Unlock detailed, practical insights on your customers and competitors – complete coverage of the mobile phone market
Discover the top brands that are winning hearts globally. YouGov’s Best Global Brands 2025 report highlights the world’s leading brands, as chosen by over 1 million consumers across 28 markets. With insights across 10 key regions, the report reveals the brands making the biggest impact, from Reputation to Satisfaction.
This year’s findings feature the top 10 global brands, regional leaders across 10 markets, and the most improved brands, alongside shifts in global consumer attitudes. Curious to see which brands made the top 10? Explore the global rankings and trends driving success across borders.
From handset purchase drivers and switching intention to brand consideration and media consumption, understand who your ideal customer is in granular detail with ultra-reliable insights from YouGov.
YouGov has over 15 years of data of forward-looking, connected telco consumer intelligence. Explore our latest industry insights below to help reduce churn, growing acquisition and improve customer experience.
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