Leisure industry insights to shape your next move
Explore leisure insights across gambling, cinema, music, events, attractions, fitness and more, understanding consideration and loyalty, brand awareness, and where to best reach your target audience.
Leisure & entertainment insights
Identify exactly who your target consumers are using leisure insights, make smarter strategic decisions and improve ROI.
REPORT
Stop, shop & scroll: US TikTokers report 2024
Leveraging YouGov Profiles and YouGov BrandIndex, this report explores the new faces of TikTok in 2024. Download the new report to learn:
- How has TikTok’s userbase evolved since 2021?
- What are the political leanings of the average TikToker?
- Which product categories have seen the most traction on TikTok Shop, and what’s compelling TikTokers to use the ecommerce marketplace?
- Which brands are over-indexing with TikTokers across beauty, charities, fast food, tech, and more?
Download now
Unrivaled leisure industry insights
YouGov has over 15 years of living consumer intelligence on the leisure & entertainment sector. Generate market cut-through in a challenging consumer landscape by exploring our latest industry insights below.
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USA(395)
UK(379)
APAC(167)
India(76)
MENA(64)
Nordics(64)
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