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YouGov’s Most Recommended Brands 2025

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YouGov’s Most Recommended Brands 2025 showcases the brands earning the highest levels of customer advocacy across the globe. Based on consumer data from 28 markets, the report highlights the brands that current customers are most likely to recommend.

This year’s edition features the top 10 global brands, regional leaders across 10 key markets, and the most improved brands based on year-on-year gains. It also includes a snapshot of global consumer attitudes toward recommendation. Curious to see which brands made the cut? Explore the rankings and the trends driving brand advocacy across borders.

Game-changing audience intelligence to understand the entire customer journey

Understand fanbases and where to reach them - from play frequency to console choices, where your audience consumes content and the influencers who matter to them.

All(787)

USA(274)

UK(259)

APAC(93)

India(23)

MENA(20)

Nordics(41)

US Advertisers of the Month for June: Nintendo Switch, Dunkin', and Starbucks

YouGov’s 2025 Recommend Rankings: Emirates is the most recommended global brand

British business leaders on their companies’ PR efforts

[US] Brand crushes: Who are the world's most recommended brands?

[EU] Brand crushes: Who are the world's most recommended brands?

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