Leisure industry insights to shape your next move
Explore leisure insights across gambling, cinema, music, events, attractions, fitness and more, understanding consideration and loyalty, brand awareness, and where to best reach your target audience.
Leisure & entertainment insights
Identify exactly who your target consumers are using leisure insights, make smarter strategic decisions and improve ROI.
REPORT
Stop, shop & scroll: US TikTokers report 2024
Leveraging YouGov Profiles and YouGov BrandIndex, this report explores the new faces of TikTok in 2024. Download the new report to learn:
- How has TikTok’s userbase evolved since 2021?
- What are the political leanings of the average TikToker?
- Which product categories have seen the most traction on TikTok Shop, and what’s compelling TikTokers to use the ecommerce marketplace?
- Which brands are over-indexing with TikTokers across beauty, charities, fast food, tech, and more?
Download now
Unrivaled leisure industry insights
YouGov has over 15 years of consumer intelligence on the leisure & entertainment sector. Generate market cut-through in a challenging consumer landscape by exploring our latest industry insights below.
All(1406)
USA(412)
UK(401)
APAC(175)
India(79)
MENA(68)
Nordics(68)
ARTICLE
5 days ago
US tech and telco – trends and insights roundup for 2024
ARTICLE
11 days ago
UK Biggest Brand Movers - December 2024
ARTICLE
11 days ago
Brands with the biggest Word-of-Mouth surge in APAC: November 2024
ARTICLE
12 days ago
US finance – trends and insights roundup for 2024
Subscribe to our Leisure & entertainment newsletter
Run your own research on the YouGov panel
Survey building platform
Self-serve
Panel-powered survey builder
From
£
100
24/7 survey builder
General population and granular audiences
2 million+ profiling variables
Rapid results from 1 hour
Prices start from £0.50p/$1.00 per survey complete
Available in: GB, US
Cannot be quoted in the media as a YouGov survey
Research support
Serviced
Fast-turnaround Omnibus and targeted Field & Tab
From
£
360
Results from next day
Nationally representative samples and targeted audiences
Sub-group analysis
Data available in YouGov Crunch
View results live as they come in
Global capabilities
Researcher moderation and support
Can be quoted in the media as a YouGov survey
End-to-end support
Custom Research
Unique and tailored solutions
Custom
Bespoke results dependent on project
Nationally representative samples and targeted audiences
Sub-group analysis
Data available in YouGov Crunch
Data available in any bespoke output
Global capabilities
Full end-to-end support with research experts
Can be quoted in the media as a YouGov survey
Sample framing, questionnaires, analysis and more