Delve into YouGov's white papers to discover top insights and reports across a range of sectors.
The media consumption habits of Americans have shifted dramatically in the past five years. Drawing on YouGov Profiles, our 2024 media trends report offers a data-rich account of these changes, providing media buying professionals at brands and agencies with new insights to inform their media mix, messaging and more.
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US Best Brand Rankings 2024
The US Media Morph: 2024 trend report
US consumer finance outlook, attitudes across the political divide
Connecting with Smart Home Adopters: 2024 US Trend Report
Reaching Redditors Report: Inside the hivemind
US Black Friday Report 2023
Should Tesla try a little advertising? Insights for Elon’s next ad campaign
Global Gambling Report 2023
Faceoff: Unmasking the differences between NHL fans in the US and Canada
US Grocery Report 2023: Shopping Aisle Rivals
Next Fan Up: Inside the next generation of NFL fans
Buy Now, Pay Later, Credit Never?
US Green Gamers Report 2023
The Podheads: US Audience Profile & Brand Rankings 2023
Global gaming & esports white paper 2023: Reaching gamers - everywhere
Sport white paper 2023: The global sports media landscape
UK charity rankings 2023
Financial outlook 2023: Navigating the storm
TikTok, All Grown Up: An Audience Analysis & Brand Rankings
Global car brand rankings 2023
Global FMCG/CPG & retail whitepaper 2023
Global travel & tourism white paper 2023: Luxury travel post-pandemic
YouGov FMCG/CPG rankings 2023
Consumer electronics: safety and sustainability in 2023
YouGov global sport rankings 2023: The world's buzziest sports events - ranked
2023 Super Bowl advertising effectiveness report
YouGov telco report 2022: Discovering loyalty in telco – a global perspective
Global media white paper 2022: The global media landscape – what does the future hold?
YouGov bank and payment system considered rankings 2022
Branding Together: America's Most Bipartisan Fast Food & Alcohol
Global gambling 2022: The consumer view in the gambling debate
Global best brand rankings 2022
YouGov auto report 2022: The road ahead for future car buying
YouGov travel & tourism rankings 2022: Travel brands through the eyes of responsible travelers
YouGov's the future of financial services report 2022
UK: Top 10 recommend rankings 2022
FMCG & retail report 2022: The path to purchase for global seasonal events
Global sports 2022: Uncovering the socially responsible sports fan
Global media outlook report 2022
YouGov’s travel & tourism report 2022: Youth of today, travel of tomorrow
Product placement white paper 2021
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