPORT

US Grocery Report 2023: Shopping Aisle Rivals

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Next Fan Up: Inside the next generation of NFL fans

REPORT

Buy Now, Pay Later, Credit Never?

REPORT

US Green Gamers Report 2023

RANKINGS

The Podheads: US Audience Profile & Brand Rankings 2023

WHITE PAPER

Global gaming & esports white paper 2023: Reaching gamers - everywhere

WHITE PAPER

Sport white paper 2023: The global sports media landscape

RANKINGS

UK charity rankings 2023

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Financial outlook 2023: Navigating the storm

RANKINGS

TikTok, All Grown Up: An Audience Analysis & Brand Rankings

RANKINGS

Global car brand rankings 2023

WHITE PAPER

Global FMCG/CPG & retail whitepaper 2023

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Global travel & tourism white paper 2023: Luxury travel post-pandemic

RANKINGS

YouGov FMCG/CPG rankings 2023

WHITE PAPER

Consumer electronics: safety and sustainability in 2023

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YouGov global sport rankings 2023: The world's buzziest sports events - ranked

REPORT

2023 Super Bowl advertising effectiveness report

WHITE PAPER

YouGov telco report 2022: Discovering loyalty in telco – a global perspective

WHITE PAPER

Global media white paper 2022: The global media landscape – what does the future hold?

RANKINGS

YouGov bank and payment system considered rankings 2022

REPORT

Branding Together: America's Most Bipartisan Fast Food & Alcohol

WHITE PAPER

Global gambling 2022: The consumer view in the gambling debate

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Global best brand rankings 2022

WHITE PAPER

YouGov auto report 2022: The road ahead for future car buying

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YouGov travel & tourism rankings 2022: Travel brands through the eyes of responsible travelers

WHITE PAPER

YouGov's the future of financial services report 2022

RANKINGS

UK: Top 10 recommend rankings 2022

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FMCG & retail report 2022: The path to purchase for global seasonal events

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Global sports 2022: Uncovering the socially responsible sports fan

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Global media outlook report 2022

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YouGov’s travel & tourism report 2022: Youth of today, travel of tomorrow

WHITE PAPER

Product placement white paper 2021

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