UK supermarket rankings 2025
YouGov - March 18th, 2025
Which supermarkets come out top with British shoppers?Download report
Exacerbated by increases in the cost of living, the competition for British supermarket shoppers continues to intensify. With strong performances from major brands, which supermarket comes out top? And how are newer entrants and technological changes likely to change the British food shop in the future?
YouGov’s Supermarket rankings 2025 report looks at the state of supermarket shopper consideration, identifying key demographic trends and attitudinal differences that are impacting where Brits choose to do their weekly shop.
Drawing on surveys of more than 25,000 Brits, the report provides a breakdown of brand preferences across generation and gender. We also explore which supermarket brands are perceived as the best value and best quality.
Access the report now to understand:
- Which grocery brand has gained the most ground over the past year?
- Who is winning with women, men and different generations of supermarket shoppers?
- Which brands are perceived as offering good value and good quality?
- How does Gen Z shop differently than Millennials, Gen X and Baby Boomers?