White papers & reports

US Black Friday & Cyber Monday report 2024

League goals: MLS report 2024

Flying high: US airline rankings 2024

US Christmas gifting trends report 2024

Beer in mind: Drinking moment brand winners 2024

US health insurance rankings 2024

Which brands are winning the value war?

Face value: ​Unmasking US skincare shoppers in 2025​

US public attitudes towards Artificial Intelligence (AI)

Ahead of the Games: US Summer Olympics Report 2024

Clocking out: US retirement report 2024

US bipartisan brands report 2024

Enter the fan zone: UEFA Euro Championships 2024 report

Beyond the​ feed: GB social media report 2024​

Response quality in brand tracking: Using awareness cross-entropy to detect response anomalies

Unveiling DFI’s retail loyalty landscape

Stop, shop & scroll: US TikTokers report 2024

Profile Peek: Conscious consumers of UAE and KSA

Product placement effectiveness 2024: YouGov x BENlabs report

US bettor research report 2024

The US luxury boom 2024

Brand boycotters 2024

India's Biggest Brand Movers: March 2024

KSA's Biggest Brand Movers: March 2024

UAE's Biggest Brand Movers: March 2024

US rural vs city representation report 2024

Escaping the bustle: Exploring the Singaporean wellness traveler in 2024

Frequency, tactics, and solutions for financial scams in New Zealand

India media morph: 2024 trend report

YouGov Australia Ad Rankings 2024

The 2024 media morph in Thailand

Unlock the secrets of QRIS in Indonesia

KSA's Biggest Brand Movers: February 2024

UAE's Biggest Brand Movers: February 2024

Finland's strongest brands in 2023

Sweden's strongest brands in 2023

US retail rankings report 2024

YouGov APAC Best Brand Rankings 2024 - Part 2

Jet-setting for Eid 2024​

Pining for Pinners: US Pinterest Report 2024

India's Biggest Brand Movers: February 2024

Canada best brand rankings 2024

YouGov APAC sparkling soft drinks rankings

The UAE Media Morph: 2024 trend report

Beyond the binge: Unveiling the habits, attitudes, and lives of APAC's streaming customers

US Healthy Snackers Report 2024

Elevating Elegance: Unveiling the Pinnacle of Luxury Retail in Hong Kong

YouGov APAC Best Brand Rankings 2024

Indian cricket fandom report 2024

The rise of sparkling soft drinks as Lunar New Year favorites

Rankings: Coca-Cola in APAC's sparkling soft drinks scene

Super Bowl 2024 advertising effectiveness report

Guide to 2024 Ramadan shopping insights

India's Biggest Brand Movers: January 2024

KSA's Biggest Brand Movers: January 2024

UAE's Biggest Brand Movers: January 2024

APAC Biggest Brand Movers – January 2024

Consumer segmentation: The not-so-united states of sustainability

In the paint: Inside the NBA’s vibrant following

Singapore Insurance Brand Equity Rankings

Thailand Packaged Food Brand Equity Rankings 2023

Profile Peek: UAE’s aspiring homeowners and sellers

Singapore Payment Providers Brand Equity Rankings

Hong Kong Virtual Banks Brand Equity Rankings

YouGov Global Sports Rankings: The world's buzziest sports events- ranked

MENA best brand rankings 2024

India best brand rankings 2024

India’s credit landscape 2024

US Best Brand Rankings 2024

The US Media Morph: 2024 trend report

US consumer finance outlook, attitudes across the political divide

Connecting with Smart Home Adopters: 2024 US Trend Report

Reaching Redditors Report: Inside the hivemind

US Black Friday Report 2023

Should Tesla try a little advertising? Insights for Elon’s next ad campaign

Global Gambling Report 2023

Faceoff: Unmasking the differences between NHL fans in the US and Canada

US Grocery Report 2023: Shopping Aisle Rivals

Next Fan Up: Inside the next generation of NFL fans

Buy Now, Pay Later, Credit Never?

US Green Gamers Report 2023

The Podheads: US Audience Profile & Brand Rankings 2023

Global gaming & esports white paper 2023: Reaching gamers - everywhere

Sport white paper 2023: The global sports media landscape

UK charity rankings 2023

Financial outlook 2023: Navigating the storm

TikTok, All Grown Up: An Audience Analysis & Brand Rankings

Global car brand rankings 2023

Global FMCG/CPG & retail whitepaper 2023

Global travel & tourism white paper 2023: Luxury travel post-pandemic

YouGov FMCG/CPG rankings 2023

Consumer electronics: safety and sustainability in 2023

YouGov global sport rankings 2023: The world's buzziest sports events - ranked

2023 Super Bowl advertising effectiveness report

YouGov telco report 2022: Discovering loyalty in telco – a global perspective

Global media white paper 2022: The global media landscape – what does the future hold?

YouGov bank and payment system considered rankings 2022

Branding Together: America's Most Bipartisan Fast Food & Alcohol

Global gambling 2022: The consumer view in the gambling debate

Global best brand rankings 2022

YouGov auto report 2022: The road ahead for future car buying

YouGov travel & tourism rankings 2022: Travel brands through the eyes of responsible travelers

YouGov's the future of financial services report 2022

UK: Top 10 recommend rankings 2022

FMCG & retail report 2022: The path to purchase for global seasonal events

Global sports 2022: Uncovering the socially responsible sports fan

Global media outlook report 2022

YouGov’s travel & tourism report 2022: Youth of today, travel of tomorrow

Product placement white paper 2021

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