January Advertisers of the month in Norway: Kiwi, Jula and Freia

According to data from YouGov BrandIndex, which tracks perceptions toward brands on a daily basis, Kiwi registered the biggest increase in Advertising Awareness for Dezember 2024 of all brands YouGov tracks in Norway. The the Norwegian grocery retailer saw an uplift of 12.8 percentage points in the observation period, rising from 39.7% to 52.5%.

Jula follows with a 11.3 percentage point increase, moving from 24.9% to 36.2%. Freia rounds out the top three with a gain of 10.4 percentage points, rising from 15.8% to 26.2%.

Methodology: BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” and delivered as a percentage. The data is based on the interviews of Norwegian adults aged 18+ between Dezember 1st and Dezember 31st, 2024. Learn more about BrandIndex.

image: www.norgesgruppen.no