Unlock detailed, practical insights on your customers and competitors – complete coverage of the mobile phone market
With a deep-dive YouGov Custom Research across 18 international markets, understand the purchase intentions and motivations of cell phone and carrier consumers. We explore how carriers and OEMs can:
From handset purchase drivers and switching intention to brand consideration and media consumption, understand who your ideal customer is in granular detail with ultra-reliable insights from YouGov.
YouGov has over 15 years of data of forward-looking, connected telco consumer intelligence. Explore our latest industry insights below to help reduce churn, growing acquisition and improve customer experience.
Telephone etiquette – What do Britons consider acceptable or unacceptable on calls?
US Biggest Brand Movers - April 2024
The most (and least) popular professions across 17 international markets
YouGov Global Profiles: What leisure and entertainment activities are people doing on their phones?
YouGov Global Profiles: The mundane tasks people are doing with their phones
Unlock powerful insights about your customers’ needs at every stage of your marketing funnel.
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Nationally representative samples and targeted audiences
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Data available in YouGov Crunch
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Can be quoted in the media as a YouGov survey
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"We aspire to be the leading European telecommunications provider. YouGov BrandIndex provides essential insights for making the right decisions for expanding the brand.”
Ulrich Klenke, Chief Brand Officer at Deutsche Telekom